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Cover Page 



        The Evolution of 
      Symbol Systems and 
            Society 
 

Author: Jeffrey G. Long (jefflong@aol.com) 

Date: June 26, 1994 

Forum: Talk presented at the Fourth Annual International Conference of The 
Society for Chaos Theory in Psychology and the Life Sciences.

                                            


                                Contents 
Page 1: Proposal and Bio 

Pages 2‐31: Slides intermixed with text for presentation 

 


                                  License 
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                                Uploaded June 19, 2011 
Submitted for the 
                              Society for Chaos Theory in Psychology and the Life Sciences 
                                                1994 Annual Conference 
                                                       June 1994 
                                                             
                    The Evolution of Symbol Systems and Society 
                                                         
                                                Jeffrey G. Long 
                                           133‐1/2 11th Street, S.E. 
                                            Washington, DC 20003 
                                                (202) 547‐0268 
                                              jefflong@aol.com 
  
 
The Whorfian hypothesis has not been generally accepted as applying to language, but it does seem 
to apply to notations.  Further, there seems to be a general pattern in the structure of notational 
revolutions such as the move to the alphabet, to hindu‐arabic numerals, and to staff musical 
notation.  This talk will discuss the significance of these questions as they relate to the co‐evolution 
of society and notation, and the social formation of mind.  The 20‐minute presentation will be 
followed by a 10‐minute audience question‐and‐answer period.  
                                    
 
                                   
                                   
                                   
                                   
                                   




                The Evolution of

      Symbol Systems and Society
                      A Brief Overview



                                  
                                  
                                  
                                  
                                  
                                  
                                  
                                  
                                  
                                  
                         Jeffrey G. Long 
                                  
                                  
                                  
                     voice: (202) 547‐0268 
                e‐mail: JeffLong@AOL.COM   
    letter: 133‐1/2 11th Street, S.E., Washington, DC 20003 
 
 
 
 
 
                          Presented to the 
                      Society for Chaos Theory  
                           June 25, 1994 
Jeffrey G. Long [6/19/2011 2:49:00 PM] 


The Evolution of Symbol Systems and Society 
 
Slide 1: Cover Page 
 
I really appreciate this chance to share some ideas with you.  
 
Twenty‐one years ago I got interested in complex systems analysis when I did simple neural net 
simulations as an undergraduate at U.C. Berkeley. 
 
Since then I've been looking at a wide range of issues in order to understand why our society doesn't 
seem able to comprehend, create or control complex systems, whether the systems are natural or 
by‐design.   
 
I've concluded so far that mathematics and our other primary notational systems have 
FUNDAMENTAL LIMITS in what they were designed to represent. 
 
In other words, the NOTATION we use is a critical limitation on our ability to understand the world 
around us. 
 
Conversely, a new notation can resolve a large CLASS of problems all at once.   
 
I summarize this belief with the phrase, "The notation is the limitation". 
 
This afternoon I'll talk for 20 minutes about the NATURE of notation and about notational and 
societal co‐evolution, using three examples of notational EVOLUTION and REVOLUTION to show the 
pattern. 
 
We'll then have about 10 minutes for any questions or comments you may have. 
 
Please hold your questions until the end. 
 
If you'd like to talk more, I can be reached as shown on this slide. 
 
I've also put my business card out, and some reprints of the slides. 
 
Please feel free to contact me at any time with your thoughts and criticism. 
                                    




                                                Page 3 of 31
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The Evolution of Symbol Systems and Society 
 
 

 




                                     The use of a system of signs or symbols to represent

                                                words, phrases, numbers, quantities, etc. 1

 

 

 

 

 

              "For the purpose of determining logical structure it is, for instance, a 
              matter of complete indifference whether we represent certain features of 
              states of affairs by spatial arrangement rather than by sounds or shapes. 
              Hence the unimportance in theory of attempts to 'improve' symbolism: 
              tokens of any properties whatsoever can be used as the material for a 
              complete language." 2 

 

 

 

 

 
                                                           



                                                            
1   -- Webster's New World Dictionary, Second College Edition, 1984
2   -- Max Black, Language and Philosophy, 1949, page 160

                                                                 Page 4 of 31
Jeffrey G. Long [6/19/2011 2:49:00 PM] 


The Evolution of Symbol Systems and Society 
Slide 2: Standard Definition 
 
First I would like to acknowledge that MANY people think notation is unimportant. 
 
