For companies operating online, web speed and performance always impact business outcome. As Cyber-Monday approaches companies are looking to maximize conversion and revenue. Part two of SOASTA’s “Easy Data Science” series illustrates how data science provides a real-time competitive advantage. We’ll show you “how.” Join Mat Ball and Iris Lieuw for a tech-talk on how SOASTA data science provides your company a competitive advantage. The talk will showcase SOASTA’s data science capabilities for the following outcomes: The most accurate alerting for campaigns or heightened periods of traffic, modeled from your entire user-event history Real-time visibility into user session paths, allowing marketing and development teams to quickly identify and remediate slow loading pages critical to campaign revenue Remedy poor user engagement, site slowdowns, and capitalize on revenue opportunities with total visibility across all of your dimensions (OS, Browser, Device, Geo, etc.)

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Easy Data Science Part 2 - Boosting Online
Revenue in Real Time
November 15, 2016

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Your Tour Guides...
Iris Lieuw
SOASTA Data Science, Team Lead
@irislieuw | ilieuw@soasta.com
Mat Ball
Product Marketing Manager
@matball49 | mball@soasta.com

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Today’s Agenda
1. Real-Time Revenue, Alerting, Adjusting via Data Science
a. Three data science functions and their capabilities
2. Q&A
Let’s jump in...

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Why SOASTA DataScience? Why is it easy?
About SOASTA DataScience
● SOASTA performs the data science for you!
● Visuals create clarity, guidance, simplicity, action…
● Collect every user-event, all resource info, store forever

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Tolerance Bands

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Session Path Analysis

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Drillable Treemaps

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Quick Review...Where’s YOUR Advantage?
Tolerance Bands
● Machine learning, dynamic, modeled from your entire user history
● Highly accurate alerts on your most important metrics
Session Path Analysis
● Live view of user pathways, campaigns, key revenue events
● Site speed and user performance, constantly updated
Drillable Treemaps
● Visualize all user-event data, easily identify and drill into problem areas
● Easily understand “what’s going on” and “what needs remediation”

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Thank you, how to connect with SOASTA...
send email to info@soasta.com
Questions?