Content marketers - like most digital marketers - love to execute the same strategy to drive views, subscribers, leads, and customers until its exhausted. Wilt Chamberlain, the late, great NBA Hall of Famer, had a legendary knack for dominating one thing, then moving on to another. To be great at content marketing is to emulate this approach!

1. Wilt
C ha
mbe
rlain
(A
nd H
ere’s
W hy
)

2. I’m Jay Acunzo. I made this SlideShare!
(sorry...)
I’m a senior content manager at
HubSpot, a former Googler, and cofounder of Boston Content, a
community group of 300+ content
marketing and production pros.
Tweet me: @Jay_zo
Read me: JayAcunzo.com
Photo Disclaimer:
In real life, I have both
a torso and limbs.
I’m a former sports journalist (I even
wrote for a print publication) and a
huge sports nut, which explains this
crazy idea for a SlideShare.

3. This is
Wilt Chamberlain

4. the late, great,
NBA Hall of Famer
This is
Wilt Chamberlain

5. He was okay at
the basketballs...

6. He was okay at
the basketballs...
•
•
•
•
•
•
2-time champion
4-time MVP
Rookie of the Year
13-time All-Star
5th in scoring all-time
Named 1 of 50
Greatest Players in
NBA History

7. re donk
He was _____ at
okay
the basketballs...
•
•
•
•
•
•
2-time champion
4-time MVP
Rookie of the Year
13-time All-Star
5th in scoring all-time
Named 1 of 50
Greatest Players in
NBA History

8. And he stood an
unthinkable (for
his time)

9. And he stood an
unthinkable (for
his time)
7’1”

10. He was kind of a big deal.

11. He was kind of a big deal.

12. But, there’s 1 thing

13. But, there’s 1 thing
that made “Wilt the
Stilt” so laughably
great

14. But, there’s 1 thing
that made “Wilt the
Stilt” so laughably
great
that we
should emulate...

15. He was easily
BORED
by success

16. He was easily
BORED
by success
Yep, that’s worth emulating.

17. He was easily
BORED
by success
Yep, that’s worth emulating.
Allow me to explain...

19. Wilt
Chamberlain

20. led
Wilt
Chamberlain

21. the
led
Wilt
Chamberlain

22. leagu
e
the
led
Wilt
Chamberlain

23. leagu
e
the
in
led
Wilt
Chamberlain

24. leagu
e
the
in
led
Wilt
Chamberlain

25. He even scored
100 points
in 1 game!
(March 2, 1962. First and only time in the NBA.)

26. Then he thought,
“Mmmm, nah.

27. Then he thought,
“Mmmm, nah.
I’m bored.
Let’s focus
on something
else for awhile.”

29. Wilt
Chamberlain

30. led
Wilt
Chamberlain

31. the
led
Wilt
Chamberlain

32. leagu
e
the
led
Wilt
Chamberlain

33. leagu
e
the
in
led
Wilt
Chamberlain

35. Rebounds
Assists
Minutes
Played
Field Goal
Percentage
Free Throws

36. Rebounds
Assists
Minutes
Played
Field Goal
Percentage
Free Throws

37. Rebounds
__
Assists
_ __
___ _
_ ___
__
_
Minutes
Played
Field Goal
Percentage
Free Throws

38. Rebounds
Assists
_______
______
Minutes
_
Played
Field Goal
Percentage
Free Throws

39. Rebounds
Assists
Minutes
Played
Field Goal
Percentage
Free Throws

40. Rebounds
Assists
Minutes
Played
Field Goal
Percentage
Free Throws

41. He’d become great
at one thing. Then
he’d set his sights on
something new
and dominate that.

42. Here was an
ALL-TIME legend!

43. Here was an
ALL-TIME legend!
Refusing to get
complacent.

44. Here was an
ALL-TIME legend!
Refusing to get
complacent.
Refusing to rely
on solely one
thing that he did
well

45. Here was an
ALL-TIME legend!
Refusing to get
complacent.
Refusing to rely
on solely one
thing that he did
well over and over and over and over and

46. BUT NOT
MARKETERS!

47. Digital! Digital! Digital!
Digital! Digital! Digital!
Digital! Digital! Digital!
Digital! Digital! Digital!

48. Social! Social! Social!
Social! Social! Social!
Social! Social! Social!
Social! Social! Social!

49. Content! Content!
Content! Content!
Content! Content!
Content! Content!

50. When we find one
little thing that works

51. When we find one
little thing that works
we

52. When we find one
little thing that works
beat

53. When we find one
little thing that works
it

54. When we find one
little thing that works
to

55. When we find one
little thing that works
the

56. When we find one
little thing that works
ground

57. When we find one
little thing that works
ground
(We ruin everything)

58. Like Content Marketing?

59. Like Content Marketing?
Want to be GREAT at it?

60. Like Content Marketing?
Want to be GREAT at it?
Don’t wanna pollute the web with crap?

61. Like Content Marketing?
Want to be GREAT at it?
Don’t wanna pollute the web with crap?
You bet your little
marketer ass!

62. Like Content Marketing?
Want to be GREAT at it?
Don’t wanna pollute the web with crap?
You bet your little
marketer ass!
(Now get off my lawn)

64. Blog Posts
Ebooks
SlideShares
Infographics
Data Analysis
Video
Podcasting
Interactive
Webinars
GIFs
Comics
NEW IDEAS!

65. Master one, then add
something new.
(And repeat.)
Blog Posts
Ebooks
SlideShares
Infographics
Data Analysis
Video
Podcasting
Interactive
Webinars
GIFs
Comics
NEW IDEAS!

66. I swear to
Wilt Chamberlain

67. You

68. will
You

69. ead
l
will
You

70. the
ead
l
will
You

71. leagu
e
the
ead
l
will
You

72. leagu
e
the
in
ead
l
will
You

73. leagu
e
the
in
ead
l
will
You

74. leagu
e
the
in
ead
l
will
You

75. leagu
e
the
in
ead
l
will
You

76. leagu
e
the
in
ead
l
will
You

77. You’ll be kind of a big deal.

78. You’ll be kind of a big deal.
YOU

79. And your audience will love you!

80. So, be like Wilt:

81. So, be like Wilt:
don’t get complacent

82. So, be like Wilt:
don’t get complacent
don’t rely on just 1 proven thing

83. So, be like Wilt:
don’t get complacent
don’t rely on just 1 proven thing
& don’t beat that thing to the ground

84. So, be like Wilt:
don’t get complacent
don’t rely on just 1 proven thing
& don’t beat that thing to the ground
(Please?)

85. Tweet This
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