Looking at the dictionary definition, it's easy to see why they feel this way. 
 
Under this definition, key concepts exist OUTSIDE of notation, presumably in LANGUAGE.   
 
Notation is mere ABBREVIATION.  
 
This premise is widely held, and is stated fairly clearly by the philosopher of mathematics Max Black.   
 
MY OWN explorations of more than a dozen notational systems over the past ten years have 
convinced me otherwise. 
 
 
                                   




                                                 Page 5 of 31
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The Evolution of Symbol Systems and Society 
 
 
 
 
 
 
 
                                                                           
                                          Successful Notations    Wannabe Notations 
                        
                                                                            
                                              alphabet            chemical formulae 
         Recognized                          mathematics                dance 
          Notations                             music              software design 
                                                logic 
                                                   
                
                                                                            
                                                 time                       
    Unrecognized Notations                      money                       
                                               language                  ??? 
                                                 votes 
                                                medals 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
What Is a Notational System? 
 

                                                Page 6 of 31
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The Evolution of Symbol Systems and Society 
 
Slide 3: What Is a Notational System? 
 
I believe we can get a better sense of the TRUE nature of notation by looking at examples of what I 
CONSIDER to TRULY be notational systems..... 
 
(Upper Left) 
 
(Upper Right) 
 
(Lower Left) 
 
(Lower Right) 
 
                                  




                                                Page 7 of 31
Jeffrey G. Long [6/19/2011 2:49:00 PM] 


The Evolution of Symbol Systems and Society 
 
 
 
                                                         
                                                         
                                                         
                                                         
                                     A revolutionary notational system 
                                                         
                                  does not merely symbolize abstractions ‐‐ 
                                                         
                                                         
                                                         
                                              it invents them, 
                                                         
                                               it reifies them, 
                                                         
                                                     and it 
                                                         
                                        provides a calculus for them. 
                                                         
                                                         
                                                         

 

 

 

 

 

 

 

 

 

Criteria for a Notational System 
 

                                                   Page 8 of 31
Jeffrey G. Long [6/19/2011 2:49:00 PM] 


    The Evolution of Symbol Systems and Society 
    Slide 4: Criteria for a Notational System 
     
    So what criteria am I using to define a notational system? 
     
    In all of these cases, the notational SYSTEM does not merely ABBREVIATE anything; instead: 
     
    FIRST, it INVENTS or DISCOVERS a new abstraction that I call an ONTOLOGICAL INVENTION 
 
    An ontological invention is something we invent (or discover) and subsequently treat as "real", e.g. 
    numbers, truth , money, or time. 
     
    I suggest that what we call LITERACY is learning about the existence and properties of these 
    unobservable entities.  And that when we learn about them, we literally see the world differently (a 
    la Vygotsky and Luria)  
 
    When I say invent or discover, I mean that these entities have ontological REALITY, but whether they 
    were ALWAYS there (a la Plato, and therefore DISCOVERIES) or whether they are products of mind 
    (therefore emergent, and therefore INVENTIONS) is unclear to me 
 
    SECOND, it REIFIES that abstraction with a SYMBOL inscribed on some MEDIUM (not always 2‐
    dimensional, as we presume, but 1‐D, 3D, and n‐D also), and 
 
    FINALLY, it provides a CALCULUS or GRAMMAR of legal operations on those new symbols. 
     
    The difference between this and formal languages or formal systems is thus that it is fundamentally 
    exploratory and EMPIRICAL rather than AXIOMATIC; semantics are the BASIS of it, not an 
    afterthought or application as in model theory. 
     
