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Social Media & the Entrepreneur
- 1. Social Media & the Entrepreneur www.RedSkyPR.com | @jessflynn
- 2. Coming Up ¡ Why You’re Here ¡ Why I’m Here ¡ Build Your Brand ¡ What Stories To Tell ¡ Be a Nerd, Find Your Sherpas ¡ Foster the Buzz ¡ Friendly Words of Advice ¡ On the Horizon www.RedSkyPR.com | @jessflynn
- 3. I really like stories Journalist | PR Pro | Entrepreneur www.RedSkyPR.com | @jessflynn
- 4. Social Media is Great for Introverts ¡ It’s about listening – first, foremost & most importantly ¡ It rewards those who provide value ¡ It’s a comfortable environment for the awkward ¡ It allows your intellect, your passion, your dreams and your voice to be shared www.RedSkyPR.com | @jessflynn
- 6. Build & Shape Your Brand www.RedSkyPR.com | @jessflynn
- 8. Bottom Line You have a story to tell. How are you going to share it?
- 9. Must Haves ¡ A Smartphone ¡ A Website ¡ A Blog ¡ A Personal LinkedIn Profile ¡ An Understanding of Twitter www.RedSkyPR.com | @jessflynn
- 10. Good To Haves ¡ Personal Twitter Feed ¡ Personal Facebook Page ¡ Company LinkedIn Profile ¡ Company Facebook Page ¡ YouTube or Vimeo Channel / Flickr or Picasa ¡ Google Places / Google Profile ¡ Foursquare/Yelp Listing www.RedSkyPR.com | @jessflynn
- 11. The Latest Toys (ahem, Tools) ¡ Path ¡ Pinterest ¡ Google+ ¡ Tumblr ¡ Instagram ¡ Diigo ¡ Evernote www.RedSkyPR.com | @jessflynn
- 12. Know Your Audience Age Who Gender Profession What Common ground Geography Where Sub-community Consumer Why Awareness/reach http://www.verysmallarray.com/?m=200405
- 16. What Stories to Tell? • Your vision • The problem you’re solving • The problems you face • The journey to beta • The feedback you need • The team supporting you • The industry you’re targeting • How you think, & why you think it • Every day, how you are denting the universe www.RedSkyPR.com | @jessflynn
- 17. How the Sausage is Made What to tell them about www.RedSkyPR.com | @jessflynn
- 18. Trends In Your Industry What to tell them about www.RedSkyPR.com | @jessflynn
- 19. Knowledge You Are Gaining What to tell them about www.RedSkyPR.com | @jessflynn
- 20. Thoughts From Your Sherpas What to tell them about www.RedSkyPR.com | @jessflynn
- 22. Be A Nerd, Find the Nuggets • Search.twitter.com • Socialmention.com • LinkedIn Group Search • Muckrack.com • SmartBrief.com • StumbleUpon • Free industry e-newsletters • Follow the links www.RedSkyPR.com | @jessflynn
- 23. Try This: Crowdsourcing www.RedSkyPR.com | @jessflynn
- 24. Try This: Crowd Funding www.RedSkyPR.com | @jessflynn
- 25. Try This: Content Creation www.RedSkyPR.com | @jessflynn
- 26. Try This: Curate Content www.RedSkyPR.com | @jessflynn
- 27. Try This: Make A Plan www.RedSkyPR.com | @jessflynn
- 28. Friendly Words of Advice www.RedSkyPR.com | @jessflynn
- 29. It’s A Wide Wild World ¡ All communica+on is fair game -‐ email content, comments, message boards, posted photos ¡ No current rules or guidelines for bloggers.* They are under no professional obliga+on to get your take on their post ¡ The news cycle is immediate. Informa+on is shared and spread ʻ‘at the speed of thumbsʼ’ www.RedSkyPR.com | @jessflynn
- 30. Disclosure: Them (& You) - Standard language for all blogger interactions - Track posts - Consistency in disclosure with personal / agency blog posts
- 31. Disclosure & Transparency ¡ Don’t hide, don’t be anonymous ¡ Be up front and honest to be relevant and credible ¡ Your role, your relationship, your ties, your motivation (cause we all have one) Source: Penn- Olson.com
- 32. Bottom Line "Today, there's nowhere to run and nowhere to hide…The moment you hide something, you will end up being exposed and picked apart." Social Media: Compliance in the Real & Virtual World Source: Paul Rand, Ketchum PR
- 33. Contest at Your Own Risk
- 34. Respect It goes should go both ways (and ANYTHING you write/post/share/tweet is fair game) Source: Annanonamous
- 35. Bottom Line Use your best judgment. It’s never in your best interest to say anything inflammatory within social media. Social Media: Compliance in the Real & Virtual World
- 36. Rules of the Playground You set ‘em You follow ‘em
- 37. What’s Next New Google Search SEO Irrelevance? Curation is King Massive Mobile Shift Multi-media Surge www.RedSkyPR.com | @jessflynn