This document contains samples of Jennifer Lezan's graphic design work for various clients, including Sony Pictures and Conde Nast. It includes layouts she created for a film premiere for Memoirs of a Geisha, featuring a poster, tickets, and program. It also includes pages from a magazine spread she designed for Vogue about the evolution of fashion throughout history. The pieces showcase her skills with InDesign, Photoshop, and Illustrator.
2. Client: Sony Pictures
MEDIA KIT
Target: Audience 30-55 Event Tickets
Software: InDesign/Photoshop
005
These pieces were created utilizing InDesign and 12.23.2
memoirs of a geisha
isha
Photoshop for the release of the film Memoirs of a
Geisha. Collateral pieces created were a poster,
re
theat
tickets and program for the Hollywood Premier. kodak ywood blvd.
e
ll o 8
6801 h A 9002
ood, C
Each incorporated a Japanese theme and a coor- Hollyw
of a g
dinating color story.
irs
admit
memo
Event Poster
Event Program
e
on0
MEMOIRS OF A GEISHA
PROGRAM GUIDE $15
MEMOIRS
OF A
GEISHA
world premier
December 23, 2005
Itinerary oragami how to
1
5:00- Horduerves and open bar reception. the swan
5:30- Dinner reception.
6:30- Director presentation.
Your oragami piece
1. Make a kite base. Fold 5. should look like this.
7:00- Movie premier. then unfold. Review where the
dashed line is.
2. Finishing the kite base.
6.
Fold the bottom point
Fold lower edges to- up towards the upper
wards center crease. point.
oragami history
Collections of Jottings
on the History of Origami: Part One 3. Now flip your paper 7. Flip tip down and fold
by David Lister over. the swan in half along
The great divide between the old paperfolding and the new came around 1950, when the work of Akira Yoshizawa came to be
known. Yoshizawa’s work appeared first in Japan with the publication of his series of astrological figures in the picture magazine
dotted line.
“Asahi Graf” in the issue for January, 1952. His work then appeared in the West remarkably soon afterwards, with the exhibition
of the work of Yoshizawa at the Stadtlich Museum in Amsterdam in November 1955. It was Yoshizawa who created the idea of
CREATIVE paperfolding (Sasaku Origami) and he invented a whole range of new designs which owed nothing to the origami
of the past. In particular, he explored the potentialities of the Bird Base and rediscovered the “Sideways Turn” previously used
in Japan only in the traditional Crow. With this technique, he folded a whole menagerie of animals and birds. Still, however,
Yoshizawa had to create his four-legged animals using two squares of paper. It was not until the development of “Blintzed” Bases
in the mid 1950s by other folders and particularly by the American, George Rhoades, that it became possible to fold animals with 4. Fold your outer edges 8. Pull up the neck.
four legs and a head and a tail without cutting the paper. Before that only very primitive animals with four legs were possible, inwards towards the Squeeze the paper at
including the famous traditional pig. Yoshizawa himself related how he had folded many three-legged quadrupeds, but he had
center crease. the base of its neck to
destroyed them all!
crease.
2 3
kodak theatre
For tickets: 323.308.6382 6801 hollywood blvd.
Hollywood, ca 90028
3. EDITORIAL Spread 1
VIEW VIEW was Louis the XV who
reigned from the years
debt was not felt as much
in the aristocratic court
of the skirt creating a
very wide silhouette. This
Client: CondeNaste and Tiara Mag Media editor: Jennifer Lezan The Fashion
of 1715-1774. He was an
incredible lazy ruler who
as it was felt among the
commoners. The lifestyles
style was more popular
among the lifestyles of
Target: Audience 30-5l & 12-25 FASHION Evolution The Fashion was so much involved
in himself that he found
of the rich contrasted
horrendously compared
the rich, rather than that
of the common people
Jennifer Lezan investigates
Evolution it hard to concentrate on to the lifestyles of the of France. This style was
Software: InDesign/Photoshop/Illustrator throughout the the affairs of his state. common people. Although most popularized by the
fashion’s tulmutuous historical
ages has evolved in many moments His attention was also France was going through infamous Queen Marie
ways and often times in a state of economic incredibly focused on horrible economic issues, Antoinette. It was during
during that evolutionary depression that slump is the reign of King Louis
on the things the regular
adventure it has repeated directly seen in the bland XVI, the grandson of
population can and can not
and simple clothing that
These pieces were created utilizing InDesign and itself as most things in
history do. There is a
wear as well as wanting to
copy the fashions of those
people will tend to wear.
These ideas of history
King Louis XV, that
Marie Antoinette was
saying that history repeats of the government and brought to France. King
Photoshop for the April Edition of Vogue Maga- itself which is relevant to
fashion, but in reality it
upper class (Tortura 4).
