1. ECSN—New York Yankees Convention
34 Howard Parkway
New York, NY 10001
Phone: 800-408-9345
Fax: 800-408-6534
www.empirecitysportsnetwork.com
BACKGROUNDER
Founded in 2004, the Empire City Sports Network provides coverage to the professional
and collegiate basketball, baseball and hockey teams that are located in the New York-
Metropolitan media market. The founder of the network, Erick Ippolito, decided to start a
Manhattan-based broadcasting company that would television the games to the residents in New
York, Northern New Jersey, and Southern Connecticut.
Presently, Empire City Sports Network garners impressive ratings from the households in
the Northeastern Tri-State Area. Over its eight years of existence, it has averaged a household
rating of 4.1, making it the second-most watched sports network in the region, only behind ESPN.
By covering various sports at different levels, the Empire City Sports Network has shown its
capability to consistently cater at a high level to such a diverse region.
Considering methods that would eventually get other media outlets to use our company’s
footage on a more consistent basis has been a conundrum that the company has been to find a
solution for. Currently, ESPN occasionally airs our footage, but we would like to expand on that
to other media outlets.
The company is heading in a positive direction, thanks to the increased ratings that our
station generates on a daily basis. The employees at Empire City Sports Network are not satisfied
with that, and are looking for ways to constantly improve their services.
Contact: Jeff Stansbury, Public Affairs Director
(973) 438-6734
JStansbury@ecsn.net

2. ECSN—New York Yankees Convention
34 Howard Parkway
New York, NY 10001
Telephone: (800) 408-9345
Fax: (800) 408-6534
www.empirecitysportsnetwork.com
EMPIRE CITY SPORTS NETWORK
FACT SHEET
 Since the company’s inception in 2004, the ECSN has averaged a higher monthly rating than its
rival New York centered channels, the MSG and YES Networks.
 Tours of the Empire City Sports Network’s headquarters can be scheduled by utilizing the
organization’s website, by going to the “tours” section.
 The ECSN has formed a close bond with local franchises over the years, which has led to
partnerships. Partnerships that allow the website to offer team promotions to viewers of the
network and visitors of the company’s website.
 A recent survey distributed to people who reside in the New York-Metropolitan area, showed
that nearly two-thirds (64%) of all households reported watching the ECSN or visiting the
website for at least thirty minutes per day.
 Another survey that was distributed to residents of the same area noted that eighty-eight
percent of ECSN’s viewers were satisfied with the company’s content, website and routine
promotions.

3. ECSN—New York Yankees Convention
Mr. Erick Ippolito, President
Empire City Sports Network
P.O. Box 13770
Manhattan, NY 10001
Telephone: (800) 408-9345
Fax: (800) 408-6534
E-mail: EIppolito@basn.net
For Immediate Release
EMPIRE CITY SPORTS NETWORK TO HOST CONVENTION WITH NEW YORK YANKEES
(MANHATTAN NY, March 3)— The start of baseball season is quickly approaching. The Empire
City Sports Network has made an agreement with the New York Yankees organization to host
an autograph session that will involve current and former Yankee players. The session will be
held next weekend in Manhattan. It will last from 10 a.m. to 3 p.m. Admission will only be
granted to the 200 people who are randomly selected through an online drawing. People can
register for the drawing through the ECSN website.
Visitors will be able to do more than just have merchandise autographed. They will also be able
to attend a Q & A panel, where players can answer baseball-related questions that their fans
may have for them. Routine tours of the broadcasting station will also be given throughout the
day. There will also be multiple raffles that will be held at varying times during the event. The
prizes will include merchandise, game tickets and even a new car as the grand prize.
More

4. ECSN—New York Yankees Convention
“This event will be the first that the Empire City Sports Network will host. I couldn’t think of a
better way to possibly do it, than by having members of a storied franchise like the Yankees
agreeing to come here. This will also be a great opportunity for people who are interested in
sports broadcasting to see the inside of a company that does just that.” said Erick Ippolitio,
Empire City Sports Network president. Ippolito continued, “We know how passionate people in
the New York-Metropolitan area are about sports. That especially rings true for one of the most
successful sports franchises, that just happens to be located right here in the Big Apple. We are
pleased to offer this opportunity to meet Yankee legends to some of the best fans that baseball
has to offer.”
The Empire City Sports Network is a for-profit organization that was established in 2004. The
ECSN is committed to providing the best broadcasting and news to viewers in the New York
area. Over the company’s years of existence, it has consistently garnered high ratings in a top
media market. The ECSN routinely offers promotions to viewers of the network.
For more information about the convention, or how to register for the drawing, contact Jeff
Stansbury at (973) 438-6734, or by e-mail at: <JStansbury@ecsn.net>.

