Personal Branding Create Your Plan, Promote Your Brand
Alberta Youth Entrepreneurship Camp Presentation (Aug 2010)
1. A Ninja’s Guide To
Becoming A Successful
Entrepreneur
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2. Who Am I?
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3. Jeff Schneider AKA “The Marketing Ninja”
✓ Founder & President of Marketing
Ninjas, one of the fastest growing
Internet Marketing service
providers in the country.
✓ Marketing consultant to top
executives and professionals
✓ Motivational speaker & blogger for
young aspiring entrepreneurs
Check out my personal blog for young entrepreneurs:
JeffSchneider.com
4. Keys To
Success In Business
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5. According to Gary Vaynerchuk, author of
Crush It! Why Now Is The Time To Cash In On Your Passion
✓ Love your family
✓ Work super hard
✓ Live your passion
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6. The Passion Test
✓ Look in the mirror and ask yourself, “What do I
want to do every day for the rest of my life?”
✓ What are you truly passionate about?
✓ Can you think of 50 interesting things to talk about
it?
✓ Answer this and you’re well on your way.
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JeffSchneider.com
7. Create a Plan
✓ First, create a life plan. What does your dream
look like? Write it down.
✓ Then, if you have a business idea, create a business
plan.
✓ Be detailed: Who? What? When? Where? Why?
How?
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8. Develop Your Skills
✓ The 3 biggest skills you must learn are:
✓ Storytelling
✓ Marketing (especially Internet Marketing)
✓ Sales
✓ If you’re going to go and get a job, work to LEARN
not to EARN.
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JeffSchneider.com
9. Learn How To Do Joint Ventures
✓ A Joint Venture is a partnership or an alliance that
helps two or more parties get what they each
want - a win/win.
✓ Using Joint Ventures, you can get anything you want
by helping enough other people get what they
want.
✓ Check out www.YoungDollarMakers.org
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JeffSchneider.com
10. Identify a Niche
✓ A niche is a segment of the population where you
intend to concentrate your efforts.
✓ Specialists make more $$$ than generalists.
✓ It’s much easier to be a big fish in a small pond.
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11. My 5 Biggest Entrepreneurial A-Ha’s
1. Successful businesses are built on systems.
2. Learn to leverage other people’s resources. (time,
money, labor, databases, employees, systems, etc.)
3. Focus on your strengths and delegate or outsource
the rest.
4. Have a product or service that is scalable.
5. Revenue must be monthly recurring. (Sell them
once and get paid month after month.)
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12. Start Building Your
Personal Brand
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13. Building Your Personal Brand
✓ Establish your presence online. Go and register
www.YourName.com and www.YourName.tv
immediately. Use www.GoDaddy.com or another
Domain Registration service.
✓ Start a blog. WordPress and Tumblr are both quick
to get started with and easy to use.
Check out my personal blog for young entrepreneurs:
JeffSchneider.com
14. Building Your Personal Brand
✓ Start using Social Media. Create a Facebook profile
and start a Fan Page (not a group). Create profiles
on Twitter and YouTube using your name as the
Username.
✓ Start creating content about what you are
passionate about. Write blog articles about your
passion. Film short videos and post them to
YouTube. (You can film AWESOME videos with a
$200 Flip HD Camera)
Check out my personal blog for young entrepreneurs:
JeffSchneider.com
15. Building Your Personal Brand
✓ Create your online community using these services
and have conversations with them.
✓ Start creating a contact list. It’s who you know not
what you know. Your net worth = network.
✓ Create a product to sell.You could sell an eBook
you write about your passion. Or go to
www.CafePress.ca and create a t-shirt to sell. Use
www.PayPal.com to get paid.
Check out my personal blog for young entrepreneurs:
JeffSchneider.com
16. 7 Common
Characteristics of a
Successful Entrepreneur
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18. PERSISTENCE
✓ When should you give up?
✓ When do you throw in the towel and abandon the
journey, the mission, the purpose, and your
dreams?
✓ What if a toddler learning to walk gave up?
✓ It took Thomas Edison more than 10,000 attempts
to build the modern day light bulb!
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20. ATTITUDE
✓ You are blessed with the ability to wake up each
day and decide your attitude.
✓ Each circumstance gives you the opportunity to
choose how you’ll react to it.
✓ It’s never the circumstance that controls you.
✓ It’s your choice each and every time.
✓ Attitude is the wind in your sails. It’s the single
most important part of being totally happy.
