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看蘋果電腦 iPod 的成功行銷策略分析
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看蘋果電腦 iPod 的成功行銷策略分析
1.
iPod
2.
3.
4.
5.
6.
7.
iPod shuffle
8.
2001 10
2003 4 2004 1 2004 7 2004 10 2004 10 iPod 5GB > iPod > iPod mini > iPod > iPod photo > iPod U2 2005 1 2005 2 2005 6 2005 6 2005 10 iPod shuffle > iPod mini > iPod U2 > iPod photo > iPod video > 2005 11 2006 6 2006 11 2006 11 iPod nano > iPod video iPod nano iPod shuffle U2 >
9.
10.
11.
12.
13.
14.
15.
~
~
16.
17.
※
Macuser oikos Macfansclub 2006/12/20~2006/12/30
18.
iPod
~ ~ 0 75 150 225 300 800 650 iPod iPod
19.
iPod
iPod iPod mini iPod nano iPod U2 iPod sheffle iPod sheffle iPod U2 iPod nano iPod mini iPod 0 125 250 375 500 800 660 iPod 1180 iPod iPod iPod sheffle
20.
iPod iPod
iPod mini iPod nano iPod U2 iPod sheffle iPod sheffle iPod U2 iPod nano iPod mini iPod 0 100 200 300 400 800 660 iPod iPod iPod nano
21.
11-20
21-30 31-40 41-50 51-60 51-60 41-50 31-40 21-30 11-20 0 100 200 300 400 800 590 iPod 31∼40 21∼30
22.
Mac OS
Windows MAC + WIN Mac+Win+Linux Other Other Mac+Win+Linux Mac + Win Windows Mac OS 0 100 200 300 400 800 610 iPod MAC + WIN MAC user
23.
~
24.
~
25.
26.
27.
Stay hungry, Stay
foolish. Steve Jobs
28.
THE END
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