Are you concerned, worried or frustrated with your lack of sales this year?
Are you searching for what works best now to get more visibility for your business, more leads and more new clients?
Would you be open to discover today's proven ways to get more sales. If you answered yes, then this message is for you.
3. By now I hope you’re already using social media as part of your marketing
efforts. The question tody is where do you go from here?
Can you get more from social media?
How do you make it measureable?
How do you use social media to drive real revenue for your business?
3/25/2014 Jerry R. Mitchell 3
4. I want to share the history of social media and my experience with
each new phase so all of you can learn how each change made my
business adapt to continue to serve my clients as well as grow my own
businesses.
3/25/2014 Jerry R. Mitchell 4
5. "Most People learn from their own mistakes the fortunate learn from
those of others“ So if you pay attention today you will learn the
secrets from a serial entrepreneur and leave here with the knowledge
that you can use to have a great 2014.
3/25/2014 Jerry R. Mitchell 5
6. One of the lessons I learned from my Chinese colleagues is “ The
teacher will come when the student is ready!”
3/25/2014 Jerry R. Mitchell 6
7. So how many of you are good students?
Are you ready to learn?
Then lets begin to open your minds!!
3/25/2014 Jerry R. Mitchell 7
20. Now let me tell my story and my results!!
3/25/2014 Jerry R. Mitchell 20
21. I publish an electronic newsletter with 200,000 global subscribers
developed using email
3/25/2014 Jerry R. Mitchell 21
22. I developed my blog in 2008 and post several times a week
3/25/2014 Jerry R. Mitchell 22
23. I added video content on Google , You Tube and My blog in 2013
3/25/2014 Jerry R. Mitchell 23
24. I chose LinkedIn and LinkedIn Groups as my social media partner let
me tell you why and show you how and the results
3/25/2014 Jerry R. Mitchell 24
26. Be honest. The last time you thought about LinkedIn was probably never or
maybe when you were looking for a new job. Oh hey, I’ve got this thing
called a resume on LinkedIn, maybe it’ll help me out. As a social media
manager, you can also leverage LinkedIn in a variety of ways that don’t
include looking for a new job.
Ever thought about creating a LinkedIn company page for the brand you’re
managing?
3/25/2014 Jerry R. Mitchell 26
27. LinkedIn is one of today’s biggest social networks but it’s not exactly what you
might call “strictly social.” LinkedIn provides a great deal of exposure to
businesses and can help find new partners, business opportunities, or
employees. Some might even call LinkedIn a social network for business as its
used mainly for “professional networking.”
As a social platform, LinkedIn incorporates many social aspects, but its main
focus is the business world. As a result, many small business owners join
LinkedIn.
3/25/2014 Jerry R. Mitchell 27
28. In the social networking world, I believe that LinkedIn is the platform for
professionals. With more than 259 million members across 200+
countries, LinkedIn is the place to be if you want to connect with peers and
build your professional network.
3/25/2014 Jerry R. Mitchell 28
29. I Leverage the power of LinkedIn Groups. LinkedIn Groups provided me the
best LinkedIn online networking opportunities.
This is where conversations start and relationships are developed.
By posting my posts and answering other peoples post I get this title Top
Contributor
3/25/2014 Jerry R. Mitchell 29
30. 3/25/2014 Jerry R. Mitchell 30
500+ ★Connections Group★ LION (LI Open Networkers)
Top Contributor
Advertising to affluent Chinese outbound tourists
Top Contributor
Band of Entrepreneurs
Top Contributor
Business Network Chicago (BNC)
Top Contributor
China Private Equity & Venture Capital Forum 中国私募基金、风险
投资论坛
Top Contributor
China Startup - Entrepreneurs Community 中国创业者
Top Contributor
Chinese Overseas Talent Pool (TOP Chinese) 中国海外招聘人才库
Top Contributor
DealFlow Source Network | Small Business & Startup Deal Flow
Top Contributor
31. 3/25/2014 Jerry R. Mitchell 31
Earlystage.com Entrepreneurs
Top Contributor
El Campero
Top Contributor
England Crowdsourcing & Crowdfunding for
Entrepreneurs & Investors
Top Contributor
Entrepreneur Success Network
Top Contributor
Silicon Valley Chinese Talent Pool
Top Contributor
Silicon Valley NewTech
Top Contributor
Small Business Consortium of Chicago
Small Business Network for startups and
entrepreneurs
Top Contributor
Small Business Online Community
Top Contributor
32. 3/25/2014 Jerry R. Mitchell 32
TEC - The Entrepreneurs Club
Top Contributor
The G Point
Top Contributor
UW-Parkside SBDC
Top Contributor
Linked Local DuPage County
Top Contributor
Linked Local Naperville
Top Contributor
Advertising to affluent Chinese outbound
tourists
Top Contributor
Greek professionals in Shipping, Maritime
Management and logistics.
