Media relations presentation for the Canadian Council for the Advancement of Education's (CCAE) 2008 Summer Institute for New Professionals to Advancement. Covers the one question every reporter will ask and the two things every reporter wants. Also includes bad pitches to the press, good pitches, how to pitch like a pro and case studies from Mohawk College.

1. CCAE2008 Summer Institute for
New Professionals to Advancement
Aug. 14, 2008

62. If we teach it in the classroom, we can talk about
it with the media and in our community.

64. CARE for Nurses Exec. Dir.
Minister in a media scrum
BIEN program coordinator

65. Hamilton Spectator story
May 15, 2008

66. Hamilton Spectator editorial
May 16, 2008
3rd party
validation

67. Mohawk’ online
employee newsletter
May 15, 2008
Internal communications
reinforced what faculty,
support and admin staff
read in the newspaper.
Links to streaming video
on Ministry website.

69. Mohawk as an economic catalyst
Hamilton Spectator May 20, 2008
Hamilton Spectator Dec. 8, 2007
Hamilton Spectator Nov. 26, 2007

70. Mohawk as an economic catalyst
Hamilton Spectator May 15, 2008
Hamilton Spectator April 17, 2008

71. Celebrating outstanding students and alumni
Hamilton Spectator June 23, 2007
Hamilton Spectator April 3, 2007
Hamilton Spectator Feb. 23, 2008

72. Mohawk as a solution for community renewal
Hamilton Spectator Nov. 21, 2007

73. Mohawk as a solution
for other communities
Hamilton Spectator Feb. 23, 2008

74. Mohawk as a community builder
Hamilton Spectator March 10, 2008
Hamilton Spectator March 10, 2008 Hamilton Spectator Dec. 10, 2007

79. …never ever again pitch a grip and grin,
sod turning or ribbon cutting to the press.

80. … always pitch community-focused and
to
people-centred stories to the press.

81. Jay Robb
Director, Media Relations
and Community Projects
Mohawk College
905.575.1212 ext. 3965
jay.robb@mohawkcollege.ca

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