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JENNIFER LEZAN
Marketing Professional | Graphic Designer
Client: Sony Pictures
                                                      MEDIA KIT
Target: Audience 30-55                                                                                                                                                                                                                                                                                            Event Tickets
Software: InDesign/Photoshop
                                                                                                                                                                                                                                                                                        005
These pieces were created utilizing InDesign and                                                                                                                                                                                                                        12.23.2




                                                                                                                                                                                                                                                                                                                                          memoirs of a geisha
                                                                                                                                                                                                                                                                                                   isha
Photoshop for the release of the film Memoirs of a
Geisha. Collateral pieces created were a poster,
                                                                                                                                                                                                                                                                                      re
                                                                                                                                                                                                                                                                               theat
tickets and program for the Hollywood Premier.                                                                                                                                                                                                                          kodak ywood blvd.




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                                                                                                                                                                                                                                                                            ll o               8
                                                                                                                                                                                                                                                                         6801 h         A 9002
                                                                                                                                                                                                                                                                                 ood, C
Each incorporated a Japanese theme and a coor-                                                                                                                                                                                                                           Hollyw




                                                                                                                                                                                                                                                                                                       of a g
dinating color story.




                                                                                                                                                                                                                                                                                                                 irs
                                                                                                                                                                                                                                                                            admit




                                                                                                                                                                                                                                                                                                             memo
                                                     Event Poster
                                                                                                         Event Program
                                                                                                                                                                                                                                                                                 e
                                                                                                                                                                                                                                                                               on0




                                                                                                         MEMOIRS OF A GEISHA
                                                                                                                                                                     PROGRAM GUIDE                                                                                                  $15
                                                         MEMOIRS
                                                         OF A

                                                         GEISHA
                                                         world premier
                                                         December 23, 2005

                                                                                                                               Itinerary                                                                                                                          oragami how to
                                                                                                                                                                                                                  1
                                                                                                                               5:00- Horduerves and open bar reception.                                                                                           the swan

                                                                                                                               5:30- Dinner reception.

                                                                                                                               6:30- Director presentation.
                                                                                                                                                                                                                                                                                                                       Your oragami piece
                                                                                                                                                                                                                                                                   1.             Make a kite base. Fold     5.        should look like this.
                                                                                                                               7:00- Movie premier.                                                                                                                               then unfold.                         Review where the
                                                                                                                                                                                                                                                                                                                       dashed line is.




                                                                                                                                                                                                                                                                   2.             Finishing the kite base.
                                                                                                                                                                                                                                                                                                             6.
                                                                                                                                                                                                                                                                                                                       Fold the bottom point
                                                                                                                                                                                                                                                                                  Fold lower edges to-                 up towards the upper
                                                                                                                                                                                                                                                                                  wards center crease.                 point.
                                                                                                                               oragami history
                                                                                                                               Collections of Jottings
                                                                                                                               on the History of Origami: Part One                                                                                                 3.             Now flip your paper         7.        Flip tip down and fold
                                                                                                                               by David Lister                                                                                                                                    over.                                the swan in half along
                                                                                                                                   The great divide between the old paperfolding and the new came around 1950, when the work of Akira Yoshizawa came to be
                                                                                                                               known. Yoshizawa’s work appeared first in Japan with the publication of his series of astrological figures in the picture magazine
                                                                                                                                                                                                                                                                                                                       dotted line.
                                                                                                                               “Asahi Graf” in the issue for January, 1952. His work then appeared in the West remarkably soon afterwards, with the exhibition
                                                                                                                               of the work of Yoshizawa at the Stadtlich Museum in Amsterdam in November 1955. It was Yoshizawa who created the idea of
                                                                                                                               CREATIVE paperfolding (Sasaku Origami) and he invented a whole range of new designs which owed nothing to the origami
                                                                                                                               of the past. In particular, he explored the potentialities of the Bird Base and rediscovered the “Sideways Turn” previously used
                                                                                                                               in Japan only in the traditional Crow. With this technique, he folded a whole menagerie of animals and birds. Still, however,
                                                                                                                               Yoshizawa had to create his four-legged animals using two squares of paper. It was not until the development of “Blintzed” Bases
                                                                                                                               in the mid 1950s by other folders and particularly by the American, George Rhoades, that it became possible to fold animals with    4.             Fold your outer edges      8.        Pull up the neck.
                                                                                                                               four legs and a head and a tail without cutting the paper. Before that only very primitive animals with four legs were possible,                   inwards towards the                  Squeeze the paper at
                                                                                                                               including the famous traditional pig. Yoshizawa himself related how he had folded many three-legged quadrupeds, but he had
                                                                                                                                                                                                                                                                                  center crease.                       the base of its neck to
                                                                                                                               destroyed them all!
                                                                                                                                                                                                                                                                                                                       crease.
                                                                                                                               2                                                                                                                                                                                                                    3