Top Contributor
Grow Illinois Manufacturing
Top Contributor
33. 3/25/2014 Jerry R. Mitchell 33
Dennis Smith Panama
David Scougall Czech Republic
James F. Scott Texas
Pierre Fortin Canada
Jim Carpenter Texas
Raed Bawab Saudi Arabia
Alberto Gonzalez Barranco Spain
Bo Yang New York
tarun malhotra India
Jorge Petruzzella Argentina
Ryan Smith UK
Martin Sammer Austria
Peter Curnow-Ford UK
Fenglei Du California
William Berger Chicago
Amritraj Peshin India
Melissa Kauck Chicago
Eric Schick California
Shiamala Paramasivam Canada
Rebecca Brewer Ginn Kentucky
Dan Lasse Chicago
34. 3/25/2014 Jerry R. Mitchell 34
Silvia Giannelli Brazil
Altynay Ali Kazakhstan
Bethany Hearn Illinois
Douglas Nanka-Bruce Ireland
Haiyan Che Netherlands
Yinghai Zhao Canada
Andreas Felger München Germany
Albert Jr Illinois
Shelley Lewis Israel
Ramesh Kini Kazakhstan
Diego Schouten UK
Stuart Burvill Australia
Lynn Davidson UK
Xiaoguang Xu China
Paola Mecchia Italy
Maria Elena Vitali Fitz Italy
Abdelhamid BOUROUAHA Algeria
Alessandro Bianchi Italy
Sirajuddin Mohammed UK
Ian Kaplan Israel
35. 3/25/2014 Jerry R. Mitchell 35
Alexis Cerato Argentina
Mark Larocca Chicago
Michele Marco Aiello Italy
Gabriel Gil Argentina
Fabian Gambaro Argentina
Ahmed Sami Kuwait
Saiko Shiroto Japan
Peter R. Riddoch United Arab Emirates
Dr. Judith Wright Chicago
Mendel Kurland Iowa
Deepak Nakil India
Sofia (de Sousa) Gouveia UK
Aarthy Sekar India
Sharon Gao China
John Swain Canada
Daniel Gieber California
Brett Wolfson Florida
Antonio Bianco Italy
36. 3/25/2014 Jerry R. Mitchell 36
Lunch Who China
Benjamin (BingLin) Taiwan
Jasper Hu China
Hugo Shen China
Anson Zhao Lisle Il
Barry Huang China
James Wang China
Igor Marangoni Italy
Alan Munroe Canada
Kent Isakson Washington
Frederic Raposo China
Jian SUN China
James Feldkamp China
Walter Zhang Jian British Virgin Islands
Anson Shen China
Per Besson China
Fredrik Hacklin Massachusetts
Epi Mabika UK
Allen Wang Netherlands
Erin Liu China
Woosuk Jun China
Jason Liu Washington D.C.
Jason Kozikas Australia
37. Those were samples of the 516 new contacts I made in one week by people
inviting me to LinkedIn?
How many of you would like to achieve the same results??
3/25/2014 Jerry R. Mitchell 37
38. I was impressed by your background and thankful for your invitation to
connect as I'm always looking for ways to develop new business
relationships. If I can be of assistance to you or if you want to discuss how
we might be able to work together please contact me.
I publish a free on line business newsletter with over 200,000 global
readers for entrepreneurs if you're interested?
To subscribe, send a message with the subject left blank to
bootstrappingjrm-on@mail-list.com
jerry@jerryRmitchellandassoc.com
001-630-305-0005 I
http://www.linkedin.com/in/jerryrmitchell
Blog http:// http jerrymitchellblog.com
3/25/2014 Jerry R. Mitchell 38
39. 3/25/2014 Jerry R. Mitchell 39
From: JOHN DRAMANI MAHAMA
Sent: Tuesday, January 28, 2014 5:19 PM
To: jerry@jerryRmitchellandassoc.com
Subject: How are today Jerry
I read your email, and i thank you for your interest to work with me. There are
government projects available in the various sectors that i am awarding to
potential contractors, you can bid for and i will endorse you.
