1. Elements of Design on the Web
Jennifer L. Katzer
Matthew A. Heflin
Nevin P. Jones

2. Google
Simplicity
Google shows simplicity because there is nothing on the
homepage. It is white space, a logo, and a search bar. There is a
little advertisement, but it’s tiny and almost invisible. This helps
people stay focused on their task as they search.

3. Mumford and Sons
Emphasis
Mumford and Sons’ website represents emphasis because the center image and
text really captures the eye. The visual weight is high because it’s so busy. This
emphasis is helped by the blank blue frame on most sides.

4. HBO Go
Scale and Proportion
It has a large main banner contrasted with smaller icons at the bottom. You see the large
banner first then are attracted by the repetition of the smaller links.

5. Tumblr
Rhythm
The white blurbs repeat all the way down the page and never end. This creates repetition
that emphasizes a rhythm that locks the viewer in and keeps them scrolling.

6. NBC
Balance
Example of symmetrical balance with the emphasis in the center with a large, dark header
separating the upper and main lower parts of the page.

7. MountainDew.com
Variety
There is variety in texture, size of icons, and pop-ups that engage as you mouse over each
tile.

8. Netflix
Unity
This one shows unity by similarity, proximity, and alignment of each tile or movie cover. Each
tile is similar in shape. They are close together, evenly spaced apart, and arranged in a grid.