Innovative Online Marketing Ideas on a Shoestring Budget

Innovative Online
Marketing Ideas on a
Shoestring Budget

#InnovativeMktg www.WebMarketingTherapy.com

Chelsea Bucoy - Zoomerang

• Senior Product Marketing Manager for Zoomerang
• Over 7 years marketing for Zoomerang Online Surveys
& Polls
− Product feature and functionality messaging
− Customer demonstrations & training
• Background in marketing at industries ranging from
Online search and communities sites, Online foreign
exchange to Nonprofit


Today’s Agenda

• Our guest speaker: Lorrie Thomas
• Put the power of the web to work
• Multi-tasking marketing techniques
• Using Surveys & Polls to generate content
• Q&A


Lorrie Thomas – Web Marketing Therapy

• CEO of Web Marketing Therapy, a boutique web
marketing agency and training company that diagnoses,
prescribes and guides healthy marketing solutions
• Educator:
- Custom corporate workshops
- College courses
• Author: The 36 Hour Course to Online Marketing


Putting the power
of the web to work


How the “Wild Web” = Innovative Marketing:

• Credibility
• Usability
• Visibility
• Sellability
• Scalability

New Rules of Marketing…New Frontiers


Content Creation
• Site Content
• Blog
• Article marketing
• Tweets
• Facebook Page Posts
• Online PR
• Videos


Re-purposing Content Creation

• Story Selling (YOU Write Your Own News!)
• Multi-tasking Marketing (Content on Wires, your site, your
blog, Facebook, Email, Twitter)


Search Engine Optimization (SEO)

• Architecture
• Content
• Linking


SEO Example


SEO
• Know Your Key Phrases
− Use them in headlines
− Links
− Meta Tags
• Is Your Blog Boosting SEO Business?
− Titles
− Tags
− Links
• Social Media for Credibility and Visibility
• Local Search
• Online PR
• Google Alerts


SEO on Site


SEO on Blog


Social Media


Social Media and SEO


Content Creation and SEO
• Site
• Blog
• Press Page
• Press Wires
• Social Media

Check out
• PitchEngine.com – Social
Media Press Release Tool!
• Hubspot Grader for SEO
Tips too


Email Marketing

• Become an AUTHORity!
• Re-purpose content (best of blog posts, etc)
• Content must serve and support to sell
• Use your email signature as a marketing tool!


Multi-tasking marketing
techniques


Multi-tasking Marketing

• Credibility
• Usability
• Visibility
• Sellability
• Scalability


Multi-tasking Marketing
• Integrate to Innovate!
• Blog can feed into Twitter (www.TwitterFeed.com)
• Blog can feed into LinkedIn (Go to your profile and select
Applications and add your blog)
• Blog can feed into Facebook (with NetworkedBlogs, built
into Facebook or Twitterfeed.com)
• YouTube Videos can also be on a site, blog and shared on
Facebook and Twitter (add the video to YouTube, then
select “embed” and add the code)
• LinkedIn can sync with Twitter (add your Twitter account to
your LinkedIn profile, just hit edit profile)
• Your website can have all the social media widgets to give
your visitors CHOICES in how to engage with you!

Surveys & Polls
as content generators


Content Creation – Use Surveys and Polls

• Site Content
• Blog
• Article marketing
• Tweets
• Facebook Page Posts
• Online PR
• Videos


Survey Topics – Engage Your Audience

• Make it interesting – what
would make you stop and read
• Changes in your industry/
technology advancements, etc
• Leverage current events
• Look at top news stories,
twitter conversations –
anything relevant to your
business?


Survey best practices – Top Tips

To Do:
• Clearly define the purpose of the survey
• Keep the survey short and focused
• Use closed-ended questions whenever possible
• Keep rating scale questions consistent
• Pre-test, pre-test, pre-test!


Survey best practices – Top Tips
To Avoid:
• Including questions not tied back to your objective
• Using jargon/acronyms
• Ambiguously worded questions
• Overly large incentives


Reach Your Audience Where They Are

• Your website
−Blog
−Newsletter
−Email
• Leverage social media channels
−Facebook
−Twitter
• Access survey panelists


Reach them where they are: Website/Blog
Add a poll or survey on your
website or blog to:
• Get quick feedback
• Share ideas
• Collect votes
• Run a contest
• Do concept tests


Reach them where they are: Facebook

• Gather feedback
• Plan events and parties
• Identify trends


Reach them where they are: Twitter
• Engage existing followers & attract new ones
• Expand conversations through re-tweets
• Crowd Source topics


Analyzing survey results to create content
• Automatically tabulates responses giving quick stats


• Comparison reports highlight segment differences e.g.
BtoB SMB projected usage of social media far exceeds
that of Consumer SMBs


• Open-ended responses provide response details, tag
clouds make measuring easy


Use Surveys and Polls to create content, then
share results to engage your audience, create
conversations and expand your reach

website

intranet
Surveys
& blog
Polls


Thank you for attending!
Speaker: Lorrie Thomas, Web Marketing Therapy
Email: lorrie@webmarketingtherapy.com
Website: www.webmarketingtherapy.com
Twitter: www.twitter.com/webtherapist or @Webtherapist
Facebook: www.facebook.com/WebMarketingRX
Blog: www.webmarketingtherapy.com/blog/

Moderator: Chelsea Bucoy, Zoomerang
Email: chelsea.bucoy@markettools.com
Website: www.zoomerang.com
Twitter: www.twitter.com/Zoomerang or @Zoomerang
Facebook: www.facebook.com/Zoomerang
Blog: www.Zoomerang.com/blog


Innovative Online Marketing Ideas on a Shoestring Budget

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