This document provides an overview of using social media for organizations. It discusses setting social media goals to increase awareness, build attendance, and increase engagement. It also covers choosing the right social media tools and platforms, developing an effective social media strategy and page tips for Facebook. The document emphasizes focusing on customers first and building a community rather than focusing too much on specific tools or platforms. It provides best practices for social media use including posting engaging content regularly and using catchy headlines.

1. Social Media 101
Using Social Media For Your Organization
1

2. 2

3. 3

5. About pull strategies, opt-in
two way conversations

6. Social Media Strategy & Goals
6

7. Strategy & Goals
Don’t fondle the hammer
7

8. Strategy & Goals
Focus on your customer 1st
8

9. Social Media Goals
1. Increase Awareness
9

10. Social Media Goals
2. Build Attendance
10

11. Social Media Goals
3. Increase Engagement
11

12. Social Media Goals
4. Extend Reach of Your Messages
12

13. Social Media Goals
Focus on building the house
not the hammer
13

14. 80% of success
Getting your org ready
It’s not about the tools
14

15. • What do you want to do
with Social Media?
1. Increase awareness
2. Build attendance
3. Increase engagement
4. Extend reach of messages 15

16. Social Tools

20. What has your
attention right
now?

31. Facebook Marketing 101, Sarkita Kurniali

32. Page Tips
1. Cover Photo 850px x 315px
2. Profile Pics now 160px x 160
3. Pinning – you can now pin a
post to top of page or across
the page

33. Page Tips
4. Page Messages (private msgs)
5. Customize tabs & tab photos
6. Your 2nd Website- create a
story

34. Page Tips

35. Page Tips
7. Create milestones (pics can be
up to 843px x 403 px)

36. Page Tips
7. Create milestones
8. Not about you, about your
followers
9. Post lots of photos for
tagging

37. How Important Are they?

38. Dr. Corinne Weisgerber, ST. Edwards University

40. Page Tips
Credits:
1. JohnHaydon.com
2. Dr. Corinne Weisgerber
3. Sarkita Kurniali

41. Page Tips

42. Variety of Options
Page Tips

43. Page Tips
Blogging Rules:
Don’t hurt your
reputation (or anyone else’s).

44. Page Tips
Blogging Rules:
Check facts.

45. Page Tips
Blogging Rules:
Don’t say anything
you wouldn’t
say in person

46. Page Tips
Blogging Rules:
Watch your
language.

47. Page Tips
Blogging Rules:
Disclose potential
conflicts of interest

48. Page Tips
Blogging Rules:
Post frequently

49. Page Tips
Blogging Rules:
Use catchy headlines

50. aminstitute.com/headline/
Page Tips

51. Page Tips

52. Page Tips

53. Page Tips

54. Page Tips

55. Page Tips

56. Page Tips
Facebook for
business
professionals

57. 57

58. 58

60. Images by:
• AlexKess • josef.stuefer • Tonivc
• Images History • KatBPhotography • Gulfu
• Larskflem • ezioman • Lightplay
• Stuck In Customs • BRosen • ant.photos
• dankos-unlmtd • X-Ray Delta One • Biscarotte
• Troy Holden • Kamal H. • See-ming Lee
• Garry - • like, totally • Unhindered by Talent
visionandimagination. • Paolo Margari • ansik
com • Laughing Squid • JKonig
• NuageDeNuit • Beer Bergman • RDECOM
• an untrained eye • Bobbigmac • Pink Sherbet
• 3ammo • Betchaboy