Another political theme
affecting fashion and
evolving it into what
Louis XVI was a, “well
meaning and pious king
people see today bring
zine. A piece written for my senior thesis was pulled would be smarter to say that
fashion reinvents itself,
that truly had an influence
on the fashions of these
an incredible insight
into modern culture and
[ . . . ] but he was unfit for
the heavy task (of ruling
rather than repeats itself. centuries is political France) that confronted
into a fashion related layout. The art direction was Often, this reinvention is
triggered by a change of
conflict. This political
conflict is and often was
modern
History
intelligence.
directly
him,” (Tortora 226).
correlates to the fashions King Louis XVI
classically similiar to that of Vogue Magazine. All the times. Fashion evolves
according to the historical is almost synonymous evolution of fashion
the cause of warfare.
Conflict can affect fashions
people wear and to how
those fashions change
married the Austrian
Princess Marie
events that people witness with arbitrary, short-term throughout history it is best due to the fact that during
images were touched up in Photoshop and effect throughout history.
Fashion has a
changes, long-term
trends can be discerned
to review two centuries
that truly affected the
these times of hardship it
is often difficult to obtain
and it is safe to say that
this evolution of fashion
Antoinette and it was she
that paved the fashions
became most prominent of the aristocracy during
vectors created in Illustrator-. I have also incorpo- direct correlation with the
major historical events that
which are indications of
cultural conditions. One-
clothing and people that
lived during that time.
the materials required for
clothing and production.
during the 18th century
in historical France.
the 18th century. She
is most famous for her
occur around it. People to-one r e l a t i o n s h i p s These time periods were There is also the idea that
rated a layout created on a freelance basis for react to major events such
as war and government
between cultural traits
and fashion attributes are
the 18th and 19th centuries.
Throughout both of these
new materials are often
developed during wartime
The 18th century
dates back to the years
line of “Let them eat
cake,” in response to the
complaints of the poor
Tiara Magazine. hiatus by changing their
clothing drastically or by
slightly deviating from the
unlikely to be found, but
the necessarily loose
connection also has its
centuries there were
certain historical events
that directly affected
which can affect fashion as
well. New innovations can
1700 through
1790’s. It was during
the people as France went
Bankrupt. This quote
evolve the fabrics seen in this time that the fashion
fashion of the time. These advantages: the indicator the fashions of the time. really emphasizes the
fashion and expand on the capital of the world,
changes directly affect the may be complex Throughout the fashions fact that the king and
alternatives used during France, underwent some
fashions that we see today. and the cultural pattern of the decades there queen were truly blind
that time. tumultuous changes.
The fashions of the past has indicated similarly always seems to be a to the issues that were
During this century going on around them.
evolved into the fashions difficult to isolate, but the theme that correlates There are also
France went through While the common
that people wear today. whole indication may with the idea of politics. events that concern
a slew of incompetent the many women that the country still was a French people lived in
These fashions evolved lead to a relatively deep Politics basically means economics which affect
and incapable rulers he swooned, especially fashion and cultural icon horrible conditions with
because of both historical level that cannot be readily having to do with the the fashions that people
who put France through his most famous lover, that dominated over no money, royalty lived
events as well as to meet expressed. Long-term government. Governments wear as well. When one
economical and political
Madame Pompadour. Due Western Europe. as the rich and famous do
the needs of the ever trends in clothing are not and political heads truly looks back at times of
chaos. to his lack of interest in today. One would think
changing future time. In “fashions” in the sense of have an incredible impact economic abundance The predominant
his country he engaged that perhaps this was their
his book, (The Psychology fads, but expressions of on the lives of the people people are often in fashions The first of in many costly wars that style of that time was
of Fashion), Michael R. historical trends”. who are influenced by that are Avante Garde and the Louis rulers who he lost and that added to called Rococo which way of escaping their fears
Solomon states that: When it comes them. These influences outrageous, but when started to put France the country’s ever rising slenderized the waist and of the impending doom of
“Although fashion to reviewing the major range from restrictions you review times that are into a downward spiral debt (Tortora 226). This added volume to the hips the oncoming revolution.
132
Cover Layout WWW.VOGUE.COM VOGUE APRIL 2008 131 WWW.VOGUE.COM VOGUE APRIL 2008
Spread 2
VOGUE
As one can see turmoil, wars and political which spans from the years million immigrants came
dy
Bo
because of economic conflict. Each of these 1800-1900 went through to the United State Between
VIEW
Pe CK
ct
turmoil the regular citizens
themes affected the styles four main historical 1865 and 1930, bringing a
rfe
g /TU
lived quite differently than
that the French wore at the costume periods: The unique cultural heritage
nin NIP
that of the French royalty.
time. The upper class and Directoire/Empire Period, and making possible the
A
They were much poorer lower class were affected The Romantic Period, great westward expansion”
The Fashion
sig
and, in turn, wore clothing
in the same ways, but The Crinoline Period (Tortora 254).
