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 Silk Screening and Design By: Jasmine Howard
ThesisStatement Silk-screening and design are essential to the way  a product is produced, promoted, advertised and the overallway we live our lives. Everyone owns at least one item that has been silk-screened. Also, everything that a person owns has been through the design process. Bross, Steve. "'Educator in The work Place.'" 6 Aug. 2006. File last modified on      10 Aug. 2006. HTML file
Personal Relevance Ever since I made the decision to go to Technical school, silk-screening and design have become a huge part of my life. I think it is one of the biggest ways to advertise. Almost everything you see is designedwhetherit be clothing, videos, cars or soda cans. Silk-screening can be found on clothing bikes, coffee mugs, anything.
Silk Screening Screen-Printing Process Product Cleaning Bross, Steve. "'Educator in The work Place.'" 6 Aug. 2006. File last modified on      10 Aug. 2006. HTML file
History Japanese, Sung Dynasty (960-1279)  Western Europe late 1700’s America 1900’s Godfrey, Richard. "Silk-screen printing." Oxford Art Online. N.p., 2007. Web. 3      Dec. 2009. <http:///wf2dnvr11.webfeat.org:80/> Bross, Steve. "'Educator in The work Place.'" 6 Aug. 2006. File last modified on      10 Aug. 2006. HTML file
Equipment Squeegee Screen’s Conveyor Dryers Flash dryers Press Pressure Washer Air Dryer Screen Racks Vinly Plotters Exposure Units Bross, Steve. "'Educator in The work Place.'" 6 Aug. 2006. File last modified on      10 Aug. 2006. HTML file
Screens and Squeegees Bross, Steve. "'Educator in The work Place.'" 6 Aug. 2006. File last modified on      10 Aug. 2006. HTML file
Conveyor dryers and flash dryers Bross, Steve. "'Educator in The work Place.'" 6 Aug. 2006. File last modified on      10 Aug. 2006. HTML file
Press Systems  1-color station 2-color station 4-color station 6-color station Table top presses Standard presses Automatic press systems Bross, Steve. "'Educator in The work Place.'" 6 Aug. 2006. File last modified on      10 Aug. 2006. HTML file
Pressure Washers Stenciling Efficient Affordable Bross, Steve. "'Educator in The work Place.'" 6 Aug. 2006. File last modified on      10 Aug. 2006. HTML file
2 minutes Exposure units Photography Burning Light Timing Bross, Steve. "'Educator in The work Place.'" 6 Aug. 2006. File last modified on      10 Aug. 2006. HTML file
15-20 minutes  Fans Air Drying Emollition drying Drying Timing Bross, Steve. "'Educator in The work Place.'" 6 Aug. 2006. File last modified on      10 Aug. 2006. HTML file
Material’s Ink Emulsion Tracing Paper Tape Clothing Printable Material Cleaning supplies Apron Bross, Steve. "'Educator in The work Place.'" 6 Aug. 2006. File last modified on      10 Aug. 2006. HTML file
Ink and Emulsion Bross, Steve. "'Educator in The work Place.'" 6 Aug. 2006. File last modified on      10 Aug. 2006. HTML file
Techniques and Method’s  Forcing Ink Through Paper Stencil Method Screen Filter Method  Photo Emulsion Stencil Securely locked screens Thickening  lines Bross, Steve. "'Educator in The work Place.'" 6 Aug. 2006. File last modified on      10 Aug. 2006. HTML file
Work Area’s  Good amount of Space Cool Area’s Sturdy Flooring Flat Flooring Bross, Steve. "'Educator in The work Place.'" 6 Aug. 2006. File last modified on      10 Aug. 2006. HTML file
Elements of Design Shape Texture Size Direction Value Color or Hue Stoops, Jack. Design Dialogue. Worcester: Davis publications, 1990. Print
Simplicity  Stoops, Jack. Design Dialogue. Worcester: Davis publications, 1990. Print
Unity & Harmony Stoops, Jack. Design Dialogue. Worcester: Davis publications, 1990. Print
RGB & CYMK Stoops, Jack. Design Dialogue. Worcester: Davis publications, 1990. Print
Movement Stoops, Jack. Design Dialogue. Worcester: Davis publications, 1990. Print
Focal Point Stoops, Jack. Design Dialogue. Worcester: Davis publications, 1990. Print
