Key Benefits of DenuoSource\'s Solutions for Marketing, Strategy and Business Intelligence Teams. Call the Marketing Solution Guy at 972 342 5470 for more information.

2. • DenuoSource is an analytics firm with a global Founded 2006
delivery platform Nature of Data Analytics
work
• As a strategic partner, we accelerate the ability
of our clients to increase revenue and decrease # of 100
costs – in short, we turn data into profit Employees
• We work hand-in-hand with our clients offering Offices US: Dallas, Minneapolis
the best of consulting and global sourcing in a India: Hyderabad
proven hybrid delivery model
Practice Areas • Retail/CPG
• DenuoSource Engagement teams comprise of • Technology & Media
Data Warehousing Experts, Statistical Modeling • Telecom
Experts and Management Consultants • Healthcare Insurance
• Our operating model involves working as Functional • BI/Reporting/Automation
project consultants, providing temporary Expertise • Data Management
staffing and on-demand support as well as •Consumer Insights
setting up a dedicated/retainer analytics team • Marketing Operations
for our clients • Advanced Analytics
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3. Solution oriented,
collaborative
work-ethic
Capacity + Decision Sciences
• Long-Term • Deep Analytical Capabilities
• Cost Effective • Heightened Intellectual Curiosity
• Staff Augmentation • Relentless Pursuit of Excellence
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4. • Focus on industrializing processes
• Cost effective delivery model
to achieve scale
• Long-term capacity solution, with
• Advanced Analytics
local & experienced consultants
• Marketing Operations
• Data Mgt/Business Intelligence
& Reporting
Industrialize Reduce
Processes Costs
Extend Accelerate
• Works as an extension of your Capabilities Delivery
existing team. Benefits of partnering • Accelerated project delivery
with DS extend beyond achieving • Team at Client offices
High-Quality, actionable results • Team at DenuoSource offices
• Collaborative and team-based
working relationships
Our partnership extends current capabilities in a scalable manner by leveraging a cost effective
delivery model
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5. Data Warehousing Firms Marketing Research & Management Consulting
Analytics Firms Firms
Key • Loading Data • Defining KPIs • Generating Business Insights
Activities • Merging multiple data sets • Developing statistical models • Provide actionable recommendations
Analysis & Business
Data Data Mgmt
Modeling Insights
Key • Large Volumes of Data • Industry Knowledge • Industry Knowledge
Challenges • Expertise in managing databases • Expertise in Statistics • Understanding business drivers
DenuoSource
DenuoSource Engagement teams comprise of Data Warehousing Experts,
Statistical Modeling Experts and Management Consultants
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6. DS Service Offering Description Client Examples
• Create actionable reporting • Fortune 100 Specialty Retailer
Business
Performance Benchmarks
Sales $ / MM $ Units/ Sales $ / MM $ Units/
# of Store/ /Store/ Store/ Store/ /Store/ Store/
Position Business Unit Features Week Week Week Week Week Week
• Automation of BI/Reporting National Office Supply Retailer
Position 1 BU1 63 $246 $26 17 $370 $39 25
•
BU2 178 $124 $24 26 $186 $36 40
BU3 152 $280 $32 81 $420 $49 121
Intelligence &
BU4 286 $151 $26 19 $226 $39 28
BU5 76 $117 $28 10 $176 $42 15
BU6 107 $589 $48 23 $884 $72 35
Position 1 862 $226 $30 31 $340 $44 46
Position 2 BU1 45 $132 $29 18 $197 $43 27
needs from existing data sources National Grocery Retailer
BU2 119 $124 $18 32 $186 $26 48
•
BU3 257 $75 $23 9 $112 $34 14
BU4 12 $114 $25 11 $171 $38 16
Reporting
BU5 221 $103 $28 23 $154 $42 34
BU6 74 $141 $40 18 $212 $60 27
Position 2 728 $102 $26 19 $153 $38 28
Position 3 BU1 20 $20 $7 5 $30 $11 7
BU2 124 $33 $12 10 $49 $18 15
• Key Levers: Cost & Speed Private Label Manufacturer
BU3 142 $21 $8 6 $32 $12 9
•
BU4 42 $41 $9 8 $61 $14 11
BU5 52 $18 $8 4 $27 $13 5
BU6 7 $51 $28 5 $76 $42 7
Position 3 387 $27 $10 7 $41 $14 10
• Bring disparate data sources • Leading Wireless Provider
Data
together to get ready for analysis • Leading Department Store
Management
• Ongoing data maintenance Retailer
• Key Levers: Cost • National Grocery Retailer
• Make results of ‘analyses’ • Leading Confectionery Firm
Customer actionable & relevant • Worldwide CPG &
Insights • Activate at local / execution level Commodities Trader
• Key Levers: Revenue
Campaign • Support operations of day-to- • Leading Electronics Retailer
Management day marketing activities • Grocery & Distribution
• Key levers: Cost & Efficiency Retailer
• Application of mathematics, • Largest Health Insurance Provider
10,000,000
9,000,000
Advanced
8,000,000
econometrics, and statistics to
7,000,000
• National Furniture Retailer
6,000,000
Eq. Volume
5,000,000
Analytics
4,000,000
uncover data patterns Department Store Retailer
3,000,000
•
2,000,000
1,000,000
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Base
Online
FSI
Display
TPR Only
email
Feature and Display
Radio
Outdoor
Feature
TV
Catalina
• Key Levers: Revenue & Cost • #2 Advertising Agency
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7. • Create a self-funding financial structure
• ASB operates as an internal ‘consulting’
firm Sustainable Financial
• Governance council is comprised of
• Rate structure includes internal & external Model
both Walgreens & DS executives to
resources guide charter
• Requires senior executive
sponsorship
ASB Governance &
Infrastructure
Oversight
• Adequately Staffed
• Adequately Resourced
• Constant Communication
• SharePoint for team collaboration &
• The ASB is built in a planned knowledge sharing
manner and will go through a • Regular cadence of updates at all
natural evolution levels
Lifecycle
Communications
Management
• The ASB maintains a focused
charter and list of services to ensure
quality, relevance, and credibility Expertise & Focus
• Needs are evaluated on a regular
basis by the Governance Council
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8. Company Description* What we do for them Company Description What we do for them
World’s largest US based Feature item & modular World’s second largest Production
retailer and public food and beverages
corporation
review corporation
data analysis
Largest chocolate Assortment Planning Promotional effectiveness,
manufacturer in North US based
America grocery retailer Media mix
Specialty retailer of Customer Analytics and Customer
consumer electronics in World’s leading sporting
Reporting goods retailers Segmentation
the United States
Global technology giant Ad Spend Analysis and International producer and Advanced Reporting and
based in Seattle Marketing Dashboard marketer of agricultural and Secondary Research
food products and services
Nation’s leading organic Prediction Models for Yield
products manufacturer Retail department store Customer
company based in York, Segmentation
Pennsylvania
Nation’s leading Churn Modeling
mobile operator promoted and Profitability Analysis Leading supplier of office Media mix, Promotional
by Nation’s largest
conglomerate
products and services Effectiveness
Customer Segmentation
Nation’s leading and Profitability Analysis * Client names have been withheld to ensure
mobile operator
confidentiality
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9. Data Information Knowledge
Decision Support System
Tools Business Objects, Cognos, SAS, SQL Analysis Server, SQL Server
Used Reporting Services, Excel
Data Analysis
 Actionable Insights
Data
 Recommendations
 Trend analysis
DS Expertise Data Processing Steps
 Gap / Root cause analysis
Expertise in dealing with:  Key Findings etc.
 Data Collection
 Large Volume of Data  Data Harmonization /
 Incoherent and Normalization Report/ Dashboard
multiple data sources  Data Cleaning
 Data Duplication /  Data integration
Inconsistency / Executive Dashboard
 High level view
redundancy  Quick business snapshot
Drill down reports
 At various drill down levels
DBs Used SQL Server, Oracle, Teradata  For Managers-enable
operational Decision support
Ad-hoc reports
We generate 2000+ reports and analyses a year using multiple  On demand reports
databases; various file formats and other data sources, for  Customized illustrations and
views
1,000+ business users for leading Fortune 500 firms.
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