If you haven’t made the shift from serving members to involving them, consider this your wake-up call — and your roadmap.
Sociologists identify today’s online networked individuals as the participatory class. For many adults, the Internet primarily means the web. For others it means chat, connecting with friends, email, games, movies, social networks, text, video — all of which means they are content producers.
As part of a participatory culture, we expect to create, collaborate, connect, share, and learn interactively. We feel that our contributions matter. We share a social or emotional connection with one another that helps solve problems and develop new solutions. It’s a culture that permeates our personal lives and our workplaces.
21. A Participatory Culture Has
• Low barriers to expression & civic
engagement
• Support for creating & sharing content
21
22. A Participatory Culture Has
• Low barriers to expression & civic
engagement
• Support for creating & sharing content
• Informal mentorship where veterans pass on
knowledge & experiences to novices
Henry Jenkins, MIT
22
23. The Participatory Class
The concept of networked individualism
reconfigures users’ access to
information, people and other
resources
23
25. The Participatory Class
to seek and enforce new levels of
institutional and personal
transparency
William Dutton, Oxford Internet Institute
25
26. From command & control
to collaboration and co-creation
From command and control to collaboration and
co-creation
From broadcast production to peer production
From mass production to customized
segmentation
From closed improvements to open innovation
51. Traditional Associations
adopt push economy
Push
• Hierarchical
• From center out to others
• Traditional
51
52. Traditional Associations
adopt push economy
Push
• Hierarchical
• From center out to others
• Traditional
• Program
• Mandated
• Formal
• Traditional
52
53. Today Shift To Pull Economy
Push Pull
• Hierarchical • Networked
• From center out • Decentralized
• Traditional • Innovative
• Program • Platform
• Mandated • Self-Service
• Formal • Informal
53
54. Push Economies
Push Economies
Anticipate members needs
54
55. Push Economies
Push Economies
Anticipate members needs
Silos create standardized products
programs and services
55
56. Push Economies
Push Economies
Anticipate members needs
Silos create standardized products
programs and services
Broadcast methods
56
58. Push Economies
Push Economies
Mass consumption
Resources to mass production
58
59. Push Economies
Push Economies
Mass consumption
Resources to mass production
One size fits all
59
60. Push Economies
Push Economies
Most successful when members
don„t know what they want
60
61. Push Economies
Push Economies
Huge overhead costs in admin
for growth
61
62. Push Economies
Push Economies
Difficulty with innovation and
growth
62
63. Pull Economies Pull Economies
Decentralized networks
Decentralized networks
Customized products
Segmented audiences
Focus on Demand-Driven Needs
Agile
Flexible
Respond fast
Win loyal members through speed & quality
Best practices openly & freely shared
Maximizes enthusaism of members
63
64. Pull Economies Pull Economies
Decentralized networks
Decentralized networks
Customized products
Segmented audiences
Customized products, services
Focus on Demand-Driven Needs
Agile
Flexible
Respond fast
Win loyal members through speed & quality
Best practices openly & freely shared
Maximizes enthusaism of members
64
65. Pull Economies Pull Economies
Decentralized networks
Decentralized networks
Customized products
Segmented audiences
Customized products, services
Focus on Demand-Driven Needs
Segmented audiences
Agile
Flexible
Respond fast
Win loyal members through speed & quality
Best practices openly & freely shared
Maximizes enthusaism of members
65
66. Pull Economies Pull Economies
Decentralized networks
Focus on demand-driven needs
Customized products
Segmented audiences
Focus on Demand-Driven Needs
Agile
Flexible
Respond fast
Win loyal members through speed & quality
Best practices openly & freely shared
Maximizes enthusaism of members
66
67. Pull Economies Pull Economies
Decentralized networks
Focus on demand-driven needs
Customized products
Segmented audiences
Agile, flexile, respond fast
Focus on Demand-Driven Needs
Agile
Flexible
Respond fast
Win loyal members through speed & quality
Best practices openly & freely shared
Maximizes enthusaism of members
67
68. Pull Economies Pull Economies
Decentralized networks
Focus on demand-driven needs
Customized products
Segmented audiences
Agile, flexile, respond fast
Focus on Demand-Driven Needs
Win loyal members through
Agile
Flexible speed and quality
Respond fast
Win loyal members through speed & quality
Best practices openly & freely shared
Maximizes enthusaism of members
68
69. Pull Economies Pull Economies
Decentralized networks
Best practices are openly
Customized products
Segmented audiences freely shared
and
Focus on Demand-Driven Needs
Agile
Flexible
Respond fast
Win loyal members through speed & quality
Best practices openly & freely shared
Maximizes enthusaism of members
69
70. Pull Economies Pull Economies
Decentralized networks
Best practices are openly
Customized products
Segmented audiences freely shared
and
Focus on Demand-Driven Needs
Maximizes enthusiasm of
Agile
Flexible members
Respond fast
Win loyal members through speed & quality
Best practices openly & freely shared
Maximizes enthusaism of members
70
99. 6) Interactive & w/out Walls
Many-to-multitudes
Engages those not present
Extends messages
99
100. 6) Interactive & w/out Walls
Extends ideas, practices
for betterment
Of Profession & Industry 100
101. We serve Our Members Best
By Serving Our
Industry First
101
102. How does this statement impact your
education? Do you agree? Disagree?
Why?
“We serve our members
best by serving our
industry first.”
102
103. 1) Participatory Members
1. To participatory learning
2. From presumed authority to
collective credibility
3. To more horizontal structures
103
104. 1) Participatory Members
2) Presumed Authority
To Collective Credibility
1. To participatory learning
2. From presumed authority to
collective credibility
3. To more horizontal structures
104
105. 1) Participatory Learning
2) Presumed Authority
To Collective Credibility
1. To participatory learning
3) Horizontal Structures
2. From presumed authority to
collective credibility
3. To more horizontal structures
105
106. 4) Formal & Informal
1. To participatory learning
2. From presumed authority to
collective credibility
3. To more horizontal structures
106
107. 4) Formal & Informal
5) Networked Learning
1. To participatory learning
2. From presumed authority to
collective credibility
3. To more horizontal structures
107
108. 4) Formal & Informal
5) Networked Learning
6) Interactive & w/o walls
1. To participatory learning
2. From presumed authority to
collective credibility
3. To more horizontal structures
108