2. I
am
a
communications
strategist
and
writer.
I
have
13
years
experience
in
strategic
communications.
I
co-‐founded
Creative
Conscience,
a
pro
bono
communications
agency,
in
2003
before
working
in
the
non-‐profit
sector.
I
created
the
digital
communications
team
at
Oxfam
Australia
and
ran
the
digital
communications
and
public
relations
practice
at
the
Australian
Conservation
Foundation.
I
have
worked
on
five
election
campaigns
with
Alex
Frankel
&
Associates
for
the
Australian
Greens
including
the
2013
Australian
Federal
election.
Alittlebitabout
JeremyPorter
-‐
13
years
experience
in
strategic
communications:
client-‐side
and
agency-‐side
-‐
Held
leadership
positions
inside
large
organizations
-‐
Contributed
to
key
campaign
victories
-‐
notably
on
environmental
issues
-‐ Based
in
New
York,
NY;
-‐ Creates
communications
strategies,
develops
narrative
and
messaging,
writes;
-‐ Collaborates
with
agencies
and
works
directly
with
clients
in
non-‐profit,
commercial,
and
political
space.
3. After
many
rounds
of
qualitative
research
across
the
country,
AF&A
and
I
developed
the
communications
strategy
with
messaging
for
all
150
House
of
Representatives
races,
and
the
state
and
territory
Senate
campaigns.
Throughout
the
campaign
I
wrote
copy,
trained
candidates
and
staff,
and
provided
counsel
on
advertising
and
campaign
strategy.
I
also
served
as
communications
adviser
to
Senator-‐Elect,
Janet
Rice.
Despite
a
swing
to
the
right,
The
Greens
held
all
its
seats
and
won
an
additional
Senate
seat.
The
other
party
on
the
left,
the
Australian
Labor
Party,
lost
six
Senate
seats,
17
House
of
Representatives
seats,
and
ultimately,
government.
2013FederalElection
communications
strategyandcounsel
The
Greens
had
the
clearest
and
most
coherent
message
in
its
history.
The
press
and
voting
public
picked
up
The
Greens
narrative
beyond
its
traditional
environmental
platform.In
2013
the
Australian
Greens
were
facing
numerous
challenges.
Among
them:
-‐ there
was
a
mood
for
change
amongst
voters;
-‐ the
party
was
not
well-‐known
beyond
its
environmental
platform;
-‐ they
were
defending
two
vulnerable
Senate
seats
and
a
House
of
Reps
seat.
I
was
hired
by
Alex
Frankel
&
Associates
(AF&A)
to
help
design,
conduct,
and
analyze
the
qualitative
research
and
develop
the
communications
strategy.
“
When
I
want
a
trusted
pair
of
hands
to
work
with
me
on
a
key
campaign
I
call
Jeremy
Porter.
I
do
it
often.
He
knows
how
to
stay
the
course
and
develop
a
narrative
that
cuts
through.
When
others
are
tempted
to
drift
off
message,
Jeremy
is
able
to
bring
people
in,
remind
them
of
the
strategy
and
provide
counsel
to
help
people
perform
in
their
role.
“
-‐-‐
Alex
Frankel,
Principal
Alex
Frankel
&
Associates
Political
campaign
Research,
strategy,
messaging
4. “
”-- Janet Rice
Senator-Elect, Victoria
Jeremy
Porter
worked
with
me
as
part
of
my
successful
campaign
for
election
to
the
Australian
Senate
in
September
2013.
Jeremy
had
two
roles
in
my
campaign.
As
part
of
his
work
with
Alex
Frankel
and
Associates,
Jeremy
was
central
to
the
research,
strategy,
narrative
and
messaging
of
the
overall
election
campaign
for
the
Australian
Greens.
I
was
very
pleased
with
the
quality
of
this
work
–
I
believe
it
was
the
highest
quality
communications
work
that
has
been
done
for
Greens
election
campaigns.
I
found
Alex
and
Jeremy
to
be
personable,
engaging
and
accessible
in
their
work
with
the
party.
Jeremy
was
also
part
of
my
personal
communications
team.