                                                                                  kodak theatre
                                                      For tickets: 323.308.6382   6801 hollywood blvd.
                                                                                  Hollywood, ca 90028
EDITORIAL                       Spread 1
                                                                                               VIEW                                                                                                                                       VIEW                          was Louis the XV who
                                                                                                                                                                                                                                                                        reigned from the years
                                                                                                                                                                                                                                                                                                    debt was not felt as much
                                                                                                                                                                                                                                                                                                    in the aristocratic court
                                                                                                                                                                                                                                                                                                                                 of the skirt creating a
                                                                                                                                                                                                                                                                                                                                 very wide silhouette. This

Client: CondeNaste and Tiara Mag Media                                                         editor: Jennifer Lezan                                                                               The Fashion
                                                                                                                                                                                                                                                                        of 1715-1774. He was an
                                                                                                                                                                                                                                                                        incredible lazy ruler who
                                                                                                                                                                                                                                                                                                    as it was felt among the
                                                                                                                                                                                                                                                                                                    commoners. The lifestyles
                                                                                                                                                                                                                                                                                                                                 style was more popular
                                                                                                                                                                                                                                                                                                                                 among the lifestyles of


Target: Audience 30-5l & 12-25                                                                  FASHION                                                                                              Evolution                            The Fashion                   was so much involved
                                                                                                                                                                                                                                                                        in himself that he found
                                                                                                                                                                                                                                                                                                    of the rich contrasted
                                                                                                                                                                                                                                                                                                    horrendously compared
                                                                                                                                                                                                                                                                                                                                 the rich, rather than that
                                                                                                                                                                                                                                                                                                                                 of the common people
                                                                                                                                                                                                     Jennifer Lezan investigates
                                                                                                                                                                                                                                           Evolution                    it hard to concentrate on   to the lifestyles of the     of France. This style was