                                      




                                                    Page 9 of 31
Jeffrey G. Long [6/19/2011 2:49:00 PM] 


The Evolution of Symbol Systems and Society 
 
 
 
 
 
 
 
 
 
                                 Logic                                     Arithmetic


                                     implication                   numbers
    Geometry
    Cartography,
                                                                                              Speech
    & Charts                                  Causality    Quantity
                      form                                                         truth
                                          Relation                    Naming
                                                     Experience
                                          Change                          ???
                      time                                                              ???
                                                                                               ???
Calendars                                     Value        Sound

                                     money
                                                                   notes & rests

                      Accounting                                             Music,
                                                                          Choreography                  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Abstractions Lead to Ontological Inventions 
                                                          Page 10 of 31
Jeffrey G. Long [6/19/2011 2:49:00 PM] 


The Evolution of Symbol Systems and Society 
 
Slide 5: Abstractions Lead to Ontological Inventions  
 
So the key concept that I am advocating here is the notion of an ONTOLOGICAL INVENTION. 
 
In this chart, we start with the undifferentiated mess that we call RAW EXPERIENCE. 
 
Both societies and individuals, as they mature, develop and apply abstractions to this experience..... 
 
From the abstractions we distill an ontological invention..... 
 
Based on the ontological invention, we develop a notational system.... 
 
                                   




                                                Page 11 of 31
Jeffrey G. Long [6/19/2011 2:49:00 PM] 


The Evolution of Symbol Systems and Society 
 
 
 
 
Whorf's theses of linguistic relativity were summarized by the semanticist Stuart Chase as follows: 

 

              "First, that all higher levels of thinking are dependent upon language.  
              Second, that the structure of the language one habitually uses 
              influences the manner in which one understands his environment.  
              The picture of the universe shifts from tongue to tongue."3 
               

               

               

               

Restating this in notational terms, we might say: 

               

              First, that various kinds of abstract thinking are dependent upon the 
              existence or invention of notational systems.  Second, that the 
              notational systems one habitually uses influences the manner in 
              which one understands his environment.  The ability to picture the 
              universe accurately shifts from notation to notation. 
 

 

 

 
 
 
 
The Notational Hypothesis 
                                                            
3-- John B. Carroll (Editor), Language, Thought, & Reality: Selected Writings of Benjamin Lee Whorf. Cambridge
MA: The M.I.T. Press, 1956. Page vi

                                                               Page 12 of 31
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The Evolution of Symbol Systems and Society 
 

Slide 6: The Notational Hypothesis  
 
Looking at notational systems this way, we can broaden Whorf's hypothesis of linguistic relativity 
regarding the effect of language. 
 
I think he erred in making the theory too narrow, applying it to only one notation, namely speech. 
 
If broadened to include all notations, not just language, I suggest that it is true.   
 
And as with his hypothesis, it is true not just individually but societally.  
 
 
                                    




                                               Page 13 of 31
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The Evolution of Symbol Systems and Society 
 
 
 

 

 

 

 

 
          1.  Notation "A" is invented, and is revolutionary 
 
 
          2.  Notation "A" is developed and applied to its farthest limits 
 
 
          3.  Notation "A" hits a "complexity barrier" and progress stops  
 
 
          4.  Notation "B" is invented, and is revolutionary 
 
 
          5.  Notation "B" is developed and applied to its farthest limits 
 
 
          6.  Notation "B" hits a new "complexity barrier"; progress stops. 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notational Fulfillment & Societal Evolution  

                                          Page 14 of 31
Jeffrey G. Long [6/19/2011 2:49:00 PM] 


    The Evolution of Symbol Systems and Society 
     
    Slide 7: Notational Fulfillment & Societal Evolution 
     
    The revolutionary new ways of seeing, created and required by revolutionary new notations, have a 
    big impact on the cognitive capabilities and subsequent accomplishments of both individuals and 
    societies.    
     
    Based on my study thus far of 12 notations, there seems to be a broad general PATTERN in notational 
    and societal co‐evolution. 
     
    First, a NEW notation is created, based on a revolutionary new ABSTRACTION that never existed 
    before, and this FIRST GENERATION notation is packaged as an ANALOGY of what it represents.  
     
    Next, this notation EVOLVES through improvement of PRAXIS, e.g.  
     
   symbols are STREAMLINED for greater ease of use 
   NEW symbols are introduced, e.g. lower case, punctuation 
   there's a CONSENSUS on standards for USING the system 
   new and better MEDIA is used [e.g. clay ‐> papyrus ‐> paper] 
   new REFERENTIAL TIERS are created for the new media. 
     