In
particular
he
worked
on
a
number
of
key
speeches
for
and
with
me;
including
the
speech
that
I
presented
at
my
campaign
launch,
other
speeches
for
major
campaign
events
and
my
speech
for
election
night.
Writing
speeches
for
someone
else
is
a
tricky
thing.
I
found
Jeremy
to
be
very
adept
at
both
undertaking
thorough
research
and
then
crafting
a
speech
in
my
voice.
To
do
the
latter
requires
excellent
consultation
and
collaborative
skills,
and
a
humbleness
as
well.
Jeremy
has
the
skills
required
to
walk
this
challenging
line.
I
thoroughly
recommend
Jeremy
to
any
potential
employer
seeking
a
highly
talented
communications
professional
with
broad
experience
working
across
political
and
community
campaigns.
5. Oxfam
Australia
did
some
amazing
work
across
29
countries
but
its
digital
presence
wasn’t
up
to
scratch.
I
built
a
multi-‐disciplinary
team
of
nine
people
and
drove
the
overhaul
of
Oxfam’s
digital
presence.
We
created
the
organization’s
first
content
strategy,
first
social
media
strategy,
and
email
marketing
strategy.
We
overhauled
the
organization’
s
three
largest
websites.
The
relaunch
of
the
website
included
the
most
advanced
letter
writing
tool
In
Australia.
Supporters
were
able
to
email
or
fax
every
elected
member
at
state
and
federal
level
and
major
CEOs.
It
became
a
core
part
of
Oxfam’s
campaigning
and
advocacy
platform.
Revampingthe
digitalpresenceofa
leadinginternational
non-profit
My
team
moved
the
organization
from
sub-‐
standard
digital
communications
to
setting
sector
standards.
This
led
to
me
overseeing
the
initial
development
of
the
Oxfam
International
Digital
Communications
Strategy.
Key
results
35%
increase
in
average
donation
amount
after
website
relaunched
14%
increase
in
visits
and
a
22.5%
increase
in
page
views
100,000+
subscribers
opted
in
to
email
communications
Poverty
and
international
justice
Digital
strategy,
project
management
6. The
Public
Interest
Law
Clearing
House
(or
PILCH)
isn’t
the
best
name
for
an
organization
improving
the
lives
of
thousands
of
the
least
fortunate.
As
the
communications
lead
for
the
organization
it
was
clear
we
needed
something
simpler.
Rebrandinga
humanrightsand
justiceorganization
I
oversaw
the
rebrand
project
including
research
and
development
of
the
brand
strategy.
The
strategy
addressed
values,
target
audience,
brand
essence,
and
messaging.
The
rebranded
organization
launched
in
2013
as
Justice
Connect.
Justice,
human
rights
Branding
7. Asmallcommunity
fightinganuclear
wastedump
“Hewon’tlistentousbut
heanswerstoyou”
I
was
the
communications
lead
on
the
campaign
tasked
with
raising
awareness
of
an
under
reported
issue.
We
worked
with
an
advertising
agency
to
create
the
full
page
newspaper
ad
and
had
a
billboard
erected
in
the
electorate
of
the
Resources
Minister.
We
issued
a
media
alert
for
a
press
conference
and
photo
op
when
the
Minister
again
refused
to
meet
the
traditional
owners.
We
secured
stories
on
national
television,
online,
and
print.
The
legislation
was
delayed
despite
bi-‐
partisan
support.
After
many
years
it
eventually
passed,
but
it
is
now
the
subject
of
legal
action.
The
dump
hasn’t
been
built.
When
the
Australian
Labor
Party
won
government
in
2007
they
promised
they
would
take
a
new
approach
to
radioactive
waste
management:
international
best
practice
with
full
community
consultation
and
consent.
Two
years
later
its
“new”
approach
looked
the
same
as
the
previous
government.
They
announced
that
they
would
build
a
radioactive
waste
dump
on
Aboriginal
land.
The
government
refused
to
meet
the
the
traditional
owners
despite
our
many
attempts
to
secure
a
meeting.
