This presentation summarizes diagnostic services and healthcare strategies for effective performance. It discusses key drivers in the Indian diagnostic industry like foreign health insurance, relaxation in regulations, and emerging technologies. It profiles two major diagnostic service providers - Thyrocare Laboratories and Piramal Diagnostics. The presentation also analyzes in-house diagnostic services provided by Asian Heart Institute and Fortis Healthcare. It discusses their product offerings, pricing, promotion strategies, processes, and people. Lastly, it proposes strategies like focusing on patients, credibility, expertise, and accessibility to improve performance in the fragmented and competitive diagnostic market in India.
8. FLOW OF PRESENTATION Problems Faced by Diagnostic Centers Salient Features Diagnostic Industry in India Strategies For Effective Performance Information of Diagnostic Center Services Key Drivers Target Market Technology Future Scope Information of Hospitals providing Diagnostic Services Diagnostic Service Providers
50. Mission Being in the healthcare industry, it is the patient who is both our primary customer and concern. Ensuring that the right value is given in right time to the right patient is the test we undergo everyday successfully.
51. Vision : To become the preferred choice of the medical fraternity and the end-consumer in clinical diagnostic services by setting the highest benchmarks in quality, expertise and services. Mission : To build a network of diagnostic centers offering end-to-end solutions on state-of-the-art machines manned by skilled workforce having a pan India and international presence.
52. Piramal Diagnostics Offers a full range of clinical diagnostic services Spread across the country with 124 diagnostic centers in 85 cities Over 400 collection centers Visited by more than 9900 patients per day
69. Products Pathology -Biochemistry, Immunology, Hematology, Histopathology and Immuno-histochemistry, Microbiology, Molecular Biology, Cytogenetic and Flow Cytometry. Radiology spanning X-ray, Ultrasound, Color Doppler, Mammography, Bone Densitometry, Ortho-pantomography (OPG), CT scan and MRI.
70. Health check-ups Standard Health Check Up- Rs.5000/- Executive Health Check Up Rs.7500/- Comprehensive Health Check up Rs.10000/- Specialized Cardiac Health Package Rs10,000/- Master < 45 yrs Health Package Rs10,000/ Master > 45 yrs Health Package Rs12,000/- Specialized Senior Citizen Rs15,000/- Golden Age Health Check up Rs 10000/- Master Health Check up Rs. 6275/- Happy Heart Check up Rs 5400/- Diabetic Check up Rs 2150/ Healthy Child Check up Rs 1550/- Well Woman Check up Rs 5000 /- Pre Marital Check up Rs 2400/- Specialized Cancer check up Rs.10000/-
93. Positioning BREADTH OF SERVICE OFFERINGS Narrow Wide Unfocused (Everything for everyone) Service Focused Many NUMBER OF MARKETS SERVED Fully Focused Market (Service and Focused Few market focused)
100. STRENGTHS: Central Processing Laboratory Powerful Logistics Technology Exclusively for thyroid treatment WEAKNESS: Less on promotion activities SWOT ANALYSIS OPPORTUNITIES: Expansion on product line Expand geographically THREATS: Competition from existing players
115. They have assembled the finest talents in medicine, be they doctors, nurses or technicians, and even management professionals across a wide spectrum.
168. Promotion [FORTIS HEALTHCARE] Radio Promotion- MY FM Fortis Hospital, Hiranandani:- Preventive Health Package gifted to Teachers Bone Densitometry Camp
178. Processes such as employee records, roster management, leave records, approvals, salaries and tax deductions are automated so that employees need not get in touch with the HR department for routine information.
179.
180. The major benefit offered by Fortis Healthcare to its employees is an environment, which offers challenges and opportunities to develop professionally