1. UX Research To Go
Jennifer McCormick
@userlens
User Lens

2. What is User Experience (UX) Research?
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3. Data and insights necessary to build
usable, human-centered experiences.
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4. UX Research provides focus.
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5. Why ‘To Go’?
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6. Mobile Researchers Accessible
Devices In Context Methods
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7. Mobile. What is it?
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8. User Lens

9. Mobile app experiences take place
in various contexts.
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10. User Lens

11. Product teams need research methods that
anyone can use anytime, anywhere.
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12. User Lens

13. Idea%on
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14. What is the current process?
What are users missing?
Idea%on
What do users understand? Not understand?
What are their motivations and influences?
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15. Method: In-Field Ethnography
5-8 homes (start close to home)
“Show me how you do ….”
Learn processes, pain points & gaps
Idea%on
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16. Method: Intercept Survey
8 users (to start)
Web-based tools (prompt with text)
“Share with me what you are doing and thinking now.”
Learn behaviors ‘in the wild’
dScout Survey Monkey
Idea%on
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17. Prototyping
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18. Do users like it?
How desirable is it?
WillPrototyping
it?
people adopt
Will it be preferred over a competitor?
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19. Method: Contextual Inquiry
Start with 6-8 users, iterate
Structured, task-based walkthrough
In the context of use
Establish perceived value, mental model
Prototyping
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20. Product
Development
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21. Can users use it?
Is it usable enough to launch?
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22. Method: Iterative Usability Testing
Start with 5-8 users
Have users complete core tasks on own
Look for patterns of obstacles and iterate
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23. User Lens

24. Q&A
Userlens.com
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