Big corporations have no choices : they must open up their innovation process to startups. Startups can count on new opportunities. If a risk exists to be stolen one's ideas, some careful practices help to reduce it as much as possible.

1. Jean-Yves Huwart
Global Enterprise
Key success factors for
better technology transfer
Marseille, April 2nd 2012

2. Table of contents
1. Open innnovation is not new
2. Why open innovation with
startups is becoming critical for
bigger companies
3. Sharing without the stress to be
stolen

3. 1. Open innovation is not new

4. Decades long, innovation
was a locked in process
Source : Wikimedia

5. Openness in the innovation system
appeared with the trading of patents/IP
The Patents Office in Washington DC

6. Later, companies and universities joined
forces to conduct research programs

7. Science Parks and clusters then surfaced

8. Nowadays, innovation is shifting
outwards, especially to Tier 1 suppliers
Amazon, Nintendo or Apple, a.o., are major customers
of the Taïwanese group Foxconn (Original design manufacturers)

9. Industrial companies outsource
innovation to sub-system manufacturers
Spirit is a Tier 1 supplier of Boeing, which develops and delivers the
forward fuselage of the B 787

10. Innovation migrates to business
partnerships with smaller players
Example : Procter & Gamble

11. Enterprise 2.0 widens open innovation
dynamics to new contributors

12. 2. Why open innovation with
startups is becoming critical for
bigger companies

13. Shortening of the innovation cycles

14. A rising complexity

15. No clear correlation between level of R&D
spendings and innovation impact

16. Free global information and
communication tools

17. A much higher unpredictability which
increases organisation’s fragility

18. So, bigger companies need more
agility through partnering with startups

19. 3. Sharing innovation without
the stress to be stolen

20. Pick up what’s critical
and open for the rest

21. Define the sharing menu and conditions
before filling in the plates

22. Build trust based human relationships

23. “Born big” or build your global innovation
footprint from scratch

24. Put innovation closer to
customers and markets
Flickr : Village at Sandhill

25. Protection comes from speed
Flickr Aden29

26. Build platfom approaches
Jim Whitehurst, CEO Red Hat

27. Thank You !
Intrapreneurship
Open Innovation
Coworking
Ecosystem Strategy
Jean-Yves Huwart
Global Enterprise
Twitter : @JeanYves
www.global-enterprise.biz
http://www.slideshare.net/Jeanyveshuw
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