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Social Media 101: Tools for Communication

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This document discusses social media tools for communication. It introduces several presenters and their social media profiles. It then covers housekeeping details for interacting with the session's social media accounts. The bulk of the document discusses various social media tools - Facebook profiles, pages, groups and insights, YouTube features, and Twitter functions like mentions, retweets, hashtags and direct messages. It explores why these tools are useful for sharing, listening, connecting, learning, event management and more.

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Social Media 101 The Tools of Communication Friday, July 15, 2011
Who we are... Jason Verhoosky DanversCARES community liaison/youth program coordinator • www.facebook.com/JasonVerhoosky • Twitter: @JasonVerhoosky • Blog: www.streamingcreative.com LaDonna Coy MHR, CPS, CDLA Learning for Change New Media & Prevention Specialist • www.facebook.com/Ladonna Coy • Twitter: @coyenator • Blog: www.technologyinprevention.blogspot.com Friday, July 15, 2011
Who we are... Thomas A. Workman, Ph.D. Baylor College of Medicine Eisenberg Center Translation & Production Lead Sue Stine CADCA National Coalition Institute Sr. Manager of Dissemination and Coalition Relations • www.facebook.com/CADCA • Twitter: @suestine • www.cadca.org Friday, July 15, 2011
House Keeping Interact Facebook: www.facebook.com/CADCA Official Twitter Hashtag: #MYTI2011 Connected Communities: www.connectedcommunities.ning.com Raise Your Hand: If all else fails feel free to raise your hand and ask a question. Friday, July 15, 2011
Where are you? Friday, July 15, 2011
A table full of tools... Friday, July 15, 2011
Friday, July 15, 2011
Friday, July 15, 2011
Why? Friday, July 15, 2011
A table full of tools... Friday, July 15, 2011
Identify your tool 42% of youth age 5-17 are on facebook 87% of adults age 18-44 are on facebook 46% of adults age 45-64 are on facebook 4% of youth age 5-17 are on facebook 33% of adults age 18-44 are on facebook 16% of adults age 45-64 are on facebook Youtube receives over 2 Billion views every day Over 24 hours of footage are uploaded every min. Youtube is the #1 site visited by youth in USA Friday, July 15, 2011
How? What is your desired outcome? Friday, July 15, 2011
How? What is your message? Friday, July 15, 2011
How? Who is your audience? Friday, July 15, 2011
How? Do you have your bases covered? Friday, July 15, 2011
A table full of tools... Friday, July 15, 2011
Friday, July 15, 2011
Friday, July 15, 2011
Facebook • Profile • Page • Group • Community Page • Insight Friday, July 15, 2011
The Profile Friday, July 15, 2011
The Page Friday, July 15, 2011
The Group Friday, July 15, 2011
Insights Friday, July 15, 2011
Insights Friday, July 15, 2011
Insights Friday, July 15, 2011
Why we use the tools we do... • Sharing • Listening • Connecting • Learning • Events Management • Group Management • Collaboration • Communication Friday, July 15, 2011
A table full of tools... Friday, July 15, 2011
Friday, July 15, 2011
Friday, July 15, 2011
Youtube • Viewing • Linking • Uploading • Subscribing • Interacting Friday, July 15, 2011
Friday, July 15, 2011
Friday, July 15, 2011
Friday, July 15, 2011
Friday, July 15, 2011
Friday, July 15, 2011
A table full of tools... Friday, July 15, 2011
Friday, July 15, 2011
Friday, July 15, 2011
A lot can happen with 140 Characters or less Friday, July 15, 2011
Why we use the tools we do... @ = Mention A mention is a way to engage in conversation with someone, but remains public. RT = Retweet A way to share someone else’s tweet with your followers. If space allows, you can also comment on the original message. Friday, July 15, 2011
Why we use the tools we do... @ = Mention RT = Retweet Friday, July 15, 2011
Why we use the tools we do... # = Hashtag (category) Want to search or categorize something? Use a hashtag (i.e.. #cadcasome) DM = Direct Message If you would like to send a private message to one of your followers, this is how you do it. Friday, July 15, 2011
Why we use the tools we do... # = Hashtag (category) DM = Direct Message Friday, July 15, 2011
Why we use the tools we do... • Listening • Learning • Dialogue • Sharing • Promoting/Linking • Inspiration • Collaboration Friday, July 15, 2011
Why we use the tools we do... • Twitter Clients/Apps • Tweetdeck • Seesmic Desktop • Twellow • Tweetpic • Tweetlater • Tweetchat • Twitter Search Friday, July 15, 2011
A table full of tools... Friday, July 15, 2011
Friday, July 15, 2011