Illustrator Stoops, Jack. Design Dialogue. Worcester: Davis publications, 1990. Print
Software  Stoops, Jack. Design Dialogue. Worcester: Davis publications, 1990. Print
The Product Stoops, Jack. Design Dialogue. Worcester: Davis publications, 1990. Print
Production Beroff, Art, and T.R. Adams. How to be a teenage millionaire. Ed. Peter Kooiman.      McCabe Way, Irvine: Entrepreneur Media, 2000. Print
Small production vs. Mass Production Beroff, Art, and T.R. Adams. How to be a teenage millionaire. Ed. Peter Kooiman.      McCabe Way, Irvine: Entrepreneur Media, 2000. Print
Marketing Beroff, Art, and T.R. Adams. How to be a teenage millionaire. Ed. Peter Kooiman.      McCabe Way, Irvine: Entrepreneur Media, 2000. Print
Broken Arrow Allen Printing American Laser Mark, Ink. Nelson, Ink. Silk-Screening  Supplies  Custom Ink EzTshirts CMTHS Silk-Screening  Companies  Carter, Ryan. "Making Her Mark." Ellenssilkscreening.com. Ellen Daglio, 13 June      2009. Web. 10 May 2010. <http://ellenssilkscreening.com
Clothing Carter, Ryan. "Making Her Mark." Ellenssilkscreening.com. Ellen Daglio, 13 June      2009. Web. 10 May 2010. <http://ellenssilkscreening.com
Suppliers  Ryonet Corporation, prod. "Home page." Silkscreeningsupplies. Ryan Moore, 2004.      Web. 3 Dec. 2009. <http://silkscreeningsupplies.com>
Communication Skills Negotiate  Vital in Business Patients Team Work Beroff, Art, and T.R. Adams. How to be a teenage millionaire. Ed. Peter Kooiman.      McCabe Way, Irvine: Entrepreneur Media, 2000. Print
Planning Beroff, Art, and T.R. Adams. How to be a teenage millionaire. Ed. Peter Kooiman.      McCabe Way, Irvine: Entrepreneur Media, 2000. Print
Developing A Portfolio Beroff, Art, and T.R. Adams. How to be a teenage millionaire. Ed. Peter Kooiman.      McCabe Way, Irvine: Entrepreneur Media, 2000. Print
Application
Podcast 101
Podcast 106
Fun Facts
Class Activity!
Conclusion In conclusion silk-screening and design is beneficial to everyone. Silk-screening is a good way to promote and advertise. Hand in Hand they can make a business prosper and teach the fundamentals of art while being loads of fun.
Works Cited Beroff, Art, and T.R. Adams. How to be a teenage millionaire. Ed. Peter Kooiman.      McCabe Way, Irvine: Entrepreneur Media, 2000. Print. Bross, Steve. "'Educator in The work Place.'" 6 Aug. 2006. File last modified on      10 Aug. 2006. HTML file. Carter, Ryan. "Making Her Mark." Ellenssilkscreening.com. Ellen Daglio, 13 June      2009. Web. 10 May 2010. <http://ellenssilkscreening.com>.  Daigle, Ellen. "Home page." Advertisement. Ellenssilkscreening. N.p., 2009. Web.      3 Dec. 2009. <http://www.ellenssilkscreening.com/contact.htm>. Godfrey, Richard. "Silk-screen printing." Oxford Art Online. N.p., 2007. Web. 3      Dec. 2009. <http:///wf2dnvr11.webfeat.org:80/>. Ryonet Corporation, prod. "Home page." Silkscreeningsupplies. Ryan Moore, 2004.      Web. 3 Dec. 2009. http://silkscreeningsupplies.com Stoops, Jack. Design Dialogue. Worcester: Davis publications, 1990. Print.

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Silk-screening and Design

  • 1. Silk Screening and Design By: Jasmine Howard
  • 2. ThesisStatement Silk-screening and design are essential to the way a product is produced, promoted, advertised and the overallway we live our lives. Everyone owns at least one item that has been silk-screened. Also, everything that a person owns has been through the design process. Bross, Steve. "'Educator in The work Place.'" 6 Aug. 2006. File last modified on      10 Aug. 2006. HTML file
  • 3. Personal Relevance Ever since I made the decision to go to Technical school, silk-screening and design have become a huge part of my life. I think it is one of the biggest ways to advertise. Almost everything you see is designedwhetherit be clothing, videos, cars or soda cans. Silk-screening can be found on clothing bikes, coffee mugs, anything.
