This document discusses new technologies for recruiting on social networks. It begins by outlining the potential of social networks and current uses in recruiting. It then examines specific technologies for personal branding, social sourcing of candidates, and social recruiting. Personal branding technologies help improve individuals' online presence, while social sourcing technologies help identify skilled candidates on social media. Social recruiting technologies include posting jobs, employer branding, social referrals, targeted job advertisements, and analytics. The document concludes by discussing impacts, limits, and the future of recruiting in France, which is projected to increasingly utilize social networks.

1. Nouvelles Technologies de
Recrutement sur les Réseaux Sociaux
Veille Technologique
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2. Plan
 Context
 Potential of Social Networks
 Current Use
 Events
 Social Recruiting Technologies
 Personal Branding
 Social Sourcing
 Social Recruiting
 Conclusion
 Impact
 Limits
 Future of recruiting in France
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3. Context
Potential
PULL PUSH
 Source : Work4labs, 2012
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4. Context
Current Use
 Social Recruiting
Where are we ?

 http://www.tweetmyjobs.com/blog/2012/01/is-social-recruiting-
real-video/
 Source : Jobvite, Social Recruiting Survey, 2012
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5. Context
Current Use
 Source : Jobvite, Social Recruiting Survey, 2012
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6. Context
Events
 Social Recruiting Strategies Conference
January 29 – 31, 2013 in San Francisco, CA
 Implement a Creative and Successful Social
Recruiting Strategy
 Learn to Use the Right Social Tools to Target
Top Candidates
 Launch a Social Recruiting Strategy on a
Budget
 Analyze & Measure ROI of Your Social and
Mobile Recruiting Efforts
 TalentNet Live March 7th, 2013 in Austin,
TX
 Social Recruiting Strategies Conference
July 23 –25, 2013 in Chicago, IL
 Recruiting Trends Conference October 23
– 25, 2013 in Las Vegas, NV
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7. Personal Branding
 How Improve Your Online Presence ?
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8. Personal Branding
 “Without an online presence beyond the corporate
digital brand, you, as the individual cannot be
sourced, evaluated, or even found”
 by JESSICA MILLER-MERRELL on FEBRUARY 3, 2013
 Ex : Klout Index
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9. Personal Branding
 “Without an online presence beyond the corporate
digital brand, you, as the individual cannot be
sourced, evaluated, or even found”
 by JESSICA MILLER-MERRELL on FEBRUARY 3, 2013
 Ex : Indice Klout
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10. Personal Branding
Branding Technologies
 About Me Profile
 Case-studies
 Link your social profiles
 Post Videos
 Get your expertise out of the mass
 « Utilize » professional networks
 Tweet on Twitter
Personal Branding = Online Presence + Credibility
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11. Social Sourcing
 How source skilled candidates ?
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12. Social Sourcing
Issues
 Find the right profile
 Social Presence
 Evaluate skills
 Community skills (specialized forums, tweets,…)
 Evaluate the network
 Professional connexions (LinkedIn, Viadeo,…)
 Evaluate relational
 Hobbies, engagements, opinions
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13. Social Sourcing
Technologies
Remarkable
Hire IKO System Graph Search
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14. Social Sourcing
Technologies
Remarkable
Hire IKO System Graph Search
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2013

15. Social Sourcing
Technologies
Remarkable
Hire IKO System Graph Search
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16. Social Sourcing
Technologies : Twitter
http://followerwonk.com/bio
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17. Social Recruiting
 How recruit on social networks ?
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18. Social Recruiting
Technologies
 Job Posting
 Employer Branding
 Social Referrals
 Job Advertisements
 Statistical Analysis
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19. Social Recruiting
Job Posting
 TweetMyJob, WorkForUs, OhMyJob,…
 October 2012 : MyProPage (JobinLive) on Facebook
 November 2012 : Facebook lunches « Social Jobs App »
 The first Job Board on Facebook
 2,000,000 job offers
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20. Social Recruiting
Employer Branding
 Socially Broadcast Jobs
 Games
 Video Icons
 Job posting with video are viewed 12% more
 34% greater rate of application
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21. Social Recruiting
Employer Branding
http://www.youtube.com/watch?feature=player_embedded&v=yqVbyCY_kJ8
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22. Social Recruiting
Job advertisment
 Target the right profiles
 Advertise persons belonging to the « Centrale Lyon » network
and who like « Supply Chain »
 Result :
 Facebook data use policy :
« Les données que nous fournissons à nos partenaires
ou clients publicitaires sont dépouillées au préalable de
votre nom ou de toute autre information permettant de
vous identifier ou associées aux données d’autres
utilisateurs de manière à ce qu’elles n’aient plus aucun
lien avec vous. »
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23. Social Recruiting
Social Referrals
 SmartShare by Work4 Labs : Cooptation 2.0
 1. Job Posted by my company
 2. Matching between the Job and my Network
 3. I choose among them who to recommand
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24. Social Recruiting
Statistical Analysis
 Statistics of postings :
 including impressions, views, and clicks
 Example : Hard Rock Cafe in Italy (Florence)
 4 weeks
 120 managers & servers
 Source : Work4labs, 2012
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25. Conclusion
Impacts
 Employees become « ambassadors » of the brand
on social networks
 fullfil the « promise employer »
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26. Conclusion
Limits
 Private/Professional life
 Trustiness
 Oversell Jobs/Candidates
 Ethic
 Which criteria are worth for recruiting ?
 Religious affiliations, children, age or other protected
information ?
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27. Conclusion
Future of Recruiting in France
50% forcast stability
 Source : Ipsos, « l’Avenir du recrutement », october
2012
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28. Conclusion
 Next Step
 The 2nd International Workshop on Mining Social
Network Dynamics (MSND)
May 13 - 17, 2013
 Thank you for your attention
 Any Questions ?
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