    This process is generally what people think of when they think of notational evolution, e.g. the shape 
    of letters, the introduction of a new punctuation mark, etc.. 
     
    But this is NOT where notation gets its enormous power. 
     
    Next, in spite of all refinements, the notation hits what I call a COMPLEXITY BARRIER. 
     
    No amount of effort seems to overcome the barrier, and progress comes, if at all, by random insight, 
    not systematic analysis. 
     
    The complexity barrier by its nature is very widespread, affecting entire fields of activity at a time. 
     
    Characteristics of a complexity barrier are that: 
     
   there is a large class of problems that thwarts resolution 
   increased money and effort produce FEW, if ANY, results. 
     
    Next, somehow, a NEW notation is created, based on a revolutionary new ontological invention. 
     
    This often leads to, or co‐exists with, a tremendous boom in cultural evolution.   
     
    For example, the introduction of speech and writing, logic, money, time‐keeping (e.g. calendars and 
    clocks), all had a big effect on what society could do because suddenly a whole CLASS of problems 
    was resolved. 
     
    This is what I call a Second Generation Notation. 

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    The Evolution of Symbol Systems and Society 
     
    While the first generation was hindered by its preference for ANALOGY with common experience, 
    the second and subsequent generations are not so based and can be vastly stranger and more 
    abstract.  Second generation notations are therefore based on far more powerful insights into the 
    nature of what can exist and be represented.  Its characteristics are that it: 
               
   Solves a broad class of problems with far less effort 
   Is accessible to more people 
   Is accepted only grudgingly by the elite because it changes the power distribution in society 
     
    Finally, this notation, too, goes through the same KIND of evolutionary refinement that its 
    predecessor did, but eventually it hits its OWN complexity barrier.    
     
                                        




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The Evolution of Symbol Systems and Society 
 
 
 
 




                                                    (Ideogram)

                                                          (Phonogram)




            voice pattern:                      written word:
                  MAN                           "M - A - N"
                                                                         

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Representing Qualities 

                                          Page 17 of 31
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The Evolution of Symbol Systems and Society 
 
Slide 8: New Ontological Invention: Words 
  
The first example of this pattern is the development of technique for representing QUALITIES. 
 
In this and the subsequent examples, the things that are in the "real world" are shown without 
boxes, while the ONTOLOGICAL INVENTIONS (i.e. NOTATIONS) are in rounded‐edge boxes. 
 
First, there's something in the "real world" that we want to represent, such as this man. 
 
The first generation notation was SPEECH that represented by VOCAL SOUNDS, using AIR as a 
medium. 
 
This is believed to have occurred with the first homo sapiens sapiens, around 100,000 years ago.    
 
But speech has limitations, primarily because of its impermanence but also (as we discovered much 
later) because of its imprecision. 
 
So first CAVE ART was developed, then these were reduced and codified as PICTOGRAMS starting in 
about 3400 BC.    
 
After about 600 years, these evolved to be able to represent IDEAS and ACTIONS through the use of 
IDEOGRAMS (where ideas are communicated through clever combinations of symbols) and 
PHONOGRAMS (where concepts are hinted at by symbols that represent something that evokes a 
particular sound) (circa 2800 BC). 
 
This worked pretty well in ancient society, but eventually this ICONIC NOTATION hit its COMPLEXITY 
BARRIER:  several thousand symbols are needed to convey the concepts of even a fairly simple 
culture. 
 
Continuing to add new symbols or simplify existing symbols would have been fruitless: you can 
imagine what a Shakespeare play might be like if every symbol was subject to personal 
interpretation. 
 
A new Notational Revolution occurred when, about another 1,500 years later, someone noticed that 
there were a limited number of SOUNDS we make in human speech, and they designed SYMBOLS to 
represent our SPEECH (first alphabet, circa 1500 BC). 
 
This was a 2nd TIER notation, i.e. a notational system that represents a notational system. 
 
With this new approach, and after the invention of VOWELS by the Greeks about 750 years later 
(circa 750 BC), we were able to represent the >50,000 words known by the average adult with only 
26 letters. 
 
Thus the SCOPE of what could be represented was greatly increased, while the NUMBER of SYMBOLS 
greatly decreased. 
 

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The Evolution of Symbol Systems and Society 
This made the notation far more powerful and accessible to a far greater proportion of society. 
 
As the result of this ontological invention, society was able to create a collective memory that 
superseded the fragile memory of the oral tradition that preceded it. 
 
This was literally the beginning of "history", and is probably the most classic notational revolution. 
 
Historian Eric Havelock said,  "The Greek alphabet...is here introduced, when it impinges on the 
Greek scene, as a piece of explosive technology, revolutionary in its effects on human culture, in a 
way not precisely shared by any other invention" [Havelock, 1982]. 
 
Historian James Breasted notes, "The invention of writing and of a convenient system of records on 
paper has had a greater influence in uplifting the human race than any other intellectual 
achievement in the career of man. It was more important than all the battles ever fought and all the 
constitutions ever devised" [Breasted, 1926, pages 53‐54]. 
 
The ontological invention behind writing are the abstract voice sounds that are more‐or‐less well‐
represented by LETTERS, which reify that ontological invention.  WRITING is a notational SYSTEM 
built upon LETTERS representing ABSTRACT VOICE SOUNDS, and it defines a number of 
CONVENTIONS regarding the proper use of this ontological invention. 
 
                                    




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The Evolution of Symbol Systems and Society 
 
 
 




                                                           

 

 

 

Representing Quantities 
                                          Page 20 of 31
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The Evolution of Symbol Systems and Society 
 
Slide 9: New Ontological Invention: Numbers 
  
Again, there's something in the "real world" that we want to represent, such as how many lions we 
saw or how many enemy soldiers we saw. 
 
Needless to say, getting the number right can be very important, although many societies had no 
words for numbers greater than two or three. 
 
The first generation of quantitative notation, introduced over 30,000 years ago, was TALLIES that 
represented by ANALOGY (circa 30,000 BC). 
 
These were based on the idea of a 1:1 CORRESPONDENCE. 
 
Any objects ‐‐ stones, whatever‐‐ could be used as the basis for creating a 1:1 correspondence.   
 
22,000 years later (circa 8,000 BC), this notation evolved so that "accounting tokens" represented 
both the number of items AND their nature. 
 
Each commodity, and each quantity of a commodity, could have its own clay token. 
 
Impressions of these tokens on clay envelopes, and later on clay tablets, is believed to have become 
the basis of writing. 
 
This worked pretty well for the commercial requirements of the first cities, but eventually it hit a 
COMPLEXITY BARRIER: it required too many separate and identifiable symbols. 
 
Continuing to ADD new symbols or SIMPLIFY existing symbols would have been fruitless. 
 
6,000 years later, a Notational Revolution occurred when someone noticed that there were 
commonalities among certain groups of (say) seven things, if you eliminated everything about them 
but the quantity of their members. 
 
This "set of all sets of seven things", although it wasn't thought of that way at the time, was the FIRST 
TIME that numerical concepts were represented BY THEMSELVES. 
 
Examples of this are Egyptian hieroglyphic numerals (1900 BC), and ROMAN NUMERALS (circa 500 
BC),  where (e.g.) a "V" could represent five "IIIII".   
 
This was a revolution in SPECIFICATION, that moved us from E‐NUMERATION to NUMERATION. 
 
This worked okay, but required a SECOND‐TIER notation called an ABACUS in order to facilitate 
computations. 
 
The abacus worked very well for all PRACTICAL purposes up until recent times, but this notational 
system was unable to represent irrational numbers, very large numbers, imaginary numbers, and so 
on.   

                                                 Page 21 of 31
Jeffrey G. Long [6/19/2011 2:49:00 PM] 


The Evolution of Symbol Systems and Society 
 
Continuing to ADD new symbols or SIMPLIFY existing symbols would have been fruitless: we could 
never send a man to the moon using what I call Abacus Notation.  
 
About 500 years later, in India, another Notational Revolution occurred (circa 200 AD) when 
someone noticed that the operations of the abacus (the computational device used up to then) could 
be simulated by using ICONS for the counters of the abacus. 
 