  • 4. Silk Screening Screen-Printing Process Product Cleaning Bross, Steve. "'Educator in The work Place.'" 6 Aug. 2006. File last modified on      10 Aug. 2006. HTML file
  • 5. History Japanese, Sung Dynasty (960-1279) Western Europe late 1700’s America 1900’s Godfrey, Richard. "Silk-screen printing." Oxford Art Online. N.p., 2007. Web. 3      Dec. 2009. <http:///wf2dnvr11.webfeat.org:80/> Bross, Steve. "'Educator in The work Place.'" 6 Aug. 2006. File last modified on      10 Aug. 2006. HTML file
  • 6. Equipment Squeegee Screen’s Conveyor Dryers Flash dryers Press Pressure Washer Air Dryer Screen Racks Vinly Plotters Exposure Units Bross, Steve. "'Educator in The work Place.'" 6 Aug. 2006. File last modified on      10 Aug. 2006. HTML file
  • 7. Screens and Squeegees Bross, Steve. "'Educator in The work Place.'" 6 Aug. 2006. File last modified on      10 Aug. 2006. HTML file
  • 8. Conveyor dryers and flash dryers Bross, Steve. "'Educator in The work Place.'" 6 Aug. 2006. File last modified on      10 Aug. 2006. HTML file
  • 9. Press Systems 1-color station 2-color station 4-color station 6-color station Table top presses Standard presses Automatic press systems Bross, Steve. "'Educator in The work Place.'" 6 Aug. 2006. File last modified on      10 Aug. 2006. HTML file
  • 10. Pressure Washers Stenciling Efficient Affordable Bross, Steve. "'Educator in The work Place.'" 6 Aug. 2006. File last modified on      10 Aug. 2006. HTML file
  • 11. 2 minutes Exposure units Photography Burning Light Timing Bross, Steve. "'Educator in The work Place.'" 6 Aug. 2006. File last modified on      10 Aug. 2006. HTML file
  • 12. 15-20 minutes Fans Air Drying Emollition drying Drying Timing Bross, Steve. "'Educator in The work Place.'" 6 Aug. 2006. File last modified on      10 Aug. 2006. HTML file
  • 13. Material’s Ink Emulsion Tracing Paper Tape Clothing Printable Material Cleaning supplies Apron Bross, Steve. "'Educator in The work Place.'" 6 Aug. 2006. File last modified on      10 Aug. 2006. HTML file
  • 14. Ink and Emulsion Bross, Steve. "'Educator in The work Place.'" 6 Aug. 2006. File last modified on      10 Aug. 2006. HTML file
  • 15. Techniques and Method’s Forcing Ink Through Paper Stencil Method Screen Filter Method Photo Emulsion Stencil Securely locked screens Thickening lines Bross, Steve. "'Educator in The work Place.'" 6 Aug. 2006. File last modified on      10 Aug. 2006. HTML file
  • 16. Work Area’s Good amount of Space Cool Area’s Sturdy Flooring Flat Flooring Bross, Steve. "'Educator in The work Place.'" 6 Aug. 2006. File last modified on      10 Aug. 2006. HTML file
  • 17. Elements of Design Shape Texture Size Direction Value Color or Hue Stoops, Jack. Design Dialogue. Worcester: Davis publications, 1990. Print
  • 18. Simplicity Stoops, Jack. Design Dialogue. Worcester: Davis publications, 1990. Print
  • 19. Unity & Harmony Stoops, Jack. Design Dialogue. Worcester: Davis publications, 1990. Print
  • 20. RGB & CYMK Stoops, Jack. Design Dialogue. Worcester: Davis publications, 1990. Print
  • 21. Movement Stoops, Jack. Design Dialogue. Worcester: Davis publications, 1990. Print
  • 22. Focal Point Stoops, Jack. Design Dialogue. Worcester: Davis publications, 1990. Print
  • 23. Illustrator Stoops, Jack. Design Dialogue. Worcester: Davis publications, 1990. Print
  • 24. Software Stoops, Jack. Design Dialogue. Worcester: Davis publications, 1990. Print
  • 25. The Product Stoops, Jack. Design Dialogue. Worcester: Davis publications, 1990. Print
  • 26. Production Beroff, Art, and T.R. Adams. How to be a teenage millionaire. Ed. Peter Kooiman.      McCabe Way, Irvine: Entrepreneur Media, 2000. Print
