1. Audience Identification Research I am going to look into some of the different theories and explanations for audience categories such as Burton, Hartley, Fiske and social status classifications. We can then refer to these explanations later on when researching on our target audience. This will help us identify our target audience more specifically at a later date.

7. Maslow's hierarchy of needs Maslow's Hierarchy of needs is a key theory when identifying audiences as it is a human motivation theory. most fundamental and basic four layers of the pyramid contain what Maslow called "deficiency needs," esteem, friendship and love, security, and physical needs. Many of these relate to when making our music video; IN R&B videos, many of these attributes our used such as, sex, employment, wealthy, heath, property, sexual intimacy, respect, confidence and spontaneity.