A final project slideshow for Yoakley PR's Integrating Social Media Into Business online course.

1. Integrating Social Media Into CDI
Jason Stack
4/3/14

2. Step 1: Audit – Facebook

3. Step 1: Audit – Twitter

4. Step 1: Audit – Twitter

5. Step 1: Audit – LinkedIn

6. Step 1: Audit – Website

7. Step 2: Evaluation
 Priority #1: Increase engagement across all
fronts
 Priority #2: Create more in-house content
 Priority #3: ???
 Priority #4: Profit?
 End-goal: Increased attention from donors
and students/families

8. Step 3: The Plan
 Blog: At least two new pieces of content per
month; open up comments
 Facebook/Twitter: Focus on in-house
content, hop on weekday trends (i.e.
Throwback Thursday), and schedule content
for optimal times
 LinkedIn: Share relevant content (in-house
and not)

9. Step 3: The Plan
Date Content Networks Other notes Additional content
April 1 Blog post: The Benefits of
Internships
LinkedIn, Twitter, Facebook Reshared with ICYMI on 4/4 Throwback photo to a prior
internship; Mention
upcoming Twitter chat
April 7 Blog post: CDI student profile LinkedIn, Twitter, Facebook Reshared with ICYMI on 4/11 Throwback photo to said
student working an
internship; Mention
upcoming Twitter chat
April 14 Blog post: Giving Back to Your
Community
LinkedIn, Twitter, Facebook Reshared with ICYMI on 4/18 Throwback photo to
staff/students giving
back to the community
April 21 Blog post: 5 Ways to Ease the
Transition from High
School to College/a
Career
LinkedIn, Twitter, Facebook Reshared with ICYMI on 4/25 Throwback photo to
graduation; Mention
upcoming Twitter chat
April 28 Twitter chat @ 3 PM: Prepping
your student for college
Collected in a Storify post on
the blog; published later
that day and shared on
LinkedIn, Twitter,
Facebook
Promoted across social
networks once a week
leading up to the chat
Highlight noteworthy
comments from the
chat throughout the rest
of the week

10. Step 4: Furthermore …
 Videos
 Focused ads: A possibility on
Facebook and Twitter

11. Thank you for watching!