Software: InDesign/Photoshop/Illustrator                                                               throughout       the                                                                                                                                             the affairs of his state.   common people. Although      most popularized by the
                                                                                                                                                                                                   fashion’s tulmutuous historical
                                                                                               ages has evolved in many                                                                                      moments                                                    His attention was also      France was going through     infamous Queen Marie
                                                                                               ways and often times                                                                                                                       in a state of economic        incredibly focused on       horrible economic issues,    Antoinette. It was during
                                                                                               during that evolutionary                                                                                                                   depression that slump is                                                                 the reign of King Louis
                                                                                                                                                                                                    on the things the regular
                                                                                               adventure it has repeated                                                                                                                  directly seen in the bland                                                                XVI, the grandson of
                                                                                                                                                                                                    population can and can not
                                                                                                                                                                                                                                          and simple clothing that
These pieces were created utilizing InDesign and                                               itself as most things in
                                                                                               history do. There is a
                                                                                                                                                                                                    wear as well as wanting to
                                                                                                                                                                                                    copy the fashions of those
                                                                                                                                                                                                                                          people will tend to wear.
                                                                                                                                                                                                                                          These ideas of history
                                                                                                                                                                                                                                                                                                                                    King Louis XV, that
                                                                                                                                                                                                                                                                                                                                    Marie Antoinette was
                                                                                               saying that history repeats                                                                          of the government and                                                                                                           brought to France. King
Photoshop for the April Edition of Vogue Maga-                                                 itself which is relevant to
                                                                                               fashion, but in reality it
                                                                                                                                                                                                    upper class (Tortura 4).
                                                                                                                                                                                                    Another political theme
                                                                                                                                                                                                                                          affecting fashion and
                                                                                                                                                                                                                                          evolving it into what
                                                                                                                                                                                                                                                                                                                                    Louis XVI was a, “well
                                                                                                                                                                                                                                                                                                                                    meaning and pious king
                                                                                                                                                                                                                                          people see today bring
zine. A piece written for my senior thesis was pulled                                          would be smarter to say that
                                                                                               fashion reinvents itself,
                                                                                                                                                                                                    that truly had an influence
                                                                                                                                                                                                    on the fashions of these
                                                                                                                                                                                                                                          an incredible insight
                                                                                                                                                                                                                                          into modern culture and
                                                                                                                                                                                                                                                                                                                                    [ . . . ] but he was unfit for
                                                                                                                                                                                                                                                                                                                                    the heavy task (of ruling
                                                                                               rather than repeats itself.                                                                          centuries is political                                                                                                          France) that confronted
into a fashion related layout. The art direction was                                           Often, this reinvention is
                                                                                               triggered by a change of
                                                                                                                                                                                                    conflict. This political
                                                                                                                                                                                                    conflict is and often was
                                                                                                                                                                                                                                          modern
                                                                                                                                                                                                                                          History
                                                                                                                                                                                                                                                       intelligence.
                                                                                                                                                                                                                                                             directly
                                                                                                                                                                                                                                                                                                                                    him,” (Tortora 226).
                                                                                                                                                                                                                                          correlates to the fashions                                                                      King Louis XVI
classically similiar to that of Vogue Magazine. All                                            the times. Fashion evolves
                                                                                               according to the historical     is almost synonymous                evolution of fashion
                                                                                                                                                                                                    the cause of warfare.
                                                                                                                                                                                                    Conflict can affect fashions
                                                                                                                                                                                                                                          people wear and to how
                                                                                                                                                                                                                                          those fashions change
                                                                                                                                                                                                                                                                                                                                   married the Austrian
                                                                                                                                                                                                                                                                                                                                   Princess           Marie
                                                                                               events that people witness      with arbitrary, short-term          throughout history it is best    due to the fact that during
images were touched up in Photoshop and effect                                                 throughout history.
                                                                                                       Fashion has a
                                                                                                                               changes, long-term
                                                                                                                               trends can be discerned
                                                                                                                                                                   to review two centuries
                                                                                                                                                                   that truly affected the
                                                                                                                                                                                                    these times of hardship it
                                                                                                                                                                                                    is often difficult to obtain
                                                                                                                                                                                                                                          and it is safe to say that
                                                                                                                                                                                                                                          this evolution of fashion
                                                                                                                                                                                                                                                                                                                                   Antoinette and it was she
                                                                                                                                                                                                                                                                                                                                   that paved the fashions
                                                                                                                                                                                                                                          became most prominent                                                                    of the aristocracy during
vectors created in Illustrator-. I have also incorpo-                                          direct correlation with the
                                                                                               major historical events that
                                                                                                                               which are indications of
                                                                                                                               cultural conditions. One-
                                                                                                                                                                   clothing and people that
                                                                                                                                                                   lived during that time.
                                                                                                                                                                                                    the materials required for
                                                                                                                                                                                                    clothing and production.
                                                                                                                                                                                                                                          during the 18th century
                                                                                                                                                                                                                                          in historical France.
                                                                                                                                                                                                                                                                                                                                   the 18th century. She
                                                                                                                                                                                                                                                                                                                                   is most famous for her
                                                                                               occur around it. People         to-one r e l a t i o n s h i p s    These time periods were          There is also the idea that
rated a layout created on a freelance basis for                                                react to major events such
                                                                                               as war and government
                                                                                                                               between cultural traits
                                                                                                                               and fashion attributes are
                                                                                                                                                                   the 18th and 19th centuries.
                                                                                                                                                                   Throughout both of these
                                                                                                                                                                                                    new materials are often
                                                                                                                                                                                                    developed during wartime
                                                                                                                                                                                                                                                  The 18th century
                                                                                                                                                                                                                                          dates back to the years
                                                                                                                                                                                                                                                                                                                                   line of “Let them eat
                                                                                                                                                                                                                                                                                                                                   cake,” in response to the
                                                                                                                                                                                                                                                                                                                                   complaints of the poor
Tiara Magazine.                                                                                hiatus by changing their
                                                                                               clothing drastically or by
                                                                                               slightly deviating from the
                                                                                                                               unlikely to be found, but
                                                                                                                               the necessarily loose
                                                                                                                               connection also has its
                                                                                                                                                                   centuries there were
                                                                                                                                                                   certain historical events
                                                                                                                                                                   that directly affected
                                                                                                                                                                                                    which can affect fashion as
                                                                                                                                                                                                    well. New innovations can
                                                                                                                                                                                                                                          1700      through
                                                                                                                                                                                                                                          1790’s. It was during
                                                                                                                                                                                                                                                                 the                                                               people as France went
                                                                                                                                                                                                                                                                                                                                   Bankrupt. This quote
                                                                                                                                                                                                    evolve the fabrics seen in            this time that the fashion
                                                                                               fashion of the time. These      advantages: the indicator           the fashions of the time.                                                                                                                                       really emphasizes the
                                                                                                                                                                                                    fashion and expand on the             capital of the world,
                                                                                               changes directly affect the     may be complex                      Throughout the fashions                                                                                                                                         fact that the king and
                                                                                                                                                                                                    alternatives used during              France, underwent some
                                                                                               fashions that we see today.     and the cultural pattern            of the decades there                                                                                                                                            queen were truly blind
                                                                                                                                                                                                    that time.                            tumultuous       changes.
                                                                                               The fashions of the past        has indicated similarly             always seems to be a                                                                                                                                            to the issues that were
                                                                                                                                                                                                                                          During this century                                                                      going on around them.
                                                                                               evolved into the fashions       difficult to isolate, but the        theme that correlates                    There are also
                                                                                                                                                                                                                                          France went through                                                                      While the common
                                                                                               that people wear today.         whole indication          may       with the idea of politics.       events     that      concern
                                                                                                                                                                                                                                          a slew of incompetent  the many women that                the country still was a       French people lived in
                                                                                               These fashions evolved          lead to a relatively deep           Politics basically means         economics which affect
                                                                                                                                                                                                                                          and incapable rulers   he swooned, especially             fashion and cultural icon    horrible conditions with
                                                                                               because of both historical      level that cannot be readily        having to do with the            the fashions that people
                                                                                                                                                                                                                                          who put France through his most famous lover,             that   dominated     over    no money, royalty lived
                                                                                               events as well as to meet       expressed. Long-term                government. Governments          wear as well. When one
                                                                                                                                                                                                                                          economical and political
                                                                                                                                                                                                                                                                 Madame Pompadour. Due              Western Europe.              as the rich and famous do
                                                                                               the needs of the ever           trends in clothing are not          and political heads truly        looks back at times of
                                                                                                                                                                                                                                          chaos.                 to his lack of interest in                                      today. One would think
                                                                                               changing future time. In        “fashions” in the sense of          have an incredible impact        economic         abundance                                                                             The predominant
                                                                                                                                                                                                                                                                 his country he engaged                                          that perhaps this was their
                                                                                               his book, (The Psychology       fads, but expressions of            on the lives of the people       people are often in fashions                 The   first   of in many costly wars that           style of that time was
                                                                                               of Fashion), Michael R.         historical        trends”.          who are influenced by             that are Avante Garde and             the Louis rulers who he lost and that added to            called Rococo which          way of escaping their fears
                                                                                               Solomon states that:                    When it comes               them. These influences            outrageous, but when                  started to put France the country’s ever rising           slenderized the waist and    of the impending doom of
                                                                                                       “Although fashion       to reviewing the major              range from restrictions          you review times that are             into a downward spiral debt (Tortora 226). This           added volume to the hips     the oncoming revolution.
                                                                                                                                                                                                                                                                                                                                                       132
                  Cover Layout                                                                 WWW.VOGUE.COM                                                                                          VOGUE APRIL 2008   131              WWW.VOGUE.COM                                                                            VOGUE APRIL 2008


