According to a reader profile survey, the average person spends 2.5 hours online daily, is a member of Facebook (86%) and uses mobile internet (77%). They own an iPod (79%) and spend on average £290 per year at the cinema, £3.26 per week on music and £9.89 per month on DVDs. The target readers are mostly male (74%), single (44%) students (69%) with an average age of 19 and income of £12,451.

6. Reader Profile Technology Average amount of time spent on the internet daily: 2.5 hours Member of Facebook: 86% Member of Myspace: 21% Use internet on mobile: 77% Own an iPod: 79% Own an iPhone 29% Own a Blackberry: 33% Shop Online: 85% Interests Average amount spent on cinema per year: £290 Average amount spent on music per week: £3.26 Average amount spent on DVD’s per month: £9.89 Amount spent on clothes a month: £36.63 Amount spent on cosmetics a month: £21.40 PULSE readers care about their appearance PULSE readers like to be the first to find new music Male: 74% Female 36% Average age: 19 Single: 44% Students: 69% Average income: 12,451 Stats: