A Baden-Powell Institute 2011 presentation for the Greater Cleveland Council providing an introduction to using Social Media with your Scouting Unit.

1. Social Media Tools &
Your Scouting Unit
2011 - Greater Cleveland Council
Baden-Powell Institute
#CPT501
#gccBPI
1
@JeffreyGifford

2. Overview
What is Social Media?
What does the Guide to Safe Scouting say?
Trends
Social Media Platforms
• Blogging: Wordpress, Blogger, etc.
• Twitter
• Facebook
• Linkedin
• YouTube & Vimeo
• FourSquare & Gowalla
• Flicker & Picassa
Scout-specific things to think about
#gccBPI
@JeffreyGifford 2

3. What is Social Media?
“Social Media is an umbrella term
that defines the various activities
that integrate technology, social
interaction, and the construction
of words, pictures, videos, and
audio.”
Wikipedia
www.wikipedia.org
#gccBPI
@JeffreyGifford 3

4. What is Social Media?
How I define it:
Any media (usually digital, frequently mobile)
that enables, encourages, facilitates, utilizes,
expects and thrives on two-way (or more)
conversation.
#gccBPI
@JeffreyGifford 4

5. The Guide to Safe Scouting:
what does it say?
URL: http://www.scouting.org/scoutsource/HealthandSafety/GSS.aspx
or: http://bit.ly/gEfCAn (as of 3/11/2011)
Unfortunately, not much about Social Media
– Digital Privacy http://bit.ly/hjmbxd
Mostly about “sexting” - directed to Scouts
– Internet Safety http://bit.ly/eak7Md
“Personal protection rules” - directed to Scouts
To think about as we move on:
How to practice two-deep leadership in online
(Social Media) situations?
#gccBPI
@JeffreyGifford 5

6. Trends in Media
(why SM matters to your Unit)
The number of years it took for a
medium to reach 50 million users . . .
Radio 38 years
Television 13 years
Web 4 years
iPod 3 years
Facebook 100 million in . . . 9 months
iPhone apps 1 billion in . . . 9 months
Twitter 50 million every . . . 100 days
#gccBPI
@JeffreyGifford

7. Social Media Platforms
Blogging: Wordpress, Blogger, etc.
Twitter
Facebook
Linkedin
YouTube & Vimeo
FourSquare & Gowalla
Flicker & Picassa
#gccBPI
@JeffreyGifford 7

8. Blogging
A “web log” for your Unit/District/Council
– Campout reports
– Blue & Gold, Pinewood Derby pictures
– Event announcements
– Outing updates
Platforms
– WordPress.com and WordPress.org (self-hosted)
– Blogger.com
– Sites.Google.com
Analytics (Google's is free)
Shameless plug for CPT601
– Designing and maintaining a Unit Website
#gccBPI
@JeffreyGifford 8

9. Twitter.com
Twitter is a micro-blog (140 characters)
Who would use
– Scouts
– Leaders
– Unit: @Troop123gcc or @P4CleHeights (example)
– District: @GlacierRidgeGCC & @CCDistrictTweet
– Council: (not yet)
Mechanics
@ = @JeffreyGifford people
# = #gccBPI topics
DM = DM JeffreyGifford Direct Message
RT = RT @JeffreyGifford . . . ReTweet
#gccBPI
@JeffreyGifford 9

10. Facebook
Groups & Pages
– Greater Cleveland Council, BSA
– Tinnerman Canoe Base
– Beaumont Scout Reservation
• Cancellations, events, forms
– Cuyahoga Lodge 17
• All Events (Ordeals, Fellowships, Meetings)
– Boys' Life magazine
– etc, etc, etc.
Events
– BPI
– Eagle Courts of Honor
#gccBPI
– Greater Cleveland Council's Banquet
@JeffreyGifford 10

11. Linkedin
Like Facebook for work
– Colleagues, coworkers, etc. rather than
“friends”
– More of a professional network
More for the Leaders
#gccBPI
@JeffreyGifford 11

12. Video: YouTube & Vimeo
User-content video
YouTube is 2nd-largest search engine
– 13 hours of video uploaded every minute
– 412 years to view every YouTube video
GCC on YouTube
– http://www.youtube.com/user/GCCBSA440
– Tinnerman: http://youtu.be/eO6fgth-Km8?a
– Glacier Ridge Daycamp: http://youtu.be/TOb20unm8gI
– Jamboree Storm: http://youtu.be/NksaHMxXmWg
Vimeo
– More polished (?) than YouTube
#gccBPI
@JeffreyGifford 12

13. Location: FourSquare & Gowalla
foursquare.com
– Location-specific social-media
– Uses mobile device (phone)
– Social “points” for checking in
Places
– Your Charter Organization
– Beaumont
– GCC Service Center
Mechanics
– Where you are, what doing and when
– Tweet to world?
– Just your 4square friends?
#gccBPI
@JeffreyGifford 13

14. Photos: Flicker & Picassa
Platforms
– flicker.com
– picasaweb.com
– shutterfly.com, Facebook.com, blog, etc.
Image/Photo sharing
– Photo albums
– Event records
– Face tagging
– Location/Geo tagging
Annual Health and Medical Record
– Talent Release Agreement/Statement
– Get one of these signed before posting photos
#gccBPI of Scouts
@JeffreyGifford 14

15. Scout-specific things to think
about
The Guide to Safe Scouting is pretty quiet
Thoughts on how to apply “Two-Deep
Leadership” online:
– Don't be too private
maintain two-deep leadership by staying out in
the open
– Don't be too personal
stay on the Scouting topic
– Don't share too much publicly on blogs, etc.
• Names and photos
• Places
• Dates
• Plans
#gccBPI
@JeffreyGifford 15

16. Social Media Tools &
Your Unit
Slides will be posted to:
http://www.slideshare.net/JeffreyGifford
2011 - Greater Cleveland Council
Baden-Powell Institute
#CPT501
#gccBPI
16
@JeffreyGifford