                                                                                             Spread 2


                  VOGUE
                                                                                                                                                                                                                                             As one can see turmoil, wars and political        which spans from the years   million immigrants came
                                  dy
                                   Bo




                                                                                                                                                                                                                                     because of economic    conflict. Each of these             1800-1900 went through       to the United State Between

                                                                                               VIEW
                          Pe CK
                                ct




                                                                                                                                                                                                                                     turmoil the regular citizens
                                                                                                                                                                                                                                                            themes affected the styles         four    main    historical   1865 and 1930, bringing a
                            rfe
                       g /TU




                                                                                                                                                                                                                                     lived quite differently than
                                                                                                                                                                                                                                                            that the French wore at the        costume periods: The         unique cultural heritage
                    nin NIP




                                                                                                                                                                                                                                     that of the French royalty.
                                                                                                                                                                                                                                                            time. The upper class and          Directoire/Empire Period,    and making possible the
                        A




                                                                                                                                                                                                                                     They were much poorer  lower class were affected          The Romantic Period,         great westward expansion”
                                                                                               The Fashion
                   sig




                                                                                                                                                                                                                                     and, in turn, wore clothing
                                                                                                                                                                                                                                                            in the same ways, but              The Crinoline Period         (Tortora 254).
                  De




                                                                                                                                                                                                                                     that was simpler. They their clothing was quite           and The Bustle period

                                                                                       APR      Evolution                                                                                                                            worked for a living and
                                                                                                                                                                                                                                     their clothing reflected
                                                                                                                                                                                                                                                            different. The rich used
                                                                                                                                                                                                                                                            extravagance to escape
                                                                                                                                                                                                                                                                                               (Batterberry). Each of
                                                                                                                                                                                                                                                                                               these fashion periods
                                                                                                                                                                                                                                                                                                                                    The       Industrial
                                                                                                                                                                                                                                                                                                                            Revolution which began
                                                                                                                                                                                                                                     that in its practicality of
                                                                                                                                                                                                                                                            the issues, while the              had specific themes that      during the 18th century sped
                                                                                                       Marie Antoinette’s
                                                                                               life along with the
                                                                                                                                                                                                                                     long pants and buttoned
                                                                                                                                                                                                                                     shirts. The aristocracy
                                                                                                                                                                                                                                                            poor lashed out by being
                                                                                                                                                                                                                                                            different that those that            “They were much
                                                                                               life of the aristocracy                                                                                                               did nothing for a living
                                                                                                                                                                                                                                                            ruled over them. While
                                                                                               revolved around the
                                                                                               Palace Versailles. The
                                                                                                                                                                                                                                     and, in turn, was able to
                                                                                                                                                                                                                                     wear clothing that was
                                                                                                                                                                                                                                                            the 18th century marked
                                                                                                                                                                                                                                                            eventful changes in France
                                                                                                                                                                                                                                                                                                poorer and, in turn,
                                                                                                                                                                                                                                                                                                 wore clothing that
                                                                                               Palace Versailles was an                                                                                                              impractical and frivolous.
                                                                                                                                                                                                                                                            on how issues such as war
                                                                                                                               only be worn by those
                                                                                               incredibly lavish palace                                           preached                                                           Because of changes in  and economic turmoil
                                                                                                                               people who did nothing
                                                                                               where the French Royal                                             new ideas of science                                               ideas and philosophies affected clothing; it is the
                                                                                                                                                                                                                                                                                                   was simpler.”
                                                                                                                               for a living and could
                                                                                               Court spent most of their                                          and reason verses the                                              the fashions of the times
                                                                                                                                                                                                                                                            19th Century that shows
                                                                                                                               bear to be weighed down                                             The most influential
                                                                                               time. It was lush and                                              Catholic religion. These                                           changed from a Rococo  how the same issues along
                                                                                                                               by hoops and petticoats.                                            group was known as the
                                                                                               plastered in gold leafing,                                          new ideas could be seen
                                                                                                                               It was said that Marie                                              Sans-culotte. This French         style to a Neo-classical
                                                                                                                                                                                                                                                            with a few others affected         directly     affected    the up quickly during the 19th
                                                                                               had many rooms with                                                in the citizen’s wardrobe
                                                                                                                               Antoinette could spend                                              word translates to without        style.                 the fashions in America as         fashion that were seen.       century. As technologies
                                                                                               expensive furniture, many                                          which       was     simple,
                                                                                                                               the equivalent of $40,000                                           breeches. These were the                                 well as Europe in different                                      advanced, people were
                                                                                               gardens, and marble water                                          practical and easy to work                                                The themes seen ways.
                                                                                                                               a year on fashion and on                                            working class people who                                                                                                  now able to “increase the
                                                                                               fountains and baths. Marie                                         in. This could be seen as                                          throughout 18 century
                                                                                                                                                                                                                                                  th
                                                                                                                                                                                                                                                                                                        Much like the 18 production of goods at
                                                                                                                                                                                                                                                                                                                          th
                                                                                                                               average she ordered 150                                             wore long pants in place
                                                                                               Antoinette and the French                                          a neo-classical revival                                            France were economic           The 19th century           century technology was lower prices and [have] a
                                                                                                                               dresses (Tortora 227). It                                           of the shorter breeches
                                                                                               royal court lived the life of                                      in clothing. Many of the                                                                                                     making leaps and bounds. higher standard of living”

