Synopsis of prior four netcommunity training sessions.

1. Higher Ed Bootcamp
Executive Review
Margo Anderson – Internet Solutions Client Manager
THIS MATERIAL IS STRICTLY CONFIDENTIAL.
The information contained in this document, and any attachments thereto, is owned by Blackbaud and is strictly confidential. Unauthorized use, disclosure, or copying of such information is strictly prohibited.
If the reader of this document is not the intended recipient, please notify Blackbaud immediately by calling (800) 443-9441 and destroy all copies of this document and any attachments.
© 2008 Blackbaud
Margo Anderson, Client Manager | Page #1 © 2010 Blackbaud

2. “Netiquette”
Remove distractions from your environment
Close mail or other programs you may have opened other
than Live Meeting
Respond to the polls and questions
Raise your hand electronically to ask a question
Mute your phone
Margo Anderson, Client Manager | Page #2 © 2010 Blackbaud

3. Agenda
Introductions
Session Recap
• Google Analytics
• Email Testing Best Practices
• Successful Event Landing Pages
• Blackbaud NetCommunity New Feature Review
Overview of Data Management Services for Internet
Solutions
Guest Speaker
Questions?
Margo Anderson, Client Manager | Page #3 © 2010 Blackbaud

4. About the Host
Margo Anderson
Internet Solutions Client Manager
• Manager of Blackbaud’s internet solutions
service bureau offering (Data Management
Services for Internet Solutions)
Passionate about online fundraising
and email marketing
5 years of experience working with
Blackbaud NetCommunity
Loves the outdoors!
Margo Anderson, Client Manager | Page #4 © 2010 Blackbaud

5. Intro to Google Analytics
Margo Anderson, Client Manager | Page #5 © 2010 Blackbaud

6. Intro to Google Analytics
Free tool that measures web traffic & online engagement:
• What are your prime hours, days of week, and days of the month for visitor usage?
• How many unique visitors, how often do they visit, for how long?
• What are the most viewed pages? Are they consistently most viewed or do they
change weekly or monthly?
• What are the least viewed pages? Consider revising, re-marketing or removing.
• Where do visitors go when they leave the site?
• What search engines are most used, keywords searched, browsers being used?
Why it’s important?
• Helps you to improve conversion rates (event registration, giving, email sign ups, etc)
• Helps you to tune your communications for better response
• Helps you focus limited marketing resources in the right places
•
Margo Anderson, Client Manager | Page #6 © 2010 Blackbaud

7. Margo Anderson, Client Manager | Page #7 © 2010 Blackbaud

8. Email Testing Best Practices
Margo Anderson, Client Manager | Page #8 © 2010 Blackbaud

9. Email Testing Best Practices
1. Step One: Create a good email template and message
2. Step Two: Create a Testing Strategy
3. Step Three: Execute
4. Step Four: Report and Analyze
Margo Anderson, Client Manager | Page #9 © 2010 Blackbaud

10. Anatomy of a Good Email Message
Once email newsletter timing is
determined, always send the
Create naming conventions for same day & time
your email messages
Includes organization name
Subject line includes
organization name and topic
Utilize merge fields
Margo Anderson, Client Manager | Page #10 © 2010 Blackbaud

11. Anatomy of a Good Email Message, cont.
Include links back to your site
Social networking links
Margo Anderson, Client Manager | Page #11 © 2010 Blackbaud

12. Create a Testing Strategy
Testing can quickly become overwhelming if you don’t have a plan.
1. Determine what you want to test.
2. Determine how large your sample size will be (#
vs. % of list).
3. Determine how you will analyze and track results.
Source: Email Marketing by the NUM8ERS
Margo Anderson, Client Manager | Page #12 © 2010 Blackbaud

13. Successful Event Landing Pages
Margo Anderson, Client Manager | Page #13 © 2010 Blackbaud

14. Top Ten Must Haves
10. Facebook Like Box
9. Social Networking Links
8. ShareThis
7. Link to Calendar/Schedule of Events
6. Snazzy Alumni Photos
5. Recap of Last Year
4. Specific OR Friendly URL
3. Look Who’s Coming (Directory Part)
2. Survey/Poll
1. Online Registration/RSVP Functionality
Margo Anderson, Client Manager | Page #14 © 2010 Blackbaud

