Pinterest: It's Not Just for Impossibly Hard Crafts [Social Media + Advocacy Webinar]
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As advocacy experts, we know that telling a story helps to make our case and influence people to join our cause. Telling your story through pictures is a very persuasive way to gain vital support for your issue or campaign. With 50 million active users on Pinterest and 40 million photos posted each day on Instagram, we will look at how groups are reaching key influencers to help them see the picture clearly. SevenTwenty's Jessica Hood will share case studies of organizations and campaigns putting Pinterest and Instagram to use and leave you with additional ideas on how this dynamic story telling platform can work for your campaign.
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Pinterest: It's Not Just for Impossibly Hard Crafts [Social Media + Advocacy Webinar]
- 2. Does Twitter Vine Have a Place in Your Advocacy Program? With Jamey Ballo, Account Director #SocialCongress: Perceptions and Use of Social Media on Capitol Hill presented by the Congressional Management Foundation with Brad Fitch, President & CEO Register at www.720strategies.com
- 6. 50 Million Active Users 40 Million Photos a Day
- 11. Collect and organize the things you love
- 12. It’s a fast, beautiful and fun way to share your photos with friends and family.
- 13. versus • Web (mobile app) • Allows for a business profile • Pins link to sites and action pages • # your cause • Follow, Pin, Repin & Comment • Photos & Infographs • App • One type of account • Short captions • # your cause • Follow, Like & Comment • Photos & Filters
- 14. #TBT
- 16. Malaria
- 24. What stories do you tell? • Why your issue is important • Real people = real issues • Make them care • Hill Day, Meetings and Hearings • Victory and defeat • Your advocates in action What stories do your advocates tell?
- 26. • Show the equipment you build that is using to grow food to feed America • Repin pictures of people using your equipment • Show tours of your plant • Infographs on your impact in the local community • Safety or defense – show images of the people you protect • Show people leaving the hospital well
- 27. • Pin images from articles about your research • Reading lists • Your employees • What would happen if you issue didn’t pass • Images from media articles with links • Events with your members • Show their photos at your conference • Member of the month highlight for Associations
- 36. Remember • You’re telling your story to gain support • Like other social media your having a conversation and engaging • WWAD – What would the audience do • Follow, Like, Repin • Consider having a guest board Listen to your advocates
- 37. Questions? Jessica Hood jessica.hood@720strategies.com P: 202.715.3906 M: 443.822.8844
- 38. Does Twitter Vine Have a Place in Your Advocacy Program? With Jamey Ballo, Account Director #SocialCongress: Perceptions and Use of Social Media on Capitol Hill presented by the Congressional Management Foundation with Brad Fitch, President & CEO Register at www.720strategies.com
Notas do Editor
- Most brands are on board with using social media but many are still struggling with how put social media platforms into action. Today we are going to talk about how to hone our story-telling skills using social media to advocate for the issues we care about.
- We are going to focus on Pinterest and Instagram, two social media platforms that are all about visuals.
- We are also going to focus on these two platforms because Pinterest has over 50 million active users and Instagram has over 40 million photos posted a day. And while that’s a lot of users and a lot of photos the first thing you will want to find out –just as you would putting any tool in place--is if your audience is in that group of picture sharing and picture viewing people.
- Different social media platforms have different shelf lives so they serve different purposes.
- Pinterest pins and Instagram photos have a shelf life up a week where the life of a Facebook post is 80 minutes and a tweet is a mere 5 – 25 minutes.
- These pictures and stories stick around much longer. Mashable had a really great article a while back that really showed the power of using a platform like Pinterest to tell a story. Unicef created a profile as Ami Musa from Sierra Leone with one simple board titled Really Want These. It includes rice, soap, clean water, shoes and education.
- Here’s another example from AARP that I really like because they cover so many topics. 42 boards. Some hard hitting, some softer. They do a really great job of focusing on their audience.
- Let’s take a look at each platform.
- Like all social media it’s about the audience. How can you connect them to your cause.
- There are any number of hashtags you can use related to your cause. But thinking in terms of your audience you should also think about popular hashtags that people are already following. Have you heard of #TBT. It stands for Throw Back Thursday. There is also Flash Back Friday. It’s a day when people share old photos. You can join in the fun by sharing old photos that demonstrate how far your cause has come. Or share images that correlate to another issue.
- Let’s get back to where we started today and talk about storytelling.
- Now let’s work through an example together. Let’s say your issue is malaria. You could be interested as a nonprofit trying to get life saving treatment to those that are in need. Your company could be a pharmaceutical company that develops needed medication. Your company could manufacture the method the medicine gets to those in need. You all have the same story to tell
- Do you tell it in photos like this one?
- Or maybe this image resonates better with your audience
- Or how about this one? Perhaps seeing the culprit that spreads the disease hits a little closer to home.
- Maybe an asset map works better
- Or an info graph
- Or an info graph
- But more likely it’s a combination of them all to tell the story of malaria.
- You may have seen this image when it went viral. If Obamacare is your issue, this woman is doing your job for you. You’re advocate can come up with some creative ways to tell your story on your behalf. RESOLVE story.
- Now at this point you may be thinking, that’s great Jessica. You’ve shown me how Unicef tells a story of needing clean water and the example with Malaria. But I don’t work with clean water or Malaria. How do I tell the story. Here are some examples:
- Now at this point you may be thinking, that’s great Jessica. You’ve shown me how Unicef tells a story of needing clean water and the example with Malaria. But I don’t work with clean water or Malaria. How do I tell the story. Here are some examples:
- Look at what your audience is pinning
- Look at what your audience is pinning
- Target in the community. Work with Feeding America, public safety and school libraries are featured.
- Target in the community. Work with Feeding America, public safety and school libraries are featured.