                    THE                           THE FASHION
                                                                                                                               would seem that the court                                           that the aristocracy wore.
                                                                                               extravagance at Versailles                                         citizens of France believed                                                                                                  It was during the 19th (Tortora 255). People
                                                                                                                               living in extravagance                                              They were the poorest of
                                                                                               and showed this in the                                             that these new ideas could
                                                                                                                               could pose an issue when                                            the estates general and                                                                     century that we could see were now able to live the
                                                                                               clothing that they wore                                            create a better country
                                                                                                                               the country of France was                                           were the extremist group                                                                    the Industrial Revolution life that at one time only
                                                                                               (Fashion).                                                         because of the old ways

                    FASHION                             CYCLE                                                                  falling deeper and deeper                                           who led the country to                                                                      evolve and pave the way the rich were privileged to
                                                                                                                                                                  had only dug them into a
                                                                                                       Gowns         with      into debt.                                                          revolt. The sans-culottes                                                                   for the future. During have.
                                                                                                                                                                  deep hole of despair.
                                                                                               tightly knit corsets and                                                                            believed that survival was                                                                  this century Napoleon
                                                                                                                                        The citizens of
                                                        Fashion’s Evolution                    wide skirts with panniers                                                 1789 marked the           a right of everyone and                                                                     reconstructed         France         The textile and

                    ISSUE                                 Through History
                                                                                               underneath to give an
                                                                                               unnatural wideness to
                                                                                               one’s hips were the most
                                                                                                                               France were not blind
                                                                                                                               to the spending of their
                                                                                                                               government. They often
                                                                                                                               criticized and complained
                                                                                                                                                                  beginning of The French
                                                                                                                                                                  Revolution. This was
                                                                                                                                                                  the year that France had
                                                                                                                                                                                                   not just the rich who had
                                                                                                                                                                                                   all the money to eat. They
                                                                                                                                                                                                   also believed that there
                                                                                                                                                                                                                                                                                               and once again Paris was production industries were
                                                                                                                                                                                                                                                                                               the center of fashion, growing as manufacturing
                                                                                                                                                                                                                                                                                               but America was slowly became more and more
                    THE GREATS                                                                 popular look (Fashion).
                                                                                               At one point, the skirts
                                                                                                                               about their incompetent
                                                                                                                                                                  hit rock bottom. The
                                                                                                                                                                  country had fallen into
                                                                                                                                                                                                   should be no inequality
                                                                                                                                                                                                   at all among their county.
                                                                                                                                                                                                                                                                                               catching up.                  constant. Steam and mills
                                                                                                                                                                                                                                                                                                                             started producing fabric
                                                               FROM THE                        of the royal court were so
                                                                                                                               government and the issues
                                                                                                                                                                  bankruptcy, there were           Most importantly they                                                                                In America, during at incredible rates and
                    Chanel to                                                                  wide that doors needed to
                                                                                                                               that they had with it. As
                                                                                                                               the French royal court
                                                                                                                                                                  rampant food shortages,          believed that the monarchy                                                                  the 19 century civil war new developers invented
                                                                                                                                                                                                                                                                                                      th


