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Jeetendra Pathak
Jeetendra Pathak
NegóciosTecnologia
1 de 8
STRATEGIC MARKETING
Meaning “Long term in view”
Process of strategic marketing • Vision • Mission • Objectives • Analysis • SWOT • Strategic alternative choice • Implementation • Evaluation
• Vision : What • Mission : How • Objectives : Sub goal
Analysis External Analysis Internal Analysis • Customer • Current operation • Market • Resources • Competition • Capabilities • PESTLE • Value chain analysis • Environment
SWOT • Strength • Weakness • Opportunity • Threat
Thank You

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Strategic marketing ppt made by jk