What 10 Elements of Search Engine Optimization (SEO) Do Most Small Businesses Overlook? You may be surprised!

1. 10 Elements of Search Engine
Optimization (SEO) Many SMB’s
Overlook
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2. SEO is Complex
Some important SEO components
that web writers handle are:
•“On page” elements
•“Behind the Scenes” code
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3. 1-- Content
Your content matters.
How it’s written, what it says to
your prospects and what
keyword terms it uses.
Google suggests you have a
minimum of 250 words per
page. AND, they need to be the
“right” words.
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4. 2-- Header 1 Tags (or H1)
Technical term for the headline at the top of your
web pages.
A good headline is benefit focused – meaning it
focuses on your visitor and uses the words they
use.
Here’s an example, “How a Small Business Can
Boost Website Traffic by 37%”.
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5. 3: Meta-data
“Meta-What?” This is important “behind the
scenes” content.
Each of your web pages needs a meta-title and
description for an SEO boost.
– They need to include the keyword term identified
for that page.
– You get around 8 words for the title and 175 for
the description.
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6. 4- Design
• Design is important but not the
MOST important thing.
• Focus on ease of use and a “clean”
look.
• Skip the Flash (it’s not mobile
friendly).
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7. 5--Loading Time
How often have you abandoned a site because
it wouldn’t load quickly? Tons of graphics and
outdated technology like Flash can slow your
site down.
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8. 6-- Responsive Design
• Keeps your site Smartphone and tablet ready.
• 88% of local search is on mobile devices.
Make sure your site shows well.
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9. 7-- Social Media
• Your social media “likes”, shares etc. matter
• They’re considered “social proof” by search
engines
• Develop a solid social media strategy to
determine where your audience is and show up
there consistently.
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10. 8-- Bounce Rate
• How long do people stay on your website?
• If your visitors land there and leave quickly
(“bounce”), you’re not meeting their needs in some
way.
• Questions to ask:
– Does the content need rewriting?
– Is the website hard to navigate?
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11. 9-- Internal Links
• Do you link your webpages to one another?
This helps Google keep your site “together” by
letting it know they’re related.
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12. 10-- External Links
• A huge component of good SEO
• These are the links coming into the site from
other sources. Quality links matter.
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13. The Wrap Up
If you pay attention to these 10 elements, chances
are you’ll be far ahead of your competition.
You’ll see more traffic and increased sales.
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14. Let’s Connect!
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www.jenphillipsapril.com
jen@jenphillipsapril.com
https://www.facebook.com/JenPhillipsApril
@jenphillipsapri on Twitter
About Write Words Marketing
A web writer since 2004, Jen helps small to medium businesses
and nonprofits develop an effective online presence through
integrated marketing. A pet lover, she launched www.allnatural-dog-treat.com in 2004 and grew it to 80,000 organic
visitors/month with optimized web content. Now she writes
and consults for a variety of small and medium size
businesses. She speaks on SEO and social media around the
country.
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