One of these was the icon for ZERO, which represented a line with no beads. 
 
By defining the MEANING of each symbol absolutely by its LOCATION rather than by the symbols 
SURROUNDING it (place‐value versus relative value), the groundwork was set for mathematics to 
move beyond simple arithmetic. 
 
The concepts of number line and more abstract operations on numbers could be contemplated. 
 
This was not an easily accepted idea: for 400 years (1100 AD to 1500 AD), there was a long and 
sometimes bitter fight between the "abacists" and the "algorists". 
 
Eventually the algorists won, so since the 18th century few people in the West use an abacus for 
calculations. 
 
In 1525 the decimal point was introduced, and complex numbers were introduced in 1545. 
 
Thus the SCOPE of what could be represented was greatly increased ‐‐ twelve basic symbols, 
including the decimal point and "i", could represent all possible numbers. 
 
This was a classic notational revolution.  The logician Alfred North Whitehead stated, "By relieving 
the brain of all unnecessary work, a good notation sets it free to concentrate on more advanced 
problems, and in effect increases the mental power of the race" (An Introduction to Mathematics). 
 
So we again have created new entities in the world: NUMBERS.  MATHEMATICS began as a notational 
SYSTEM built upon NUMBERS, and it defines a number of CONVENTIONS regarding the proper use of 
this ontological invention.  Mathematics has evolved to deal with OTHER ENTITIES besides numbers, 
such as angles and vectors. 
 
                                   




                                              Page 22 of 31
Jeffrey G. Long [6/19/2011 2:49:00 PM] 


The Evolution of Symbol Systems and Society 
 
 




                                          me   di     a       vi     ta    ...




                                                                                  440


                                          me    di      a       vi    ta    ...
                                                                                         

 

 

 

 

 

 

Representing the Making of Sounds 


                                                     Page 23 of 31
Jeffrey G. Long [6/19/2011 2:49:00 PM] 


The Evolution of Symbol Systems and Society 
 
Slide 10: New Ontological Invention: Musical Notes 
 
To understand musical notation we have to realize that a note played on an instrument does not just 
generate ONE pitch or sound vibration, it generates a NUMBER of these. 
 
These are called OVERTONES, and they form the TIMBRE or character of each different instrument.  
These overtones are very IMPORTANT to music. 
 
The first generation of Western musical notation that we really know about was developed only 
1,000 years ago. 
 
NEUMES represent the rising or lowering of the voice by an upward or downward line. 
 
This was thus a first generation notation by ANALOGY (circa 900 AD).   
 
These evolved over the next 600 years to a dead‐end. 
 
They were changed to represent pitch better through the use of HEIGHTENED NEUMES (where 
relative spacing indicated pitch) and LIGATURES (where the broader part of a line indicated pitch). 
 
Later (circa 1260) MENSURAL NOTATION was better able to indicate the DURATION of each note, 
using   four symbols, each with 3x duration of the previous (perfect) or 2x (imperfect). 
 
These were fine for simple music sung in unison, or even for the later organum music sung in fixed 
intervals. 
 
But they were unable to represent simultaneous different pitches, to coordinate the timing of 
diverse themes, or to provide a reliable basis for tuning multiple instruments.  Their COMPLEXITY 
BARRIER was their inability to represent the kind of complex POLYPHONIC MUSIC we are used to. 
 
Continuing on that path of adding new symbols or simplifying existing symbols would have been 
fruitless: no extension of that approach would have permitted polyphonic music such as Beethoven's 
"5th Symphony".  
 
A Notational Revolution occurred around the year 1,000, when Guido de Arrezo, a music teacher 
trying to find a better way to teach music to his students, started a separate developmental path 
involving LINES around the notation; defining separate NOTES and, equally important, RESTS; and 
"pinning" the notes to a particular PITCH.   
 
This essentially meant that the notation of music represent the INPUT to the instrument rather than 
its OUTPUT. 
 
Like the mathematical revolution, this also represented a move from RELATIVE VALUE to PLACE‐
VALUE notation. 
 