  • 27. Small production vs. Mass Production Beroff, Art, and T.R. Adams. How to be a teenage millionaire. Ed. Peter Kooiman.      McCabe Way, Irvine: Entrepreneur Media, 2000. Print
  • 28. Marketing Beroff, Art, and T.R. Adams. How to be a teenage millionaire. Ed. Peter Kooiman.      McCabe Way, Irvine: Entrepreneur Media, 2000. Print
  • 29. Broken Arrow Allen Printing American Laser Mark, Ink. Nelson, Ink. Silk-Screening Supplies Custom Ink EzTshirts CMTHS Silk-Screening Companies Carter, Ryan. "Making Her Mark." Ellenssilkscreening.com. Ellen Daglio, 13 June      2009. Web. 10 May 2010. <http://ellenssilkscreening.com
  • 30. Clothing Carter, Ryan. "Making Her Mark." Ellenssilkscreening.com. Ellen Daglio, 13 June      2009. Web. 10 May 2010. <http://ellenssilkscreening.com
  • 31. Suppliers Ryonet Corporation, prod. "Home page." Silkscreeningsupplies. Ryan Moore, 2004.      Web. 3 Dec. 2009. <http://silkscreeningsupplies.com>
  • 32. Communication Skills Negotiate Vital in Business Patients Team Work Beroff, Art, and T.R. Adams. How to be a teenage millionaire. Ed. Peter Kooiman.      McCabe Way, Irvine: Entrepreneur Media, 2000. Print
  • 33. Planning Beroff, Art, and T.R. Adams. How to be a teenage millionaire. Ed. Peter Kooiman.      McCabe Way, Irvine: Entrepreneur Media, 2000. Print
  • 34. Developing A Portfolio Beroff, Art, and T.R. Adams. How to be a teenage millionaire. Ed. Peter Kooiman.      McCabe Way, Irvine: Entrepreneur Media, 2000. Print
  • 36.
  • 41. Conclusion In conclusion silk-screening and design is beneficial to everyone. Silk-screening is a good way to promote and advertise. Hand in Hand they can make a business prosper and teach the fundamentals of art while being loads of fun.
  • 42. Works Cited Beroff, Art, and T.R. Adams. How to be a teenage millionaire. Ed. Peter Kooiman.      McCabe Way, Irvine: Entrepreneur Media, 2000. Print. Bross, Steve. "'Educator in The work Place.'" 6 Aug. 2006. File last modified on      10 Aug. 2006. HTML file. Carter, Ryan. "Making Her Mark." Ellenssilkscreening.com. Ellen Daglio, 13 June      2009. Web. 10 May 2010. <http://ellenssilkscreening.com>. Daigle, Ellen. "Home page." Advertisement. Ellenssilkscreening. N.p., 2009. Web.      3 Dec. 2009. <http://www.ellenssilkscreening.com/contact.htm>. Godfrey, Richard. "Silk-screen printing." Oxford Art Online. N.p., 2007. Web. 3      Dec. 2009. <http:///wf2dnvr11.webfeat.org:80/>. Ryonet Corporation, prod. "Home page." Silkscreeningsupplies. Ryan Moore, 2004.      Web. 3 Dec. 2009. http://silkscreeningsupplies.com Stoops, Jack. Design Dialogue. Worcester: Davis publications, 1990. Print.

Notas do Editor

  1. Silk-screening, is a printing technique that uses a porous mesh screen that has an ink blocking stencil transferred onto it. The stencil creates blocked and open areas in the screen that allow special inks to flow through them and onto a substrate. Silk-screening is also known as Screen-Printing or serigraphBross, Steve. &quot;&apos;Educator in The work Place.&apos;&quot; 6 Aug. 2006. File last modified on      10 Aug. 2006. HTML file
  2. For my application component I decided to make a silk-screening company of my own. The company is named APJ silk-screening and designs
  3. Silk-screening and Design go hand and hand. All Design’s consist of line, shape, direction, size, texture, color and value. When Silk-screening the main elements of design that you use are line, shape, size and color. In order to design anything to be silk-screened you need to know the size and shape of the product in order to design a size and shape to fit the product. Color’s need to be chosen carefully in order to match the product’s color and also the meaning of the Design. Stoops, Jack. Design Dialogue. Worcester: Davis publications, 1990. Print.