Send your details to my personal associate Nana Kwaku, i will inform him
about you so you can talk to him and i can have the feed back.
Best Regard
Dramani Mahama
President of Ghana
40. 3/25/2014 Jerry R. Mitchell 40
Hi Jerry,
I recently read your blog about having the right stuff to start a business.
Very nice summary! Thanks for posting it.
If you're willing, I'd like to connect with you and stay in touch. I'm
developing a platform that matches investors and fund seekers based not only
on their investment criteria, but also their shared social network
connections. As I'm sure you know, the vast majority of investments happen
when there is also a personal connection between the 2 sides. The site is
called www.angelocate.com, and I'd love to hear your thoughts about it. It's
still in beta stage, but functionally it works fine. I'm also looking for
good blog content and perhaps we can cooperate to get your content out to an
even wider audience that I'm sure can benefit from your insights. Would you
be available to speak by Skype in the next few days, even briefly?
Thanks in advance, and all the best,
Ian Kaplan
Israel
41. Tools you will need to accomplish similar results!
A blog.
A newsletter
A Google+ account.
A You Tube account.
A LinkedIn account.
Be a member of LinkedIn groups
Great content.
Your own Video content.
Commitment.
Great follow-up.
Patience.
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42. Before you jump on social media for your business, or even if you're
currently using it but unsure of whether you're getting the most out of it,
you have to sit down and ask yourself what the best social media platform
isfor your business. Each social media platform has its own unique benefits,
so it's important to understand the difference between the platforms and
how each one will enhance your marketing efforts.
3/25/2014 Jerry R. Mitchell 42
43. Step number one:
Start by building a blog and post to it frequently. Unlike most websites that
are static in nature blogs are constantly changing so they are dynamic.
Place good content here that explains your business. Make sure your using
the right keywords so you get higher rankings that your competitors. Add
video as search engines love video. Always have the content of the video
written below the video.
Learn about Google+ , Google Hang Outs and You Tube as here is where
your Blog postings can be forward to get you discovered.
Always remember content is KING.
3/25/2014 Jerry R. Mitchell 43
44. Step number two:
Have a LinkedIn account. Invite your friends to join you on LinkedIn. Always
thank them for accepting your invitation. Accept when your friends invite
you and once again thank them for their invitation. Every day select five
linked friends to send an email to asking them how you can help them.
Then join several LinkedIn groups. Post in discussions information that
members will find valuable. Contribute to the group by commenting on
other member's posts. Start a discussion by asking a question. Always
respond to members who comment on your discussion,
Never post sales offers on discussions. Post these on promotions.
3/25/2014 Jerry R. Mitchell 44
45. Step number three:
Start a newsletter. Write about your company and its products/services. As
each person subscribes send a thank you email. Post this on your blog.
Always ask others to write for your news letter. Always provide a link to
their site and ask them to do the same. Links will also get you ranked higher
by search engines.
3/25/2014 Jerry R. Mitchell 45
46. Here is a test all of you can take or if you're a business consultant have
your clients take:
463/25/2014 Jerry R. Mitchell
47. 1.Gather all your marketing content, print and electronic (make
printouts) and place them on a conference table. Include brochures,
newsletters, blog posts, reseller information, etc.
2.Ask yourself,
"Is my content more about my customers' pain points or more about
my company and how great my products or services are?“
3.Ask yourself ,
Will people share and spread this information in social media?
Will they talk to their colleagues about it?
Will they search for it?
Will they become so engaged in it that they will follow you?"
473/25/2014 Jerry R. Mitchell
48. My goal in this presentation was to provide you with a broad base of
knowledge on ways to use the latest tools and help to demystify the wild
frontier of on line business marketing. In future presentations , I look forward
to providing you with additional information on the subject.
If you are going to gain one takeaway from this presentation , it should be that
if you are going to dive into on line marketing on your own, understand that
you are going to spend a lot of time focusing on creating and managing in a lot
of different spaces.
Ultimately, on line business marketing will allow you to dominate your
market online and gain a bigger percentage of market share from your
competitors.
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