This document discusses a partnership opportunity for the online game Lord of Ages, developed by GameGon Technology Holdings. Lord of Ages is a free-to-play browser-based strategy MMO set in the Middle Ages. It incorporates elements of city management, resource production, troop training, and strategic warfare. The game aims to appeal to both casual and hardcore gamers by allowing flexible time commitments. It features social and monetization mechanics that have generated significantly higher revenue than typical social games. GameGon is open to different partnership models and discusses key business factors to consider.

1. Confidential –GameGon Holdings Technology 2010
The information contained in this document is solely for the partnership discussion and may be privileged and confidential and protected from disclosure.
If the reader of this message is not the intended recipient, or an employee or agent responsible for delivering this message to the intended recipient,
you are hereby notified that any dissemination, distribution or copying of this communication is strictly prohibited

2. Main Published at:
• www.lordofages.com
• http://www.kongregate.com/games/LordOfAges/lord-of-ages
• http://apps.facebook.com/lordofages

3. SLG1.0 •Focusing on war strategy Lord of Ages
•Only appealing to the hard-core gamers
•Example: Travian
Massively
appealing •Easy to pickup
• Fun even with
limited time
SLG2.0 •Incorporating RPG elements • Robust quest system
•Example: Re Xue San Guo (热血三国）
- Win for users
SLG3.0 •More appealing to the mass audience - Win for publishers
• More personalization and socialization - Win for GameGon
• Higher monetization
• Example: Lord of Ages Higher
More
monetizat
engaging
ion
•~7x of average social • Incentives to returning
game ARPPU users
•Hundreds of items for • Free-style equipment
purchase forging system
• VIP system • Unique offsetting
soldier types

4.  Developer: GameGon Technology Holdings, Ltd.
 Genre: Simulation Strategy, Kingdom Management MMO
 Implementation: Free-to-play, browser based
 Setting: Middle Ages theme
 Release Time: August, 2010
 Target Audience:
 Higher income users with fragmented time : play 10-30 minutes at a time, but able to spend money to quickly level up
 New gamers to strategy MMO games: do not want to spend too much time climbing up steep learning curve but enjoy
the management and strategy aspects more
 For existing gamers of other games: not interested in complicated and time-consuming city building, but more interested
in strategic battles
 Key Game Elements
▪ City management: construct buildings , farms and other workshops to increase population and production of food and
resources
▪ Technology research and troop training: research into various technologies, train troops
▪ War strategy: wage wars against strongholds or cities of other players to gain resources and Heroes
▪ Rich game play mechanics, including: PvP, PvE and RvR

5.  Rich Game Play
 Sense of ownership and leadership
 Excitement from battles: either success or failure
 Bragging rights
 Hours of fun even if played alone
 Flexible time commitment
 Schedule game tasks before stepping away and resume later with
projects completed and new resources produced
 When time allows: hours of engaging game play and leveling

6.  More money: About 7x average social game ARPPU
 Never-down game operations
 Frequent iterating to keep game fresh and sticky
 Engaging game play, which increases visitor loyalty
to partner’s site

7.  Easy to plan building map: removes the complexity of
planning where to place buildings, such as
cottage/barracks/sawmill, etc.
 No complicated tax rate adjustment, comforting/levy,
production rate adjustment, etc.
LOA: view in the town

8.  Queue up to 3 building projects at the same time
 Return to the game with
previously scheduled
buildings completed and
key resources increased
LOA: view in the town

9.  Free daily single entry to
play Fortune Roulette,
potential to earn rare and/or
important resources
 Holiday promotional gift
packages to incentivize
players

10.  To recruit and train soldiers: recruiting soldiers at the main UI or
recruiting and training in the same building – Barracks
 To recruit heroes: attacking strongholds or building and upgrading Inns
LOA: view inside
of Barracks

11. 全能型
 Offsetting soldier types
making it important to know
LOA: different type of opponent’s army composition
heroes whose forces and more fun to plan the
are offsetting each
others’ battle strategically
 Rich game mechanics
LOA: view of the battlefield  PvP
 PvE
 RvR
 Hero PKing
 Streaming of new contents
 Dueling or instance zones
 SNS elements
 Weekend and holiday special
quests
 Updates pushed out biweekly

12. Higher ARPU than average
 Actual implementations show 7x of average
social game ARPPU
 Various well designed in-game monetization
elements, ranging from resource purchasing
to character and hero equipment
enhancements
 Unique VIP systems for faster
leveling, resulting in higher monetization

13.  Hundreds of items that’s closely
tied to the game play, and are
customizable to cater to user’s
personalization needs
 Around 100 items that users can
buy, and more to come
 Customizable Free-Style
equipment forging system, the
first of its kind in the industry
 Well designed and balanced to
enrich the fun of the game
play, not taking it away

14.  We are open to different
ways to work together.
 Some key business and
operational factors to
consider are:
 Business model
 Game operations Global Business Development Contact
 Global communication/ marketing Jessica Dai
committment Manager-Partnership
 Revenue share, license fee and/or Skype: vivi_ej
revenue guarantee
 Payment solutions

15. Confidential – GameGon Technology 2010
The information contained in this document is solely for the partnership discussion and may be privileged and confidential and protected from disclosure.
If the reader of this message is not the intended recipient, or an employee or agent responsible for delivering this message to the intended recipient,
you are hereby notified that any dissemination, distribution or copying of this communication is strictly prohibited