Environment
&
Indigenous
rights
Strategy,
public
relations,
copywriting
8. Workingwithunions
tocutpollutionand
createjobs
When
the
Labor
government
wavered
on
its
commitment
to
cutting
pollution
and
stopping
dangerous
global
warming,
an
unlikely
alliance
emerged
between
the
Australian
Conservation
Foundation
and
the
Australian
Council
of
Trade
Unions.
We
commissioned
independent
research
to
counter
the
dominant
jobs
vs.
environment
frame.
The
research
showed
3.7
million
jobs
would
be
created
by
switching
to
a
clean
energy
economy.
All
but
one
region
in
Australia
would
see
job
growth.
We
pitched
media
outlets
with
specific
job
growth
numbers
for
their
region.
We
saw
hundreds
of
media
hits
in
24
hours
across
the
country:
local
and
national.
Global
warming,
jobs,
environment
Strategy,
public
relations,
digital
We
coupled
the
press
strategy
with
a
digital
strategy
to
add
pressure
on
the
major
political
parties.
We
designed
a
clean
energy
map
showing
how
many
jobs
would
be
created,
where,
and
in
which
industries.
There
was
a
call
to
action
for
supporters
of
the
Australian
Conservation
Foundation
and
ACTU
to
email
their
local
MP
asking
for
action.
Three
months
later,
the
Labor
government
was
re-‐elected
by
a
whisker
after
hundreds
of
thousands
of
votes
flowed
to
the
Australian
Greens.
This
was
principally
because
Labor
had
walked
away
from
cap
and
trade.
One
year
later,
cap
and
trade
became
law.
9. In
2003
I
co-‐founded
a
small
pro
bono
agency
of
six
staff
working
with
small
community
organizations
across
the
globe.
We
redirected
our
skills
and
resources
to
where
it
was
needed,
whether
it
was
for
orphaned
youth
in
Nepal,
or
street
workers
and
the
homeless
in
Vancouver.
We
built
created
brand
identities,
built
websites,
produced
animations,
took
photos
and
made
short
films.
Co-foundinga
probonoagencyfor
smallorganizations
Poverty,
homelessness,
education
Branding,
design,
photography,
writing
10. “
Jeremy
crafted
a
strategy
for
bringing
all
major
political
parties
together
to
sign
up
to
a
cross-‐party
pledge
to
return
water
to
the
river
system
in
one
of
the
most
influential
states
involved
in
the
debate.
The
result
of
the
strategy
was
that
every
politician
from
the
major
political
parties
signed
up
to
the
pledge
and
supported
the
largest
return
of
water
to
the
environment
that
has
occurred
anywhere
on
Earth.
”
-‐-‐
Dr.
Paul
Sinclair,
Director
of
Environmental
Campaigns
Australian
Conservation
Foundation
I
commissioned
full-‐page
ad
to
run
in
the
local
paper
naming
the
MPs
and
Senators
holding
out
(above
left).
Working
with
the
media
buyer
I
booked
the
ad
space.
We
contacted
key
MPs
showing
them
the
ad
that
would
run
in
the
paper
if
they
didn’t
sign
the
pledge.
24
hours
later
every
MP
and
Senator
had
signed
on.
A
revised
version
of
the
ad
(above
right)
ran
the
next
day
coupled
with
an
exclusive
story
we
had
pitched
to
the
newspaper.
It
marked
a
turning
point
in
the
campaign.
For
the
first
time
there
was
bi-‐partisan
support
and
water
was
returned
to
the
river
in
2012
—
the
biggest
return
of
water
anywhere
in
the
world.
Drought,thefood
bowl,andthe
irrigationlobby
Australia’s
food
bowl
was
running
dry.
Years
of
too
much
irrigation,
poor
land
use,
and
global
warming
had
taken
its
toll.
The
river
no
longer
ran
to
the
sea.
The
irrigation
lobby
was
well
organized
and
had
plenty
of
money.
Representatives
of
South
Australia
promised
water
reform
to
constituents
but
did
nothing.
We
had
to
shine
a
light
on
this
inconsistency.
We
had
to
show
community
support
for
the
return
of
water
to
the
river.