                                                           1800’s - 2009                       be widened in order for
                                                                                                                               lived in the frivolity of the
                                                                                                                                                                  they lost another 2 wars         and aristocracy were to be                                                                  took place and the pioneers machines that would make
                    Gaultier                                                                   the women to fit through.
                                                                                               People know these special
                                                                                                                               past, their citizens moved
                                                                                                                               forward to new ideas and
                                                                                                                                                                  and the monarchy was
                                                                                                                                                                  forced to do the calling
                                                                                                                                                                                                   eliminated. They rebelled
                                                                                                                                                                                                   in both what they wore
                                                                                                                                                                                                                                                                                               were beginning to expand the production of clothing
                                                                                                                                                                                                                                                                                               westward (Tortora). This easier everyday. Sewing
                                                                                               doors as French Doors                                              of the Estates General.          and in their actions. In                                                                    century also saw one of machines and looms led
                                                                                                                               philosophies. Writers such                                          1793 King Louis XVI and
                                                                                               today. Incredibly high                                             It was during this time                                                                                                      the greatest influxes of to the wide use of the idea
                                                                                                                               as Voltaire and Kant used                                           Marie Antoinette were
                                                                                               wigs and white makeup                                              that the common people                                                                                                       European immigrants. It of ready-to-wear clothing.
                                                                                                                               the press to preach against                                         executed by the rebel
                                                                                               were also worn to show off                                         began to rebel in their                                                                                                      was said that, “in of the
                                                                                                                               the monarchy and all of its                                         groups of the Revolution
                                                                                               their beauty (The Fashion                                          actions and their clothing                                                                                                   greatest folk movements              No longer did
                         WWW.VOGUE.COM                        VOGUE APRIL 2008   131                                           unfairness (Tortora). They                                          (The French Revolution).
                                                                                               Book). These looks could                                           (Batterberry).                                                                                                               in history, thirty-three people have to make their
                                                                                               WWW.VOGUE.COM                                                                                        VOGUE APRIL 2008   133           WWW.VOGUE.COM                                                                              VOGUE APRIL 2008    134
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Graphic Design Portfolio
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Graphic Design Portfolio
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Graphic Design Portfolio