  4. Silk-screening first emerged in the Japanese sung dynasty. Then moving west in 1907 in England it was first patent by Samuel Simon who created the fist press system. In 1914 silk-screening developed in America when a second patent was issued for John Pilsworth multi-color silk-screening pres. Silk-screening was first industrialized in America during World War one. It was used to print clothing, flags, banners and much more.Bross, Steve. &quot;&apos;Educator in The work Place.&apos;&quot; 6 Aug. 2006. File last modified on      10 Aug. 2006. HTML file
  5. Ink is used for the printing onto material. Emulsion is used for blocking the ink and creating space to let the ink through. Tracing paper is used to transfer designs onto screens with an exposure unit. Tape is used for the sides of the screen that have not been covered with emulsion. Ink or emulsion usually does not come off by water, specific cleaning supplies are used to clean screens. Because the silk-screening process is so messy an apron is usually worn.Bross, Steve. &quot;&apos;Educator in The work Place.&apos;&quot; 6 Aug. 2006. File last modified on      10 Aug. 2006. HTML file
  6. A screen is what the design of the product is printed on. Squeegee’s are used to transfer ink to material. Because A conveyor Dryer is used to dry Ink and Flash Dryers are for more the one color jobs. A press like in the picture above is the unit that all material is printed on. Press system’s can range form a couple hundred dollars to thousands of dollars. A pressure washer is used to remove stenciling from the screen and an air dryer is used to dry the screen. Vinly plotters are used to print out designs. Exposure Units transfer a design onto the screen. Bross, Steve. &quot;&apos;Educator in The work Place.&apos;&quot; 6 Aug. 2006. File last modified on      10 Aug. 2006. HTML file
  7. Software is very important, it is what you create the Design in. There are all types of Application’s for you to design a silk-screened product in. Some are made specifically for silk-screening and other not. Some Software programs or application’s are Adobe Illustrator, adobe Photoshop, CorelDraw, Vector Magic and many more.Stoops, Jack. Design Dialogue. Worcester: Davis publications, 1990. Print.
  8. The Product is very important, it ties into marketing and how everything is designed. Stoops, Jack. Design Dialogue. Worcester: Davis publications, 1990. Print.
  9. Putting a lot of pressure on the screen when transferring ink onto the shirt is a good technique to use. It reassures that the ink will be printed clearly onto the shirt. Another technique to use is when you are creating the design is to thickening the lines by at least 2 points then it would usually be.Bross, Steve. &quot;&apos;Educator in The work Place.&apos;&quot; 6 Aug. 2006. File last modified on      10 Aug. 2006. HTML file
  10. Production is a key factor in a silk-screening business. Producing the product goes hand and hand with the marketing. Being Fast and efficient when producing products are the best way’s to become a stable and well efficient silk-screening company.Beroff, Art, and T.R. Adams. How to be a teenage millionaire. Ed. Peter Kooiman.      McCabe Way, Irvine: Entrepreneur Media, 2000
  11. When Market anything you need to know the target market. The target market is who you are trying to sell your product to. In silk-screening you are trying to sell any product that a company will need. How you promote your company and also how you are willing to promote other companies you are working for will effect how much work you get. Price is one of the most important aspects in silk-screening. Figuring out a price that will help your company and be at a decent price for you client is a very important factor to. Beroff, Art, and T.R. Adams. How to be a teenage millionaire. Ed. Peter Kooiman.      McCabe Way, Irvine: Entrepreneur Media, 2000
  12. Clothing is the most used material for silk-screening. T-shirts are the most type of clothing used for silk-screening. Clothing is also the cheapest and easiest way to silk-screen.Bross, Steve. &quot;&apos;Educator in The work Place.&apos;&quot; 6 Aug. 2006. File last modified on      10 Aug. 2006. HTML file
  13. Most ink’s that are used for silk screening will not dry without an conveyor dryer.Emulsion is also used in PhotographyYou can get a one color silk-screening press for under $200 dollarsIt was named silk-screening because most silk was used for the material before the 1960’sBross, Steve. &quot;&apos;Educator in The work Place.&apos;&quot; 6 Aug. 2006. File last modified on      10 Aug. 2006. HTML file
  14. When it comes to designing and silk screening RGB and CYMK are the standard colors used for display. Anything that has to be printed will use cymk. Anything that is being presented on on a display screen will Use RGB.Stoops, Jack. Design Dialogue. Worcester: Davis publications, 1990. Print.