                                              Page 24 of 31
Jeffrey G. Long [6/19/2011 2:49:00 PM] 


The Evolution of Symbol Systems and Society 
This tool settled down over the next 3 centuries to a 5‐line staff, permitting composers to write 
complex musical ideas down, and then EDIT and REFINE them. 
 
Thus the PRECISION and SCOPE of what could be represented was greatly increased.   Music could be 
edited and COMPOSED before it was PERFORMED, unlike jazz (which is composed on the spot) or folk 
music (which is memorized and traditional).   
 
But it required the ontological invention of NOTES.  Musical COMPOSITION, the notational SYSTEM 
built upon NOTES, defines a number of CONVENTIONS about the proper use of this ontological 
invention.  
 
 
                                   




                                             Page 25 of 31
Jeffrey G. Long [6/19/2011 2:49:00 PM] 


The Evolution of Symbol Systems and Society 
 
 
 




                                                                       Salt


                  ATTRIBUTES:
                  companionship                             $20

                  food        (value)




                                                  Twenty

                                                          Dollars




           Credit Card                          Pay to the order of:


                                                                               

 

 

 

Representing Value, Present and Future 

                                          Page 26 of 31
Jeffrey G. Long [6/19/2011 2:49:00 PM] 


    The Evolution of Symbol Systems and Society 
     
    Slide 11: New Ontological Invention: Dollars 
     
    Finally, I'd like to talk now about an UNRECOGNIZED NOTATION, namely MONEY. 
     
    This slide shows the PRE‐NOTATIONAL situation at the top. 
     
    If you want to trade your duck for my cat, we may agree on a BARTER arrangement. 
     
    A duck and a cat are roughly commensurable, partly because they're both animals and they both 
    have some real and obvious values to somebody; so it is fairly easy to make that trade. 
     
    But as you offer things that are less and less commensurable, it gets harder to make a trade. 
     
    The first generation of notation was COMMODITY MONEY that represented a certain REAL, 
    PRACTICAL VALUE. 
     
    Examples include cattle, salt, and tobacco. 
     
    This was widely used up until about 4,000 years ago; tobacco was the principal medium of exchange 
    for several CENTURIES in MARYLAND and VIRGINIA; and as recently as 1935, salt was still used in 
    Ethiopia!  Even now, during its trying times, some people of the former Soviet Union are using vodka, 
    Levis, and other commodities as a preferred method of exchange.   
     
    Like all notations, commodity money evolved.   Any item having real value could be used, preferably 
    meeting the following criteria: 
     
   known to many people 
   recognizable in value 
   scarce 
   portable (at least not too bulky) 
   physically stable over time (preferably imperishable) 
   easily sub‐divided.  
     
    But eventually this basis for exchange hit a COMPLEXITY BARRIER: these items were logistically 
    inconvenient. 
     
    Commerce was thus still very DIFFICULT, and the more COMPLEX an economy got the more problems 
    were caused by commodity money. 
     
    We can hardly imagine what the New York Stock Exchange or our economy in general might be like if 
    every transaction was paid for by weighing salt or some other physical commodity; continuing on 
    that path would have been fruitless.  
     
    A Notational Revolution occurred about 5,000 years ago (3000 B.C.) when people noticed that VALUE 
    could exist INDEPENDENTLY of an object, i.e. the ontological invention of ABSTRACT VALUE.   
     

                                                   Page 27 of 31
Jeffrey G. Long [6/19/2011 2:49:00 PM] 


The Evolution of Symbol Systems and Society 
People and, later, governments, designated arbitrary objects as commonly accepted SYMBOLS of this 
abstract value. 
 
The intrinsic PRACTICAL VALUE of these objects was nowhere near their DECLARED VALUE, and was 
often basically zero. 
 
Examples include seashells, beads (strung together = "wampum"),  gold, silver, and copper.  
 
Eventually, the precious metals (particularly silver) won this contest, especially with the help of 
government LAWS that regulated their availability and use.   
 
But those tokens of value were subject to dilution, unfair scales, and other problems, so they evolved 
into other equally value‐less forms. 
 
After another 750 years (2250 B.C.), COINS having a declared FACE VALUE were introduced. 
 