  • 2. Client: Sony Pictures MEDIA KIT Target: Audience 30-55 Event Tickets Software: InDesign/Photoshop 005 These pieces were created utilizing InDesign and 12.23.2 memoirs of a geisha isha Photoshop for the release of the film Memoirs of a Geisha. Collateral pieces created were a poster, re theat tickets and program for the Hollywood Premier. kodak ywood blvd. e ll o 8 6801 h A 9002 ood, C Each incorporated a Japanese theme and a coor- Hollyw of a g dinating color story. irs admit memo Event Poster Event Program e on0 MEMOIRS OF A GEISHA PROGRAM GUIDE $15 MEMOIRS OF A GEISHA world premier December 23, 2005 Itinerary oragami how to 1 5:00- Horduerves and open bar reception. the swan 5:30- Dinner reception. 6:30- Director presentation. Your oragami piece 1. Make a kite base. Fold 5. should look like this. 7:00- Movie premier. then unfold. Review where the dashed line is. 2. Finishing the kite base. 6. Fold the bottom point Fold lower edges to- up towards the upper wards center crease. point. oragami history Collections of Jottings on the History of Origami: Part One 3. Now flip your paper 7. Flip tip down and fold by David Lister over. the swan in half along The great divide between the old paperfolding and the new came around 1950, when the work of Akira Yoshizawa came to be known. Yoshizawa’s work appeared first in Japan with the publication of his series of astrological figures in the picture magazine dotted line. “Asahi Graf” in the issue for January, 1952. His work then appeared in the West remarkably soon afterwards, with the exhibition of the work of Yoshizawa at the Stadtlich Museum in Amsterdam in November 1955. It was Yoshizawa who created the idea of CREATIVE paperfolding (Sasaku Origami) and he invented a whole range of new designs which owed nothing to the origami of the past. In particular, he explored the potentialities of the Bird Base and rediscovered the “Sideways Turn” previously used in Japan only in the traditional Crow. With this technique, he folded a whole menagerie of animals and birds. Still, however, Yoshizawa had to create his four-legged animals using two squares of paper. It was not until the development of “Blintzed” Bases in the mid 1950s by other folders and particularly by the American, George Rhoades, that it became possible to fold animals with 4. Fold your outer edges 8. Pull up the neck. four legs and a head and a tail without cutting the paper. Before that only very primitive animals with four legs were possible, inwards towards the Squeeze the paper at including the famous traditional pig. Yoshizawa himself related how he had folded many three-legged quadrupeds, but he had center crease. the base of its neck to destroyed them all! crease. 2 3 kodak theatre For tickets: 323.308.6382 6801 hollywood blvd. Hollywood, ca 90028
  • 3. EDITORIAL Spread 1 VIEW VIEW was Louis the XV who reigned from the years debt was not felt as much in the aristocratic court of the skirt creating a very wide silhouette. This Client: CondeNaste and Tiara Mag Media editor: Jennifer Lezan The Fashion of 1715-1774. He was an incredible lazy ruler who as it was felt among the commoners. The lifestyles style was more popular among the lifestyles of Target: Audience 30-5l & 12-25 FASHION Evolution The Fashion was so much involved in himself that he found of the rich contrasted horrendously compared the rich, rather than that of the common people Jennifer Lezan investigates Evolution it hard to concentrate on to the lifestyles of the of France. This style was Software: InDesign/Photoshop/Illustrator throughout the the affairs of his state. common people. Although most popularized by the fashion’s tulmutuous historical ages has evolved in many moments His attention was also France was going through infamous Queen Marie ways and often times in a state of economic incredibly focused on horrible economic issues, Antoinette. It was during during that evolutionary depression that slump is the reign of King Louis on the things the regular adventure it has repeated directly seen in the bland XVI, the grandson of population can and can not and simple clothing that These pieces were created utilizing InDesign and itself as most things in history do. There is a wear as well as wanting to copy the fashions of those people will tend to wear. These ideas of history King Louis XV, that Marie Antoinette was saying that history repeats of the government and brought to France. King Photoshop for the April Edition of Vogue Maga- itself which is relevant to fashion, but in reality it upper class (Tortura 4). Another political theme affecting fashion and evolving it into what Louis XVI was a, “well meaning and pious king people see today bring zine. A piece written for my senior thesis was pulled would be smarter to say that fashion reinvents itself, that truly had an influence on the fashions of these an incredible insight into modern culture and [ . . . ] but he was unfit for the heavy task (of ruling rather than repeats itself. centuries is political France) that confronted into a fashion related layout. The art direction was Often, this reinvention is triggered by a change of conflict. This political conflict is and often was modern History intelligence. directly him,” (Tortora 226). correlates to the fashions King Louis XVI classically similiar to that of Vogue Magazine. All the times. Fashion evolves according to the historical is almost synonymous evolution of fashion the cause of warfare. Conflict can affect fashions people wear and to how those fashions change married the Austrian Princess Marie events that people witness with arbitrary, short-term throughout history it is best due to the fact that during images were touched up in Photoshop and effect throughout history. Fashion has a changes, long-term trends can be discerned to review two centuries that truly affected the these times of hardship it is often difficult to obtain and it is safe to say that this evolution of fashion Antoinette and it was she that paved the fashions became most prominent of the aristocracy during vectors created in Illustrator-. I have also incorpo- direct correlation with the major historical events that which are indications of cultural conditions. One- clothing and people that lived during that time. the materials required for clothing and production. during the 18th century in historical France. the 18th century. She is most famous for her occur around it. People to-one r e l a t i o n s h i p s These time periods were There is also the idea that rated a layout created on a freelance basis for react to major events such as war and government between cultural traits and fashion attributes are the 18th and 19th centuries. Throughout both of these new materials are often developed during wartime The 18th century dates back to the years line of “Let them eat cake,” in response to the complaints of the poor Tiara Magazine. hiatus by changing their clothing drastically or by slightly deviating from the unlikely to be found, but the necessarily loose connection also has its centuries there were certain historical events that directly affected which can affect fashion as well. New innovations can 1700 through 1790’s. It was during the people as France went Bankrupt. This quote evolve the fabrics seen in this time that the fashion fashion of the time. These advantages: the indicator the fashions of the time. really emphasizes the fashion and expand on the capital of the world, changes directly affect the may be complex Throughout the fashions fact that the king and alternatives used during France, underwent some fashions that we see today. and the cultural pattern of the decades there queen were truly blind that time. tumultuous changes. The fashions of the past has indicated similarly always seems to be a to the issues that were During this century going on around them. evolved into the fashions difficult to isolate, but the theme that correlates There are also France went through While the common that people wear today. whole indication may with the idea of politics. events that concern a slew of incompetent the many women that the country still was a French people lived in These fashions evolved lead to a relatively deep Politics basically means economics which affect and incapable rulers he