Mais conteúdo relacionado Semelhante a How to Optimize Social Media For Lead Generation (20) Mais de Jason Miller (20) How to Optimize Social Media For Lead Generation1. How to Optimize Your Social
Channels for Lead Generation
Jason Miller - Marketo
@JasonMillerCA
2. Why Social for Lead Generation?
• 50 – 70% of the buying cycle is now completed
before customers ever engage with a sales
person
• 56% of B2B marketers acquired new customers
using social media in 2011
• 70% of marketers now use social media as part
of their marketing strategy.
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© 2012 Marketo, Inc. Marketo Proprietary and Confidential
3. Five Essentials for Success
• Inbound is not Enough
• 4-1-1 Rule
• Content is still king
• Social Signals
• Advocates
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4. Inbound + Outbound = Awesomeness
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© 2012 Marketo, Inc. Marketo Proprietary and Confidential
5. The 4-1-1 Rule
“For every one self-serving tweet, you should re-tweet
one relevant tweet and most importantly share four
pieces of relevant content written by others.”
Do This Not This
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© 2012 Marketo, Inc. Marketo Proprietary and Confidential
6. Content Fuels Lead Gen: So ……….Repurpose,
Repurpose, then Repurpose Some More
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© 2012 Marketo, Inc. Marketo Proprietary and Confidential
9. Twitter for Lead Generation
• Organic + Promoted tweets
• Advocate program
• A/B test, measure and optimize
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© 2012 Marketo, Inc. Marketo Proprietary and Confidential
10. Twitter for Lead Generation
• Combination of search &
timeline campaigns
• $109k invested
• 2,995 Prospects
• $ per Prospect: $37
• $290k pipeline to date
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© 2012 Marketo, Inc. Marketo Proprietary and Confidential
11. Facebook for Lead Generation
• Use Facebook Real Estate Wisely
• Visual is vital
• Breaking through EdgeRank
• Tying it back to your offer
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© 2012 Marketo, Inc. Marketo Proprietary and Confidential
14. Facebook for Lead Generation
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© 2012 Marketo, Inc. Marketo Proprietary and Confidential
15. Does Facebook Work for B2B Lead Gen?
Hell Yes!
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© 2012 Marketo, Inc. Marketo Proprietary and Confidential
16. Slideshare for Lead Generation
• Demonstrate your expertise
• Attach to something bigger
• Use keyword rich descriptions for SEO
• Use both paid and earned media
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© 2012 Marketo, Inc. Marketo Proprietary and Confidential
19. Slideshare for Lead Generation
• $5k invested
• 2,765 names
• 57 new prospects
• $ per Prospect: $94
• $107k pipeline to date
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© 2012 Marketo, Inc. Marketo Proprietary and Confidential
20. Linkedin for Lead Gen
1. Optimize Business Page
2. Optimize Individual Employee Pages
3. Utilize Groups, Linkedin Today, Newsfeed
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© 2012 Marketo, Inc. Marketo Proprietary and Confidential
22. YouTube for Lead Generation
1. Optimize Your Channel
2. Optimize Individual Videos
3. Encourage Comments and Subscribers
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© 2012 Marketo, Inc. Marketo Proprietary and Confidential
23. YouTube for Lead Generation
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© 2012 Marketo, Inc. Marketo Proprietary and Confidential
24. Google + for Lead Gen
1. Include Keywords and Relevant Links on Your
About Page
2. Set Up Google Authorship for SEO Benefits
3. Post Often and Optimize for Best Search Results
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© 2012 Marketo, Inc. Marketo Proprietary and Confidential
27. The Power of Peer to Peer
• Company to Buyer: 33% Trust
• Buyer to Buyer: 92% Trust
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© 2012 Marketo, Inc. Marketo Proprietary and Confidential
29. Test & to Measure Effectiveness and Lift
Data Tune With Social Funnel Metrics
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© 2012 Marketo, Inc. Marketo Proprietary and Confidential
30. Download the Optimize Your Social
Channels for Lead Generation eBook:
http://bit.ly/Marketo-eBook
Thank you!
Jason Miller
Social Media Strategist
@JasonMillerCA @Marketo
Notas do Editor Your Title Slide as Your Headline