These dominated for over 4000 years, until  recently, although TRANSFER‐RABLE RECEIPTS were 
introduced in the Middle Ages, and then FIDUCIARY MONEY in the form of BANK NOTES was 
introduced by the government of Sweden in 1656.  
 
From 1825 through 1875 in the United States there was a major political debate between the "paper 
money men" and the "gold bugs" about how abstract value should be represented in America. 
 
America ended up being the birthplace of widespread use of paper money in the Western world. 
 
This paper money was initially backed by gold  ‐‐ an equally worthless commodity until its electrical 
properties began to have real value in electronics. 
 
Eventually we ended up with FIAT MONEY (circa 1934), not based on the gold standard, to enable 
governments to print money as desired, independently of their actual gold reserves, and thereby 
control aspects of their economy through monetary policy. 
 
A second‐tier advance over that is checks, where actual money does not even change hands during a 
transaction, but waits until a later and more convenient time. 
 
This too was limiting, as people could only spend what they had. 
 
So a Notational Revolution occurred with the invention of FUTURE EARNING POWER, as represented 
by credit in general and credit cards in particular.  , 
 
Thus VALUE‐IN‐THE‐ABSTRACT came to be REAL, and could be traded like a real duck for my cat. 
 
Since in principle anything could be traded for this symbol, the BREADTH of what could be readily 
traded was greatly increased, and this EASE OF USE encouraged more commercial activity. 
 
Once governments understood the power of this notation, they regulated it and then completely 
took it over so THEY could control its abuse. 


                                               Page 28 of 31
Jeffrey G. Long [6/19/2011 2:49:00 PM] 


The Evolution of Symbol Systems and Society 
 
Again we created a new entity in the world: DOLLARS (or their equivalent). ACCOUNTING is the 
notational SYSTEM built upon DOLLARS as ontological inventions, provides RULES for the proper use 
of this notation.  
 
As the result of this ontological invention, society was able to divide work more readily into 
specialized categories, for there was now a common denominator that could be used in any 
commercial activity. 
 
This was the beginning of "commerce" as we know it today. 
 
I wasn't able to find a quotation about the impact of money on societal evolution, but I think you'd all 
agree that money is important in society! 
 
 
                                    




                                                Page 29 of 31
Jeffrey G. Long [6/19/2011 2:49:00 PM] 


The Evolution of Symbol Systems and Society 
 
 
 
 
 
                                              Conclusions 
 

1.        There are limitations to what any notation can express, based on what domain that
          notation was designed to represent and consequently what abstractions it
          embodies. This is true even for the "language of science": mathematics.


2.        A key factor in the evolution of society is the introduction and fulfillment of
          revolutionary new notational systems such as the calendar, writing, mathematics,
          and money.


3         Our society currently faces a "complexity barrier" in dealing with so-called
          "complex systems" such as medicine, ecology, economics, psychology, and public
          policy. But complexity is in the eye of the beholder and can be eliminated by an
          appropriate notation based upon a new ontological invention. Larger computers,
          more data, and more money will not overcome this complexity barrier.


4.        We need to perform research to develop at least one wholly new notation, using
          abstractions beyond fractals or other fundamentally quantitative constructs. I
          believe a key area of research should be the study of complicated conditional
          rules, and higher-level abstractions of classes of rules. Towards this end I am
          seeking funding for a Notational Engineering Laboratory at a local University.
 

 

 
                                           




                                                Page 30 of 31
Jeffrey G. Long [6/19/2011 2:49:00 PM] 


The Evolution of Symbol Systems and Society 
Slide 12: Conclusions 
 
So much for the past; Janus‐like, we must also look to the future.  
 
The history of notation shows ongoing evolution punctuated by periodic revolution. 
 
Have we reached the end of the road? 
 
Do we already have all the notations we need? 
 
I don't think so. 
 
Particularly in the area of complex systems, as one example, we have poor empirical results.  
 
I believe we have hit a complexity barrier that no amount of money or effort will overcome. 
 
We need a new Notational Revolution. 
 
Towards this end I am currently trying to get funding for a Notational Engineering Laboratory at a 
local university. 
 
 
Thank you for your attention. 
 
 
Are there any questions? 
 




                                                Page 31 of 31

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