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Social Media 101: Tools for Communication

  • 1. Social Media 101 The Tools of Communication Friday, July 15, 2011
  • 2. Who we are... Jason Verhoosky DanversCARES community liaison/youth program coordinator • www.facebook.com/JasonVerhoosky • Twitter: @JasonVerhoosky • Blog: www.streamingcreative.com LaDonna Coy MHR, CPS, CDLA Learning for Change New Media & Prevention Specialist • www.facebook.com/Ladonna Coy • Twitter: @coyenator • Blog: www.technologyinprevention.blogspot.com Friday, July 15, 2011
  • 3. Who we are... Thomas A. Workman, Ph.D. Baylor College of Medicine Eisenberg Center Translation & Production Lead Sue Stine CADCA National Coalition Institute Sr. Manager of Dissemination and Coalition Relations • www.facebook.com/CADCA • Twitter: @suestine • www.cadca.org Friday, July 15, 2011
  • 4. House Keeping Interact Facebook: www.facebook.com/CADCA Official Twitter Hashtag: #MYTI2011 Connected Communities: www.connectedcommunities.ning.com Raise Your Hand: If all else fails feel free to raise your hand and ask a question. Friday, July 15, 2011
  • 5. Where are you? Friday, July 15, 2011
  • 6. A table full of tools... Friday, July 15, 2011
  • 10. A table full of tools... Friday, July 15, 2011
  • 11. Identify your tool 42% of youth age 5-17 are on facebook 87% of adults age 18-44 are on facebook 46% of adults age 45-64 are on facebook 4% of youth age 5-17 are on facebook 33% of adults age 18-44 are on facebook 16% of adults age 45-64 are on facebook Youtube receives over 2 Billion views every day Over 24 hours of footage are uploaded every min. Youtube is the #1 site visited by youth in USA Friday, July 15, 2011
  • 12. How? What is your desired outcome? Friday, July 15, 2011
  • 13. How? What is your message? Friday, July 15, 2011
  • 14. How? Who is your audience? Friday, July 15, 2011
  • 15. How? Do you have your bases covered? Friday, July 15, 2011
  • 16. A table full of tools... Friday, July 15, 2011
  • 19. Facebook • Profile • Page • Group • Community Page • Insight Friday, July 15, 2011
  • 26. Why we use the tools we do... • Sharing • Listening • Connecting • Learning • Events Management • Group Management • Collaboration • Communication Friday, July 15, 2011
  • 27. A table full of tools... Friday, July 15, 2011
  • 30. Youtube • Viewing • Linking • Uploading • Subscribing • Interacting Friday, July 15, 2011
  • 36. A table full of tools... Friday, July 15, 2011
  • 39. A lot can happen with 140 Characters or less Friday, July 15, 2011
  • 40. Why we use the tools we do... @ = Mention A mention is a way to engage in conversation with someone, but remains public. RT = Retweet A way to share someone else’s tweet with your followers. If space allows, you can also comment on the original message. Friday, July 15, 2011
  • 41. Why we use the tools we do... @ = Mention RT = Retweet Friday, July 15, 2011
  • 42. Why we use the tools we do... # = Hashtag (category) Want to search or categorize something? Use a hashtag (i.e.. #cadcasome) DM = Direct Message If you would like to send a private message to one of your followers, this is how you do it. Friday, July 15, 2011
  • 43. Why we use the tools we do... # = Hashtag (category) DM = Direct Message Friday, July 15, 2011
  • 44. Why we use the tools we do... • Listening • Learning • Dialogue • Sharing • Promoting/Linking • Inspiration • Collaboration Friday, July 15, 2011
  • 45. Why we use the tools we do... • Twitter Clients/Apps • Tweetdeck • Seesmic Desktop • Twellow • Tweetpic • Tweetlater • Tweetchat • Twitter Search Friday, July 15, 2011
  • 46. A table full of tools... Friday, July 15, 2011