Will TV Conquer The Internet - or vice versa?

Jeroen Verkroost One day MBA – September 6 th ‘07

Introduction: You cannot covet what you do not see...

Program guide: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Today… ,[object Object],[object Object],[object Object],[object Object]

A brief online broadcast history ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Today’s TV – terrible? ,[object Object],[object Object],[object Object]

TV trends: ,[object Object],[object Object],[object Object],[object Object],[object Object]

Digital distribution – the next step ,[object Object],[object Object],[object Object],[object Object]

Digital TV channels ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Non-linear TV ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How smart can your TV get? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

HDTV – breakthrough? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

MSN Respondents' Media Consumption Source: June 2005 Millward Brown Ad Accountability Study PC and TV - a different a udience The online video audience hardly overlaps the traditional broadcasters’ audience

Case: Live Earth – MSN vs. BBC ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

TV – still the Primary Media Device ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Most Popular Online Video: News ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Popular Dutch online tv-portals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Popular international TV portals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Peer-to-Peer TV Software ,[object Object],[object Object],[object Object]

Not just user-generated content

Why Youtube is a success - or asking to register

"OMG ADVERTISING!!" ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Online Video Ad Types ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Rich Media and Online Video Effectiveness ,[object Object],[object Object],[object Object],% Lift Aided Brand Awareness Online Ad Awareness Message Association Brand Favorability Purchase Intent

High amount of attention; Always a premium position Ad can not be skipped Reaches hard-to-get audiences Generates addional reach in sold-out or expensive TV advertising months 1 advertiser per stream  Exclusivity! Strenghtens TV campaigns Online v ideo a d s ales

Online video ad spend ,[object Object],[object Object],[object Object],[object Object],[object Object]

iTunes - No. 1 in legal VOD ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

VOD and the movie windows ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Xbox 360: Wolf in sheep’s clothing ,[object Object],[object Object],[object Object],[object Object],[object Object]

The Xbox360 “gaming” console

Popular vod on Xbox360 - HD ,[object Object],[object Object]

Wii Crossmedia lesson: ,[object Object],[object Object],[object Object],[object Object]

Playstation3 becomes TV with PVR ,[object Object]

Playstation 3: Soon a Set Top Box ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Apple TV - YouTube powered ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Coming up: Annotated television ,[object Object],[object Object],[object Object],[object Object]

Coming up: the you channel ,[object Object],[object Object],[object Object]

Opening up the API ,[object Object],[object Object],[object Object],[object Object]

The race is on ,[object Object],[object Object],[object Object],[object Object],[object Object]

Thank you  ,[object Object],[object Object],[object Object],[object Object]

Will TV Conquer The Internet - or vice versa?

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