5. ECSN—New York Yankees Convention
May 3, 2012
Colin Myler
New York Daily News
Dear Mr. Myler,
Next month, the Empire City Sports Network plans to finalize an agreement with the FOX Network. The
deal will have the FOX Network air footage gathered by the ECSN during their sports timeslot on a daily
basis for the next nine years. This will be the ECSN’s first major partnership with a major television
outlet.
As you are likely aware of already, people who live and work in this region have a strong passion for
sports. That has been shown in the impressive attendance numbers for local games, to the discussions on
radio and television stations, and even when people pick up the newspaper for information regarding their
favorite teams.
This new partnership between two television broadcasting stations is estimated to have an impact on more
than 22 million people. This merger will allow people to have more opportunities to take advantage of the
benefits that come with consistently being exposed to the ECSN’s content.
We are sure that readers of the New York Daily News will want to learn more about the specifics of the
impact that this merger will have on them. Please feel free to contact Erick Ippolito, President, at (800)
408-9435. If you need more information, please inform me.
Sincerely,
Jeff Stansbury
Public Affiars Director
Empire City Sports Network

6. ECSN—New York Yankees Convention
April 29, 2012
Arthur Sulzberger
New York Times
Dear Mr. Sulzberger,
This week, the Empire City Sports Network is planning to give away 150 free tickets to Game Four of the
NBA playoff series at Madison Square Garden involving the New York Knicks and the Miami Heat. The
winners will be selected through the ECSN website, where participants can enter their names into the
drawing. On May 1, the winners will be selected and have their tickets sent t them through an e-mail
address.
As you may be aware of, tickets for Knicks games are usually in high demand, and are normally too
expensive for most people in an economy like this. That is why the ECSN wants to offer diehard fans the
opportunity to cheer on their team in what is sure to be an intense environment, in the “Mecca of
Basketball.” This promotion will hopefully show viewers show how the ECSN cares about its valuable
customers.
We are sure that readers of the New York Times will be interested in learning more about the ECSN’s
promotion involving New York’s basketball team. We look forward to assisting you in any way we can.
Please feel free to contact Erick Ippolito, President, at (800) 408-9435. If you need more information,
please inform me.
Thanks for your attention.
Sincerely,
Jeff Stansbury
Public Affairs Director
Empire City Sports Network

7. ECSN—New York Yankees Convention
ROPE ANALYSIS
(I) RESEARCH
ORGANIZATION-
 The viewers of the Empire City Sports Network include people who live in the Northeast
Tri-State area.
 The Empire City Sports Network broadcasts games involving the New York Knicks, the
New York Yankees, the New York Rangers, and the New Jersey Devils.
 In the past, the ECSN has offered special promotions on its company websites, which
rewarded participants with team merchandise, free game tickets and even the chance to
meet professional athletes.
 The ECSN desires to have major news outlets in the New York area use their footage to
broadcast highlights of the games that the ECSN has footage of.
OPPORTUNITY-
 The ECSN has existed long enough to show that it is here to stay as a broadcasting
company in the nation’s largest media market.
 The ECSN has the chance to partner with other media outlets that broadcast to the same
market, in order for them to use the ECSN’s footage for their sports segments.
AUDIENCE-
 The ECSN has recently targeted NBC, FOX and ABC as potential media outlets to make
agreements with to use BASN’s footage.

8. ECSN—New York Yankees Convention
 The ECSN has done research through surveys to determine how interested people are in
having sports footage in their news broadcasts. Over four-fifths (84%) of respondents
have stated that they would be interested in seeing ECSN’s footage used in major media
outlets’ newscasts.
(I) OBJECTIVES
IMPACT-
 Increase knowledge about the Empire City Sports Network among the various media
outlets in the New York-Metropolitan area.
 Show the other media outlets about the positives that the ECSN contributes to the viewers
in this region.
 Reinforce other media outlets’ favorable attitudes towards the ECSN, while decreasing
their unfavorable views of the organization.
OUTPUT-
 Being proactive, by providing interesting and coverage-worthy footage to fellow media
outlets that do not have a specific focus on covering sports.
 Being reactive, by providing explanations to the media outlets that receive ECSN’s
footage.
(II) PROGRAMMING
 Getting a feature story about an event hosting professional athletes published in local
papers, and aired on other mainstream news outlets.
 Providing footage that contains clips of said event to other mass mediums like the NBC,
CBS and FOX networks.

9. ECSN—New York Yankees Convention
(III) EVALUATION
IMPACT
 FOX Network used the footage from the Yankees event. They were pleased enough to
offer the chance for ECSN to partner with them, so they could use more of ECSN’s
footage in their daily sports segment.
OUTPUT
 The NY Daily News, New York Post, New York Times and FOX Network were pleased
with the content provided to them by the ECSN.
 These organizations were also pleased with the level of elaboration that was provided by
the Public Affairs department, and have expressed interest in working with ECSN in the
future.