1. UNIT TWO Informative Speaking

2. Speaking to Inform

3. McGuire’s Model

4. Attention Comprehension Acceptance

5. Holding Attention & Maintaining Interest

6. Concreteness You need to make your speech real to your audience.

7. EXAMPLES 1) Factual 2) Hypothetical/Narrative

8. Analogies 1) Magnification 2) Minification Analogies used in Informative Speeches tend to balance out.

9. Variety

10. IMMEDIACY The degree of perceived physical or psychological closeness between people in a relationship.

11. IMMEDIACY 1) Verbal 2) Nonverbal

12. IMPORTANCE Grabs your Audience’s Attention

13. Message Clarity: Assuring Comprehension (Second part of McGuire’s Model)

14. SCHEMA A mental framework or structure which organizes our beliefs. - Petty & Cacioppo (1981)

15. Why Schemas are Important They help us organize and assimilate incoming information. -- Audience Analysis is Schemata Analysis

16. 1. Cat 2. Vacation 3. Fun 4. Teacher 5. Bed Time

17. PATTERNS OF ORGANIZATION

18. Chronological 1) In order of Time 2) History of Civil War Battles

19. Spatial 1) In order of Location 2) Different locations of Civil War Battles

20. Topical 1) In order of types, forms, qualities, or aspects of speech 2) Types weaponry used in the Civil War

21. Cause-Effect 1) In order of causes to effects 2) Issues that lead to the Civil War

22. Problem-Solution 1) In order of problem to possible solution(s) 2) Reconstructionism

23. MESSAGE ORGANIZATION

24. Introduction 1) Attention Getter 2) Enhance Credibility 3) Thesis 4) Preview

25. BODY

26. Conclusion 1) Restate Thesis 2) Review/Summarize 3) Close

27. Transitions “ Now that we have looked at my first area of analysis, let’s turn and examine the second area I wish to explore.”