I
commissioned
a
poll
—
we
found
86
percent
support.
We
asked
all
MPs
and
Senators
to
pledge
support
for
water
reform.
Half
refused.
Environment
Strategy,
polling,
advertising
11. Deliveringearned
mediaunderpressure
The
community
consultation
process
for
river
reform
was
nothing
short
of
disastrous.
Everywhere
the
head
of
the
Basin
Authority
went,
he
faced
protests.
The
protests
were
well
organized
by
the
irrigation
lobby
and
received
media
coverage
day
after
day.
Copies
of
the
draft
report
were
burned
in
the
hundreds.
We
were
losing
the
debate.
The
CEO
of
the
Australian
Conservation
Foundation
told
us
he
wanted
positive
television
media
by
the
end
of
week.
The
communications
team
met
on
Monday
afternoon
to
discuss
how
we
would
do
this.
With
no
other
news
hook
I
decided
we
had
to
create
a
media
stunt.
We
agreed
to
stage
it
three
days
later
to
coincide
with
the
Melbourne
community
meeting.
The
stunt
was
a
peaceful,
visual
protest
on
outside
the
State
parliament.
I
owned
the
project
from
start
to
finish.
I
managed
the
project
team,
sourced
the
materials
required,
wrote
the
media
alert,
and
liaised
with
press
at
the
event.
We
secured
positive
stories
that
night
across
multiple
TV
networks.
This
was
a
circuit
breaker
in
the
media
coverage.
Environment
Public
relations,
project
management
12. Work History
Jeremy
Porter
Communications
(2011
—
present)
Works
with
clients
and
agencies.
Develops
communications
strategy,
creates
messaging
and
narratives,
and
follows
through
to
implementation.
Clients
include
political
candidates
and
parties,
campaigning
organizations,
unions,
and
businesses.
Has
generated
significant
earned
media
gaining
new
attention
to
issues
and
advancing
campaign
goals.
Worked
with
BerlinRosen
Public
Affairs
on
high-‐profile
labor
campaigns
to
improve
conditions
for
workers
and
raise
the
minimum
wage.
Justice
Connect
—
Communications
Manager
(2011
—
2012)
Head
of
communications
for
advocacy
organization
working
on
housing,
homelessness,
and
human
rights.
Trained
staff
and
raised
the
profile
of
the
organization
in
the
press.
Oversaw
organizational
rebranding
and
fostered
a
new
culture
of
telling
client
stories
through
interviews
and
imagery.
Created
the
organization’s
first
communications
strategy.Raised
profile
of
the
CEO
through
TV
interviews,
radio
interviews,
and
print
coverage.
Australian
Conservation
Foundation
—
Communications
Manager
(2010
—
2011)
Led
a
team
of
four
advisors
in
the
public
relations
and
digital
communications
practice.
Developed
communications
strategies
and
messaging
on
key
environmental
campaigns.
Worked
across
all
campaign
areas:
global
warming,
rivers,
oceans,
forests,
cities,
uranium
mining,
and
nuclear
waste.
Wrote
op-‐eds,
press
releases,
briefing
documents,
advertising
copy
and
scripts,
and
email
campaigns.
Contributed
to
key
environmental
victories
on
global
warming,
Indigenous
consent
and
nuclear
waste,
marine
reserves,
and
river
restoration.
Oxfam
Australia
—
Digital
Communications
Manager
(2007
—
2009)
Built
a
full
service,
multi-‐disciplinary
team
of
nine
people
over
three
years
who
transitioned
the
organization
from
sub-‐standard
digital
communications
to
setting
new
sector
standards.
Conceived
and
implemented
the
complete
overhaul
of
Oxfam’s
online
communication
including
website,
email,
and
social
media.
Other
roles
(2001
—
2007)
Jeremy
Porter
Communications
—
Design
and
Communications
Consultant
Creative
Conscience
—
Co-‐founder
Global
Volunteer
Network
—
Digital
Communications
Coordinator
Jericho
Communications
—
Designer
Jeremy’s
workhistory
andeducation
Education
Bachelor
of
Arts,
History
(2004)
Victoria
University
of
Wellington