swooned, especially fashion and cultural icon horrible conditions with because of both historical level that cannot be readily having to do with the the fashions that people who put France through his most famous lover, that dominated over no money, royalty lived events as well as to meet expressed. Long-term government. Governments wear as well. When one economical and political Madame Pompadour. Due Western Europe. as the rich and famous do the needs of the ever trends in clothing are not and political heads truly looks back at times of chaos. to his lack of interest in today. One would think changing future time. In “fashions” in the sense of have an incredible impact economic abundance The predominant his country he engaged that perhaps this was their his book, (The Psychology fads, but expressions of on the lives of the people people are often in fashions The first of in many costly wars that style of that time was of Fashion), Michael R. historical trends”. who are influenced by that are Avante Garde and the Louis rulers who he lost and that added to called Rococo which way of escaping their fears Solomon states that: When it comes them. These influences outrageous, but when started to put France the country’s ever rising slenderized the waist and of the impending doom of “Although fashion to reviewing the major range from restrictions you review times that are into a downward spiral debt (Tortora 226). This added volume to the hips the oncoming revolution. 132 Cover Layout WWW.VOGUE.COM VOGUE APRIL 2008 131 WWW.VOGUE.COM VOGUE APRIL 2008 Spread 2 VOGUE As one can see turmoil, wars and political which spans from the years million immigrants came dy Bo because of economic conflict. Each of these 1800-1900 went through to the United State Between VIEW Pe CK ct turmoil the regular citizens themes affected the styles four main historical 1865 and 1930, bringing a rfe g /TU lived quite differently than that the French wore at the costume periods: The unique cultural heritage nin NIP that of the French royalty. time. The upper class and Directoire/Empire Period, and making possible the A They were much poorer lower class were affected The Romantic Period, great westward expansion” The Fashion sig and, in turn, wore clothing in the same ways, but The Crinoline Period (Tortora 254). De that was simpler. They their clothing was quite and The Bustle period APR Evolution worked for a living and their clothing reflected different. The rich used extravagance to escape (Batterberry). Each of these fashion periods The Industrial Revolution which began that in its practicality of the issues, while the had specific themes that during the 18th century sped Marie Antoinette’s life along with the long pants and buttoned shirts. The aristocracy poor lashed out by being different that those that “They were much life of the aristocracy did nothing for a living ruled over them. While revolved around the Palace Versailles. The and, in turn, was able to wear clothing that was the 18th century marked eventful changes in France poorer and, in turn, wore clothing that Palace Versailles was an impractical and frivolous. on how issues such as war only be worn by those incredibly lavish palace preached Because of changes in and economic turmoil people who did nothing where the French Royal new ideas of science ideas and philosophies affected clothing; it is the was simpler.” for a living and could Court spent most of their and reason verses the the fashions of the times 19th Century that shows bear to be weighed down The most influential time. It was lush and Catholic religion. These changed from a Rococo how the same issues along by hoops and petticoats. group was known as the plastered in gold leafing, new ideas could be seen It was said that Marie Sans-culotte. This French style to a Neo-classical with a few others affected directly affected the up quickly during the 19th had many rooms with in the citizen’s wardrobe Antoinette could spend word translates to without style. the fashions in America as fashion that were seen. century. As technologies expensive furniture, many which was simple, the equivalent of $40,000 breeches. These were the well as Europe in different advanced, people were gardens, and marble water practical and easy to work The themes seen ways. a year on fashion and on working class people who now able to “increase the fountains and baths. Marie in. This could be seen as throughout 18 century th Much like the 18 production of goods at th average she ordered 150 wore long pants in place Antoinette and the French a neo-classical revival France were economic The 19th century century technology was lower prices and [have] a dresses (Tortora 227). It of the shorter breeches royal court lived the life of in clothing. Many of the making leaps and bounds. higher standard of living” THE THE FASHION would seem that the court that the aristocracy wore. extravagance at Versailles citizens of France believed It was during the 19th (Tortora 255). People living in extravagance They were the poorest of and showed this in the that these new ideas could could pose an issue when the estates general and century that we could see were now able to live the clothing that they wore create a better country the country of France was were the extremist group the Industrial Revolution life that at one time only (Fashion). because of the old ways FASHION CYCLE falling deeper and deeper who led the country to evolve and pave the way the rich were privileged to had only dug them into a Gowns with into debt. revolt. The sans-culottes for the future. During have. deep hole of despair. tightly knit corsets and believed that survival was this century Napoleon The citizens of Fashion’s Evolution wide skirts with panniers 1789 marked the a right of everyone and reconstructed France The textile and ISSUE Through History underneath to give an unnatural wideness to one’s hips were the most France were not blind to the spending of their government. They often criticized and complained beginning of The French Revolution. This was the year that France had not just the rich who had all the money to eat. They also believed that there and once again Paris was production industries were the center of fashion, growing as manufacturing but America was slowly became more and more THE GREATS popular look (Fashion). At one point, the skirts about their incompetent hit rock bottom. The country had fallen into should be no inequality at all among their county. catching up. constant. Steam and mills started producing fabric FROM THE of the royal court were so government and the issues bankruptcy, there were Most importantly they In America, during at incredible rates and Chanel to wide that doors needed to that they had with it. As the French royal court rampant food shortages, believed that the monarchy the 19 century civil war new developers invented th 1800’s - 2009 be widened in order for lived in the frivolity of the they lost another 2 wars and aristocracy were to be took place and the pioneers machines that would make Gaultier the women to fit through. People know these special past, their citizens moved forward to new ideas and and the monarchy was forced to do the calling eliminated. They rebelled in both what they wore were beginning to expand the production of clothing westward (Tortora). This easier everyday. Sewing doors as French Doors of the Estates General. and in their actions. In century also saw one of machines and looms led philosophies. Writers such 1793 King Louis XVI and today. Incredibly high It was during this time the greatest influxes of to the wide use of the idea as Voltaire and Kant used Marie Antoinette were wigs and white makeup that the common people European immigrants. It of ready-to-wear clothing. the press to preach against executed by the rebel were also worn to show off began to rebel in their was said that, “in of the the monarchy and all of its groups of the Revolution their beauty (The Fashion actions and their clothing greatest folk movements No longer did WWW.VOGUE.COM VOGUE APRIL 2008 131 unfairness (Tortora). They (The French Revolution). Book). These looks could (Batterberry). in history, thirty-three people have to make their WWW.VOGUE.COM VOGUE APRIL 2008 133 WWW.VOGUE.COM VOGUE APRIL 2008 134