The document analyzes the results of a "Find your tribe" personality test, which identified the respondent as belonging to the "Smart Urban" tribe. This tribe is described as valuing career success and style. However, the "Smart Urban" tribe is not one of the top three tribes in the southeast of the UK, where the respondent is located. The most common tribe in the region is "Townie". The respondent reflects that they may have a more individual style compared to others, and plans to design a magazine for the number one "Townie" tribe but add an urban twist to make it unique.
5. Personal Reflection My result shows me that I am “Smart Urban” which claims that I want a good job which is true but I am sure this is true with a lot of people. It also claims I like to look presentable which again is true, however Smart Urban is not one of the top three tribes in the south east of England which shows that maybe I am more individual from other people and have my own kind of style. Townie is the top tribe in south east England. I think for my magazine I could make it for ‘Townies’ but have an urban twist on it to make it more unique and my own.