Marketing to Millennials Top Trends and Ways to Reach This Elusive Group

1
Jeff Fromm
Co-Author “Marketing to
Millennials: Reach the Largest
and Most Influential Generation
of Consumers Ever.”
EVP at Barkley, a fiercely
independent ad agency.
Copyright© 2013 by Barkley. All rights reserved.

2
Submit questions!
5 people who submit questions
will receive a free book!

3
The Definition
of Brand Value
We Knew and Loved
DIED.

4
The New Definition of Brand
Value
Brand Value
=
Functional, Emotional & Participative Benefits
Price
Σ

5
Images via respective sites.Copyright© 2013 by Barkley. All rights reserved.
MILLENNIAL
MINDSET

6
QuickTime™ and a
H.264 decompressor
are needed to see this picture.

8

9
QuickTime™ and a
MainConcept H.264 decompressor

10
To get full access to all the
reports check out my
linkedin profile:
www.linkedin.com/in/jefffromm/

11

12

13
The Participation Economy

14
Creative Excellence
to Content Excellence
CREATIVE
EXCELLENCE
CREATIVE
EXCELLENCE

16

“Useful Is The New Cool.”
Write this down...

18
So Here Are The Six
Rules:
Engage early adopters of new technology.
Build a listening and participation strategy.
Make them look good among peers.
Design a sense of adventure and fun into your brand.
Embrace disruption.
Keep their loyalty.
1
2
3
4
5
6

19
RULE 1:
Engage Early Adopters
of New Technology
1
2
3
4
5
6

20
Millennials are 2.5x more likely
to be early adopters of new
technology
Source: “American Millennials: Deciphering the Enigma Generation.” Joint research by Barkley, BCG & SMG.Copyright© 2013 by Barkley. All rights reserved.
1
2
3
4
5
6

21
Do You Have a
Tech Roadmap?
1
2
3
4
5
6

22
1
2
3
4
5
6

23
1
2
3
4
5
6

24
QuickTime™ and a
H.264 decompressor
1
2
3
4
5
6

25
1
2
3
4
5
6

26
1
2
3
4
5
6
RULE 2:
Build a Listening and
Participation Strategy

27
1
2
3
4
5
6
One-third of Millennials say
they like a brand more when
the brand uses social media

28
1
2
3
4
5
6

29
1
2
3
4
5
6

30
1
2
3
4
5
6

31
1
2
3
4
5
6

32
1
2
3
4
5
6

33
1
2
3
4
5
6

34
1
2
3
4
5
6

35
QuickTime™ and a
GIF decompressor
1
2
3
4
5
6

36
1
2
3
4
5
6

37
1
2
3
4
5
6

38
QuickTime™ and a
GIF decompressor
Source: http://weknowgifs.com/wp-content/uploads/2013/03/googly-eyes-meerkat.gifCopyright© 2013 by Barkley. All rights reserved.
1
2
3
4
5
6

39
1
2
3
4
5
6

40
1
2
3
4
5
6

41
Taco Bell Joins The
Snap Chat Community
Images via TwitterCopyright© 2013 by Barkley. All rights reserved.
1
2
3
4
5
6

42
Images via TwitterCopyright© 2013 by Barkley. All rights reserved.
1
2
3
4
5
6
Taco Bell Shares Secret:
The Beefy Crunch Burrito is Back

43
1
2
3
4
5
6
RULE 3:
Make Them Look
Good Among Peers

44
1
2
3
4
5
6
70% of Millennials are more
excited about a decision they’ve
made when their friends agree
with them

45
Images via Warbyparker.comCopyright© 2013 by Barkley. All rights reserved.
1
2
3
4
5
6

46
1
2
3
4
5
6
RULE 4:
Design a Sense of
Adventure and Fun into
your Brand

47
1
2
3
4
5
6
69% of Millennials say they
consider themselves
adventurous

50
1
2
3
4
5
6
RULE 5:
Embrace Disruption

51
1
2
3
4
5
6

52
1
2
3
4
5
6
Meet Michael

53
QuickTime™ and a
decompressor
1
2
3
4
5
6

55
1
2
3
4
5
6
RULE 6:
Keep Their Loyalty

56
1
2
3
4
5
6
45% of Millennials will go
out of their way to shop at
stores offering rewards
programs

Implici
t
Loyalty
Explicit
Loyalty
vs.

59
1
2
3
4
5
6
What if you have an iconic
brand with an older core
audience?

60
1
2
3
4
5
6
1
2
3
4
5
6

61
Storytelling
vs.
Storydoing

62
www.sharelikebuy.com
ANA DISCOUNT CODE: ANA4SLB

63
Sneak Peek for
ANA Members...

64
The Millenial Generation
Becomes Parents!
Go to millennialmarketing.com to get a
taste of our newest research and learn
more at our Share Like Buy conference in
September!

6565
THANK YOU
@ jefffromm | jfromm@barkleyus.com | www.sharelikebuy.com

Marketing to Millennials Top Trends and Ways to Reach This Elusive Group

Recomendados

Recomendados

Mais conteúdo relacionado

Semelhante a Marketing to Millennials Top Trends and Ways to Reach This Elusive Group

Semelhante a Marketing to Millennials Top Trends and Ways to Reach This Elusive Group (7)

Último

Último (20)

Marketing to Millennials Top Trends and Ways to Reach This Elusive Group

Notas do Editor