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22. DISCIPLINE
✓ You need discipline to have success.
✓ Your will power and true desire play a huge role in
your discipline.
✓ The difference between being interested in a result
and committed to a result is that when you’re
interested, you do what’s convenient; when you’re
committed, you do WHATEVER IT TAKES.
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23. VISION
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24. VISION
✓ What’s the big picture for YOUR life?
✓ What do you want to accomplish in your lifetime?
✓ If you were to die, what would you want said about
your life in your eulogy?
✓ This is not something we can learn from someone
else. This is something we can only learn from
within.
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26. PURPOSE
✓ Deep inside each of us we yearn for the true
meaning in our life.
✓ What do I stand for? What do I believe in? For
what importance am I here on Earth?
✓ Each of us has a need to belong and fit into the
whole; we all need and want to contribute.
✓ Ask yourself, “What is one thing that if I don’t do
it, I will feel my life has been a waste of time?”
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28. F.O.C.U.S.
✓ Follow
✓ One
✓ Course
✓ Until
✓ Successful
✓ You only have 100% of your time. If you are
focused on 4 things, each gets only 25% of your
time and it will take 4 times longer to complete.
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29. ACTION
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30. ACTION
✓ So many people are afraid of making mistakes that
they’ve paralyzed themselves into observation
instead of action.
✓ If you wait till you have every piece of the puzzle
figured out before you feel confident that you can
do it, you’ll miss out on the whole journey.
✓ Winners take action and never feel ashamed or
guilty for getting it wrong and making a mistake.
That’s how we LEARN. Go do it!
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JeffSchneider.com
31. In Order To Be Successful, You Must:
✓ Have undying PERSISTENCE
✓ Keep a positive ATTITUDE
✓ Practice DISCIPLINE
✓ Have a VISION
✓ Live life on PURPOSE
✓ F.O.C.U.S. on your goal
✓ Take ACTION every single day
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32. Becoming Successful Is
Like Eating An Elephant
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33. You do it one
bite at a time.
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34. Goals Have To Be S.M.A.R.T.
✓ Specific
✓ Measurable
✓ Attainable
✓ Realistic
✓ Timely
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35. Goals Have To Be: Specific
✓ Make your goal detailed.
✓ “I want to make lots of money is NOT
specific.
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36. Goals Have To Be: Measurable
✓ How much?
✓ How long?
✓ What’s your success going to be and how do
you measure it?
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37. Goals Have To Be: Attainable
✓ Do you have everything you need to get
started?
✓ Can you find what you’re missing?
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38. Goals Have To Be: Realistic
✓ Is it even possible for you to achieve this
goal?
✓ Ex. You can’t get drafted to play in the NHL
if you don’t play hockey.
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39. Goals Have To Be: Timely
✓ How long is it going to take you to achieve
your goal?
✓ When do you want to accomplish it by?
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40. 7 Little Known Secrets
To Achieving ANY Goal
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41. 7 Little Known Secrets
To Achieving ANY Goal
1. Take ACTION
✓ Do at least one thing to get closer to your
goal every day.
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42. 7 Little Known Secrets
To Achieving ANY Goal
2. REVIEW
✓ Write out your goal EVERY day.
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43. 7 Little Known Secrets
To Achieving ANY Goal
3. AFFIRM
✓ Look at yourself in the mirror every day and
remind yourself that you have the ability and
resources to achieve your goal.
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44. 7 Little Known Secrets
To Achieving ANY Goal
4. VISUALIZE
✓ Visualize yourself achieving your goal. Feel
how good it feels to have accomplished it.
EVERY Olympic medal winner visualizes
winning before they ever begin the race.
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45. 7 Little Known Secrets
To Achieving ANY Goal
5. LEARN More About Your Goal
✓ 99% of what we want to accomplish has
already been done by someone. Learn from
their mistakes! This will save you valuable
time in achieving your goal.
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46. 7 Little Known Secrets
To Achieving ANY Goal
6. Have An Attitude of GRATITUDE
✓ Appreciate, love, be grateful, and have fun.
When we are grateful for what brings us
joy, we attract more of it into our lives.
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47. 7 Little Known Secrets
To Achieving ANY Goal
7. CELEBRATE!
✓ Celebrate ALL successes, big or small.
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48. “Imagination is the seed of man’s
greatest accomplishments!”
“Shoot for the moon, ‘cause even
if you miss, you’ll still land among
the stars.”
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JeffSchneider.com