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Facebook 4 Business   Lecture 7
                      Dr. Jessica Laccetti
• Homework Activity/Review
• Twitter Scientists
• Examples of Facebook Pages
• E-Portfolio
• Facebook Page Assignment (Due Friday & Part of the E-
  Portfolio)
• Assignment Guidelines
• Homework




Outline
• With a partner or in small groups, please respond to the
  following. Be sure to add your comment (and group
  members’ names) to the WALL of our ALES204
  Facebook Page: http://www.facebook.com/pages/ALES-
  204-Dr-Laccetti/311657842204554?sk=wall
• RE: David Carr's article, "Why Twitter Will Endure”
  write a brief synopsis of the article.
• Note:
  • something NEW that you learnt from the article
  • something that you ALREADY knew.




Homework Review
Mireya Mayor ::
     @MireyasWildTalk
• Has a PhD in Anthropology, with a specialization in primates, so by
  ‘official’ training is an Anthropologist/Primatologist
• For ten years has worked as a wildlife correspondent on numerous
  television programs, including National Geographic’s television series
  ‘Ultimate Explorer’, ‘Explorer’ and ‘Out There’.
• Is one of four elite explorers chosen to star in Mark Burnett’s (creator
  of ‘Survivor’ and ‘The Apprentice’) ‘Expedition Africa’ for the History
  Channel.
@RichardDawkins
• a British ethologist (scientific study of animal
  behavior), evolutionary biologist and author.
• Dawkins came to prominence with his 1976
  book The Selfish Gene, which popularised the
  gene-centered view of evolution and introduced
  the term meme
• In his role as an ethologist, interested in animal
  behaviour and its relation to natural selection, he
  advocates the idea that the gene is the principal
  unit of selection in evolution
• Western Canada’s Premier Crop Production & Farm
  Management Conference
• Jan. 24-26
• Use Twitter to learn two things about the conference
  sessions, presenters, displays
• Tell @JessL what you’ve learnt from the conference
  EVEN though you’re not physically there!




@farmtechevent
• The Humane Society has taken full advantage of their
  page’s functions by making it very interactive and linking
  the page with their Twitter account

• They also utilize their front page by posting links, linking
  their social profiles to Twitter, you Tube and Flickr and
  updating their page regularly, thereby creating a page that
  is fresh and new, keeping readers and their invited friends
  up to date.



The Edmonton Humane
Society
• https://docs.google.com/document/d/1QuA2S2tuOMJT_
  KZVtGFwbpnT5xMHZAtjzb-
  LT2U7J3c/edit?authkey=CMX7040E




E-Portfolio
• Create a Facebook page
• Write a blog post discussing why the page was created
  and how it will be useful to their future careers etc. This
  is part of the e-portfolio so follow all those requirements
• Embed in their blog a screen capture image of their
  Facebook page they created
• Print Screen > upload to Flickr as above
• Provide a link to their Facebook page (optional) in the
  blog post
• Comment on the Class Blog Module 3
• Leave a link to their new blog post
• Include: Name, TA’s Name, and Lab Section

Facebook Page Assignment
•   Job interests/goals
•   Pertinent Resume information
•   Academic history
•   Work experience
•   Skills, etc
•   Think of it as a one-page business card/meeting place, with
    information, links, a message forum box, RSS and anything else you
    want.
•   Personal Information (name, address – city- contact number)
•   Job Goals (1 sentence, what type of job you are looking for)
•   Related Skills (abilities, skills, work, volunteer experience, hobbies)
•   Education (start with most recent)
•   Work Experience (companies you have worked for, with the location
    and the dates)
•   Additional Experience (languages, software)
•   Interests/Activities (achievements, awards, transferable skills)
•   References (someone that an employer can contact
•   A picture (optional)
•   Contact Information (eg: academic email)

Facebook Page
Assignment
• Video: Evan Williams - TED talk 2009:
  http://www.ted.com/talks/view/id/473