15. NetCommunity New Feature Review
Margo Anderson, Client Manager | Page #15 © 2010 Blackbaud

16. NetCommunity New Feature Review
Reviewed the following new features:
Scheduled Emails
• Schedule emails to be sent on a recurring basis
Conditional Email Content
• Targets content to a member of a specific query within an
email message
Events Calendar
• Import events
• Ability to color code and add icons for each calendar
within a group calendar
Directory
• Sort by column headers
Margo Anderson, Client Manager | Page #16 © 2010 Blackbaud

17. NetCommunity New Feature Review, cont.
Content Comparison
• Automatically compares content based on click-throughs
User Interface
• Demoed the enhancements to the user interface
Common Forms
• Creates custom forms that accepts payment and creates an
export file
Margo Anderson, Client Manager | Page #17 © 2010 Blackbaud

18. Why focus on email and online fundraising?
Margo Anderson, Client Manager | Page #18 © 2010 Blackbaud

19. Why focus on email and online fundraising?
Margo Anderson, Client Manager | Page #19 © 2010 Blackbaud

20. Why focus on email and online fundraising? cont.
Online giving is the fastest growing channel and has
been recession-proof since 2001
Online donors are usually incremental new donors,
expanding your network of support
Online gifts are usually 51% larger than offline gifts
Multi-channel donors that give via the internet give gifts
that are 46% more than other multi-channel donors
Margo Anderson, Client Manager | Page #20 © 2010 Blackbaud

21. Why focus on email and online fundraising? cont.
High average online gift amounts
Average Online Gift Amounts by Sector
All Sectors $144.72
Business / Corporations $194.05
Cultural $112.47
Family / Human Services $154.13
Foundations $209.53
Healthcare $95.21
Hospitals $120.16
Higher Education $204.05
Independent Schools $371.62
Other $110.04
Recreational / Social $134.31
Religious $196.44
Margo Anderson, Client Manager | Page #21 © 2010 Blackbaud

22. Why focus on email and online fundraising? cont.
Email is nimble and provides virtually instant access to
friends and supporters
Email is personalized and serves information in ways 21st
century constituents expect
Email is inexpensive compared to other channels
Email is a great equalizer – every organization can look
professional and exceptional
Email is measurable, offering opportunities to optimize your
marketing message like no other channel
Margo Anderson, Client Manager | Page #22 © 2010 Blackbaud

23. Overview of DMS for Internet Solutions
Margo Anderson, Client Manager | Page #23 © 2010 Blackbaud

24. What is DMS for Internet Solutions?
It can be a challenge for nonprofits to recruit, train, and retain staff members
who can help with online fundraising and email marketing.
DMS for Internet Solutions is a web and email management
services bureau offering.
Blackbaud’s DMS for Internet Solutions provides a solution to
staffing issues.
Services can range from recurring content updates to creating
targeted email event invitations with accompanying landing pages
and event registration forms.
Margo Anderson, Client Manager | Page #24 © 2010 Blackbaud

25. What is DMS for Internet Solutions?
DMS for Internet Solutions allows nonprofits with our Internet products to offload recurring, ongoing functions
associated with web/email management and day-to-day operations.
Data Services Email Management
• Assistance in processing Blackbaud • Segmentation and list preparation
NetCommunity transactions within The Raiser’s • Split testing
Edge. • Copy editing (including conditional email
• Configuring The Raiser’s Edge to support new content)
Blackbaud NetCommunity parts • Email template development
• Reporting and List Generation Services • Email testing
• Opt-out and Bounce management
Content Management Online Strategic Oversight
• Copy editing • Share Blackbaud NetCommunity best practices
• Create new pages and templates in relation to the organization’s audience and
• Configure and style Blackbaud NetCommunity organizational priorities
parts • Provide quarterly updates of internet trends
• Maintain and update information architecture and evolving technologies that impact the
• Refresh content and images (i.e., replace organization’s business objectives
expired content) • Maintain web presence on the leading-edge of
solution functionality
• Distribute monthly analytics reports of relevant
Margo Anderson, Client Manager | Page #25 web and email metrics © 2010 Blackbaud

26. A Word from Chip Potts
Associate Director &
Chief Financial Officer
Santa Monica College
Foundation
DMS for Internet
Solutions Client since
October 1st
Margo Anderson, Client Manager | Page #26 © 2010 Blackbaud

27. Contact you account manager or Margo Anderson to learn
more about signing up for DMS for Internet Solutions.
Questions?
Margo Anderson, Client Manager | Page #27 © 2010 Blackbaud