MSAE Sales & Marketing Symposium 2014 This presentation covers the following: · How online content influences how you are found online and influences your search rankings · What the role of mobile devices is within today’s multiscreen, multiplatform landscape · How social media has changed from a free platform to an advertising juggernaut · Why Google Analytics is your friend and how it can make you look like a genius · What we mean by big data · That integration is the key to your marketing success

1. 2014 DIGITAL MARKETING TRENDS
What Associations Need to Know
Wednesday, April 2, 14

2. Why content is so
important to marketing
strategy
1
Wednesday, April 2, 14

3. Wednesday, April 2, 14

4. Wednesday, April 2, 14

5. Don’t Ignore
Wednesday, April 2, 14

6. Wednesday, April 2, 14

7. 2
Smartphone Users Worldwide Will
Total 1.75 Billion in 2014
Wednesday, April 2, 14

8. Majority of our daily media interactions are screen based
Wednesday, April 2, 14

9. Responsive Design
Wednesday, April 2, 14

10. Images and videos have
become the go-to viral
marketing tactic
3
Wednesday, April 2, 14

11. 4
It’s not free anymore
Social Media
Wednesday, April 2, 14

12. Intelligent Inboxes
5
Wednesday, April 2, 14

13. Wednesday, April 2, 14

14. McKinsey’s 4 Ps
P
P
P
P
Pervasive Let me read email where I am.
Participatory I have a voice. Let me use it.
Personalized Make it relevant to me.
Prescriptive I’m in control.
Wednesday, April 2, 14

15. 6It’s all integrated
Wednesday, April 2, 14

16. Marketing Automation
Wednesday, April 2, 14

17. 7Big Data
Wednesday, April 2, 14

18. Tools
Wednesday, April 2, 14

19. Listening
Wednesday, April 2, 14

20. Content Distribution
Wednesday, April 2, 14

21. Content Curation
Wednesday, April 2, 14

22. Paid Amplification
Wednesday, April 2, 14

23. Marketing Automation
Wednesday, April 2, 14

24. Analytics
Wednesday, April 2, 14

25. My favorite dashboard
Wednesday, April 2, 14

26. Jason Sem
Virtual Digital Director
612-234-5305
www.jbsem.com
Questions?
Wednesday, April 2, 14