  15. Suppliers are the companies that supply the products to start a silk-screening business. They sell things like the press machines and also paints, etc.The pictures above are logo’s for supplier companies. Beroff, Art, and T.R. Adams. How to be a teenage millionaire. Ed. Peter Kooiman.      McCabe Way, Irvine: Entrepreneur Media, 2000
  16. When it comes to silk screening it is vital to have a sturdy and spacious work area. The work area should a cool because of the heat machines used, and it is easy for your work space to become unbearable because of the heat and movement. Flooring must be sturdy for all the equipment.Bross, Steve. &quot;&apos;Educator in The work Place.&apos;&quot; 6 Aug. 2006. File last modified on      10 Aug. 2006. HTML file
  17. Most exposure units are used to burn through the screens. Most Exposure units have set timers for 2 minutes of lighting to burn through the screens. They are also like an updated versions of how photography was developed in the past. This works by the light hitting a stencil. When the light hits the stencil and part that is black will burn through the screen creating a stencil in the screen.Bross, Steve. &quot;&apos;Educator in The work Place.&apos;&quot; 6 Aug. 2006. File last modified on      10 Aug. 2006. HTML file
  18. Usually it takes 15-20 minutes for screens to dry before being able to print onto products. There are custom made air drying supplies specifically for screens. Also you can use Fans for drying screens or the air drying method.Bross, Steve. &quot;&apos;Educator in The work Place.&apos;&quot; 6 Aug. 2006. File last modified on      10 Aug. 2006. HTML file
  19. The purpose of movement is to create unity in the artwork with eye travel. Movement is the path your eyes follow when you look at something that is designed or another work of art.Stoops, Jack. Design Dialogue. Worcester: Davis publications, 1990. Print.
  20. Unity and Harmony is creating a design with relative elements. This includes harmonized lines, colors shapes the create balance in the picture or design. By including all elements of design that are similar you Stoops, Jack. Design Dialogue. Worcester: Davis publications, 1990. Print.will be able to capture the image and more people’s eyes
  21. There are all types of press system’s. The most affordable press system is a one color table top system. This system is clamped to a sturdy table and allows you tor print products in a timely manor. The most common press system is a standard 4-color press system. Bross, Steve. &quot;&apos;Educator in The work Place.&apos;&quot; 6 Aug. 2006. File last modified on      10 Aug. 2006. HTML file
  22. Communication skills and being able to speak in front of people are vital to business. You need to be patient with costumers, be able to communicate well other employees and team members. Also a big part of a business is negotiating. Being a good negotiator will allow you be bring in more customers and also have your business prosper. Beroff, Art, and T.R. Adams. How to be a teenage millionaire. Ed. Peter Kooiman.      McCabe Way, Irvine: Entrepreneur Media, 2000
  23. Small productions vs. mass productions means you either have a small or large order of products that you need to silk-screen. Large production does not only apply to large amounts of clothing. It also depends on how many colors are being used.Beroff, Art, and T.R. Adams. How to be a teenage millionaire. Ed. Peter Kooiman.      McCabe Way, Irvine: Entrepreneur Media, 2000
  24. Task ListCalendarOrganization.In order to run a good business you need to be organized, and have all dates of production in order.Beroff, Art, and T.R. Adams. How to be a teenage millionaire. Ed. Peter Kooiman.      McCabe Way, Irvine: Entrepreneur Media, 2000
  25. Developing a portfolio in any field is very important but in the art field it is one of the most important aspects. It allows you to show your work to possible costumers in order to get jobs.Beroff, Art, and T.R. Adams. How to be a teenage millionaire. Ed. Peter Kooiman.      McCabe Way, Irvine: Entrepreneur Media, 2000
  26. The understanding of what is and is not important in a design. Details that donot have a major impact to the design are omitted to keep it uncluttered.Stoops, Jack. Design Dialogue. Worcester: Davis publications, 1990. Print.
  27. A specific area, element or principle that dominates a work of art; the area in a work which the eye is most compellingly drawn. The viewer’s eye is usually drawn there first. The focal point will be the main focus in a design and the part that you want the eye to capture.
  28. A graphic artist who specializes in enhancing written text by providing a visual representation that corresponds to the content of the associated text. Also refers toa computer illustration program developed by Adobe Systems, Inc.