• Read: Time, How Twitter Will Change the Way We Live:
  http://www.time.com/time/business/article/0,8599,190260
  4,00.html




Homework

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Lecture 7: Facebook Page Assignment

  • 1. Facebook 4 Business Lecture 7 Dr. Jessica Laccetti
  • 2. • Homework Activity/Review • Twitter Scientists • Examples of Facebook Pages • E-Portfolio • Facebook Page Assignment (Due Friday & Part of the E- Portfolio) • Assignment Guidelines • Homework Outline
  • 3. • With a partner or in small groups, please respond to the following. Be sure to add your comment (and group members’ names) to the WALL of our ALES204 Facebook Page: http://www.facebook.com/pages/ALES- 204-Dr-Laccetti/311657842204554?sk=wall • RE: David Carr's article, "Why Twitter Will Endure” write a brief synopsis of the article. • Note: • something NEW that you learnt from the article • something that you ALREADY knew. Homework Review
  • 4. Mireya Mayor :: @MireyasWildTalk • Has a PhD in Anthropology, with a specialization in primates, so by ‘official’ training is an Anthropologist/Primatologist • For ten years has worked as a wildlife correspondent on numerous television programs, including National Geographic’s television series ‘Ultimate Explorer’, ‘Explorer’ and ‘Out There’. • Is one of four elite explorers chosen to star in Mark Burnett’s (creator of ‘Survivor’ and ‘The Apprentice’) ‘Expedition Africa’ for the History Channel.
  • 5. @RichardDawkins • a British ethologist (scientific study of animal behavior), evolutionary biologist and author. • Dawkins came to prominence with his 1976 book The Selfish Gene, which popularised the gene-centered view of evolution and introduced the term meme • In his role as an ethologist, interested in animal behaviour and its relation to natural selection, he advocates the idea that the gene is the principal unit of selection in evolution
  • 6. • Western Canada’s Premier Crop Production & Farm Management Conference • Jan. 24-26 • Use Twitter to learn two things about the conference sessions, presenters, displays • Tell @JessL what you’ve learnt from the conference EVEN though you’re not physically there! @farmtechevent
  • 7. • The Humane Society has taken full advantage of their page’s functions by making it very interactive and linking the page with their Twitter account • They also utilize their front page by posting links, linking their social profiles to Twitter, you Tube and Flickr and updating their page regularly, thereby creating a page that is fresh and new, keeping readers and their invited friends up to date. The Edmonton Humane Society
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  • 10. • https://docs.google.com/document/d/1QuA2S2tuOMJT_ KZVtGFwbpnT5xMHZAtjzb- LT2U7J3c/edit?authkey=CMX7040E E-Portfolio
  • 11. • Create a Facebook page • Write a blog post discussing why the page was created and how it will be useful to their future careers etc. This is part of the e-portfolio so follow all those requirements • Embed in their blog a screen capture image of their Facebook page they created • Print Screen > upload to Flickr as above • Provide a link to their Facebook page (optional) in the blog post • Comment on the Class Blog Module 3 • Leave a link to their new blog post • Include: Name, TA’s Name, and Lab Section Facebook Page Assignment
  • 12. Job interests/goals • Pertinent Resume information • Academic history • Work experience • Skills, etc • Think of it as a one-page business card/meeting place, with information, links, a message forum box, RSS and anything else you want. • Personal Information (name, address – city- contact number) • Job Goals (1 sentence, what type of job you are looking for) • Related Skills (abilities, skills, work, volunteer experience, hobbies) • Education (start with most recent) • Work Experience (companies you have worked for, with the location and the dates) • Additional Experience (languages, software) • Interests/Activities (achievements, awards, transferable skills) • References (someone that an employer can contact • A picture (optional) • Contact Information (eg: academic email) Facebook Page Assignment
  • 13. • Video: Evan Williams - TED talk 2009: http://www.ted.com/talks/view/id/473 • Read: Time, How Twitter Will Change the Way We Live: http://www.time.com/time/business/article/0,8599,190260 4,00.html Homework