Employee engagement Competing to increase sales Gamification Gamificación Competir para incrementar las ventas

1. Jaume Juan jjuan@apesoft.com www.apesoft.com @jaumejuan

2. Jaume Juan jjuan@apesoft.com www.apesoft.com @jaumejuan

3. Jaume Juan jjuan@apesoft.com www.apesoft.com @jaumejuan

4. Jaume Juan jjuan@apesoft.com www.apesoft.com @jaumejuan
One answer is …
… Enterprise Gamification
Sales field

5. Jaume Juan jjuan@apesoft.com www.apesoft.com @jaumejuan
the untapped “competing” gen.

6. Jaume Juan jjuan@apesoft.com www.apesoft.com @jaumejuan

7. Jaume Juan jjuan@apesoft.com www.apesoft.com @jaumejuan

8. Jaume Juan jjuan@apesoft.com www.apesoft.com @jaumejuan

9. Jaume Juan jjuan@apesoft.com www.apesoft.com @jaumejuan

10. Jaume Juan jjuan@apesoft.com www.apesoft.com @jaumejuan

11. Jaume Juan jjuan@apesoft.com www.apesoft.com @jaumejuan
Plan-B
experience
2 tickets for a
great Music Festival
iPad Mini

12. Jaume Juan jjuan@apesoft.com www.apesoft.com @jaumejuan
Formula 1
Pirates
FarWest
Realities
Ninjas Sailing
Synchro
Misses &Tops

13. Jaume Juan jjuan@apesoft.com www.apesoft.com @jaumejuan
EQUIPO: CENTRO
Obj:
Real
Falta
# Jugador Valor
1 A. Rodaballo 75,23%
2 M. Martínez 72,15%
Reto Activo EQUIPOS 3 C. Escobar 68,12%
…
6 J. Pérez 59,45%
7 S. Mañana 53,20%
(Premio Directo) 8 D. Torres 47,78%
70,00%
53,37%
16,63%
Alcanzar distribución
70% Mega-Active en
Mayo-Sep
Obj:
Real
Falta
# Jugador Valor
1 LEGANES 245.122
2 ALCALÁ 1 237.921
Reto Activo COLECTIVO 3 CLÍNICA 30 232.279
…
22 CLÍNICA 15 110.114
24 MORATALAZ 109.821
(Premio Directo) 24 DENIA 105.100
Vender 3M€ acum en
Q1
3.000.000
2.156.921
843.079

14. Jaume Juan jjuan@apesoft.com www.apesoft.com @jaumejuan
Beauty
Industry Dental Franchise
Hotels
Car Rental
5 Customer
Stories

15. Jaume Juan jjuan@apesoft.com www.apesoft.com @jaumejuan
An well known cosmetics manufacturer with a
renowned brand.
His team of 139 business developers located in
80 centers of El Corte Ingles compete for "Miss
Excellence".They should be good at some
indicators such as sales, product sales or CRM
contacts.
Beauty
Game Details
Players 139 business developers
Theme Miss Excellence
KPIs % Sales vs Target, % Product Serum Growth,
% Product Lifting Growth, CRM new
contacts/ Units sold
Challenges Top 20 adelgazante sales, Top 30 Multi-
active Sales, top 10 make-up Sales
Awards Based on pseudo-cash

16. Jaume Juan jjuan@apesoft.com www.apesoft.com @jaumejuan
A Hotel Group with presence in more than 20
countries.
Every Hotel Manager is a famous pirate. They
compete to enhance customer satisfaction, in-
house sales and customer costs
Game Details
Players 30
Theme Pirates
KPIs % Trip Advisor index, % In-house sales vs
target, COC
Challenges Top 10 upgrade sales, top 20 Spa sales, top
30 local experiences sales
Awards Based on experience packs, tickets for
exclusive Shows, and uncommon Trips.
Hotels

17. Jaume Juan jjuan@apesoft.com www.apesoft.com @jaumejuan
The world leader in car rentals gamify its
Corporate SalesTeam.
Players are formula 1 drivers competing to
outperform in sales KPIs and to decrease Days
in Sales Outstanding (DSO)
Car rentals
Game Details
Players 20 Sales Reps
Theme Fórmula 1
KPIs % Sales vs Target, % Revenue per Day vs
Target, % new Customer Acquisition vs
Target, DSO
Challenges Top 7 Medium Term Rentals, Top 5 Van
Rentals
Awards Based on experience Packs, Trips and
electronics

18. Jaume Juan jjuan@apesoft.com www.apesoft.com @jaumejuan
Industry leader in automation, robotics and
power technologies, makes compete their
financial controllers to decrease the Net
Operating Working Capital (NOWC).
67 business units with their Financial Controllers
in 15 EMEA countries compete to enhance some
KPIs related to NOWC, such as DSO, DIH and
better inventory management.
Industry
Game Details
Players 67 Business Unit Financial Controllers
Theme No theme
KPIs DSO, % Inventory Reduction, DIH,
% NOWC
Challenges Enhance Ageing, Overdues, Cash on Hand
Awards Electronics: pocket HD, ebook readers, Tablets,
…

19. Jaume Juan jjuan@apesoft.com www.apesoft.com @jaumejuan
One of the leaders in dental franchises in Spain
with almost 60 centers competing to enhance
sales KPIs.
Each center has two players that compete
together as a team against other centers: the
Manager and the Receptionist.
Each Center is a musical band competing in a
Ficticious Reality game called “The Music”.The
first Stage is related to Castings, the second will
be the Game Show
Dental Franchise
Game Details
Players 120 players in 60 centers: Managers
and receptionists
Theme Reality – Musical Game Show
KPIs % Sales vs Target, % High Margin
Products vs Target, % Execution
Challenges Increase average Price per customer
Decrease operational costs
Promote specific financing options
Awards Experience Packs and Electronics

20. Jaume Juan jjuan@apesoft.com www.apesoft.com @jaumejuan