De
that was simpler. They their clothing was quite and The Bustle period
APR Evolution worked for a living and
their clothing reflected
different. The rich used
extravagance to escape
(Batterberry). Each of
these fashion periods
The Industrial
Revolution which began
that in its practicality of
the issues, while the had specific themes that during the 18th century sped
Marie Antoinette’s
life along with the
long pants and buttoned
shirts. The aristocracy
poor lashed out by being
different that those that “They were much
life of the aristocracy did nothing for a living
ruled over them. While
revolved around the
Palace Versailles. The
and, in turn, was able to
wear clothing that was
the 18th century marked
eventful changes in France
poorer and, in turn,
wore clothing that
Palace Versailles was an impractical and frivolous.
on how issues such as war
only be worn by those
incredibly lavish palace preached Because of changes in and economic turmoil
people who did nothing
where the French Royal new ideas of science ideas and philosophies affected clothing; it is the
was simpler.”
for a living and could
Court spent most of their and reason verses the the fashions of the times
19th Century that shows
bear to be weighed down The most influential
time. It was lush and Catholic religion. These changed from a Rococo how the same issues along
by hoops and petticoats. group was known as the
plastered in gold leafing, new ideas could be seen
It was said that Marie Sans-culotte. This French style to a Neo-classical
with a few others affected directly affected the up quickly during the 19th
had many rooms with in the citizen’s wardrobe
Antoinette could spend word translates to without style. the fashions in America as fashion that were seen. century. As technologies
expensive furniture, many which was simple,
the equivalent of $40,000 breeches. These were the well as Europe in different advanced, people were
gardens, and marble water practical and easy to work The themes seen ways.
a year on fashion and on working class people who now able to “increase the
fountains and baths. Marie in. This could be seen as throughout 18 century
th
Much like the 18 production of goods at
th
average she ordered 150 wore long pants in place
Antoinette and the French a neo-classical revival France were economic The 19th century century technology was lower prices and [have] a
dresses (Tortora 227). It of the shorter breeches
royal court lived the life of in clothing. Many of the making leaps and bounds. higher standard of living”
THE THE FASHION
would seem that the court that the aristocracy wore.
extravagance at Versailles citizens of France believed It was during the 19th (Tortora 255). People
living in extravagance They were the poorest of
and showed this in the that these new ideas could
could pose an issue when the estates general and century that we could see were now able to live the
clothing that they wore create a better country
the country of France was were the extremist group the Industrial Revolution life that at one time only
(Fashion). because of the old ways
FASHION CYCLE falling deeper and deeper who led the country to evolve and pave the way the rich were privileged to
had only dug them into a
Gowns with into debt. revolt. The sans-culottes for the future. During have.
deep hole of despair.
tightly knit corsets and believed that survival was this century Napoleon
The citizens of
Fashion’s Evolution wide skirts with panniers 1789 marked the a right of everyone and reconstructed France The textile and
ISSUE Through History
underneath to give an
unnatural wideness to
one’s hips were the most
France were not blind
to the spending of their
government. They often
criticized and complained
beginning of The French
Revolution. This was
the year that France had
not just the rich who had
all the money to eat. They
also believed that there
and once again Paris was production industries were
the center of fashion, growing as manufacturing
but America was slowly became more and more
THE GREATS popular look (Fashion).
At one point, the skirts
about their incompetent
hit rock bottom. The
country had fallen into
should be no inequality
at all among their county.
catching up. constant. Steam and mills
started producing fabric
FROM THE of the royal court were so
government and the issues
bankruptcy, there were Most importantly they In America, during at incredible rates and
Chanel to wide that doors needed to
that they had with it. As
the French royal court
rampant food shortages, believed that the monarchy the 19 century civil war new developers invented
th
1800’s - 2009 be widened in order for
lived in the frivolity of the
they lost another 2 wars and aristocracy were to be took place and the pioneers machines that would make
Gaultier the women to fit through.
People know these special
past, their citizens moved
forward to new ideas and
and the monarchy was
forced to do the calling
eliminated. They rebelled
in both what they wore
were beginning to expand the production of clothing
westward (Tortora). This easier everyday. Sewing
doors as French Doors of the Estates General. and in their actions. In century also saw one of machines and looms led
philosophies. Writers such 1793 King Louis XVI and
today. Incredibly high It was during this time the greatest influxes of to the wide use of the idea
as Voltaire and Kant used Marie Antoinette were
wigs and white makeup that the common people European immigrants. It of ready-to-wear clothing.
the press to preach against executed by the rebel
were also worn to show off began to rebel in their was said that, “in of the
the monarchy and all of its groups of the Revolution
their beauty (The Fashion actions and their clothing greatest folk movements No longer did
WWW.VOGUE.COM VOGUE APRIL 2008 131 unfairness (Tortora). They (The French Revolution).
Book). These looks could (Batterberry). in history, thirty-three people have to make their
WWW.VOGUE.COM VOGUE APRIL 2008 133 WWW.VOGUE.COM VOGUE APRIL 2008 134