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APPLICATION FOCUSSED

CUSTOMER DRIVEN

SERVICE ORIENTATED

WE POWER IT

Company Profile
Independent reseller – manufacturer independent
Critical Power Supplies is an independent

The company was established in 2009 by

reseller, specialising in power continuity,

UPS and energy industry pundit Jason Koffler

energy management and cooling. The

who has spent many years at the forefront

company also provides a comprehensive

of supplying power continuity products,

range of value-added services for customers

critical power solutions, standby power and

and trade partners. It is independent of

power protection systems in often highly

any one manufacturer’s products and is

demanding and critical environments

therefore free to supply leading industry

such as data centres, banks, broadcast

brands and put together multi-vendor

companies, healthcare institutions and

solutions tailored specifically to meet

pharmaceutical research laboratories.

customers’ needs. Its team of nationwide

His experience, as both a customer and

expert and authorised engineers are also

seller, gives him a unique perspective and

skilled at working on most of the leading

enables him to drive the development of

brand technologies.

the business directly towards meeting
customer needs head on.

We don’t just sell products, we solve our
customers’ critical power problems and
critical energy challenges.

We can be trusted
to work in highly
demanding
environments

power
energy
We supply products nationwide, from our
warehouse in Thame, Oxfordshire. This is
also our head office and engineering depot.
TECHNOLOGIES­offered­

O
­ N-SITE­SERVICES­offered­

by­Critical­Power­Supplies

by­Critical­Power­Supplies

UPS

Site Surveys

Remote Fault Logging System

GENERATORS

Equipment Hire/Rental

Emergency Call Out Plans

RENEWABLE ENERGY

UPS Health Checks

Inspection, Repair and Upgrade

RACKS

Battery Testing & Replacement

Diverse Field Estate Management

PDUs

System Design

Crash Kits Onsite

ACCESSORIES

Project Management
Factory Witness Testing
Logistic and Delivery

Warranty Extensions
Bespoke customisation
of UPS accessories
Licenced Removal & Re-cycling

Location and relocation

of old equipment

Installation

Online Portal for Maintenance

Commissioning
Maintenance & Remote
Monitoring Plans
Power­Protection,­UPS­and­Batteries

Standby­Power,­generators­&­fuel­cells

Critical Power Supplies sells equipment

We also supply products, such as diesel

from the leading manufacturers in the

and Liquid Petroleum Gas (LPG) generators

industry. Such products give customers

that provide back-up power, which may

the means by which to protect the supply

be required on a temporary basis (such as

(or supplies) of electricity to their

on a construction site, or for an outdoor

businesses, thus ensuring that critical

event) or as backup to mains power in

systems can continue when a mains

a UPS/power protection system. It is a

power cut happens. Such products,

highly specialised field and one in

UPS (uninterruptible power supplies)

which Critical Power Supplies has a

in particular, also condition raw mains

strong history.

electricity and stop the power problems
associated with it, such as sags, surges,

Renewable­Energy,­Energy­Management

brownouts and so on, which could lead

To add value, alongside the above, we

to severe disruption or cause damage

provide strategic advice, consultancy,

to expensive machinery, computer

products and services that enable

and other equipment.

customers to implement energy efficiency
measures and optimise their electricity
consumption, reduce waste (and thus
energy costs) and making sure they
know where electricity is being used
and by what.
For customers implementing renewable
energy initiatives, Critical Power Supplies
carries a range of renewable energy
solutions such as solar panels, solar and
wind power inverters, grid connecter
inverters and solar tracking solutions.
Onsite­Services

Nationwide,­Qualified,­Skilled­and

Critical Power Supplies has unrivalled

Accredited­Engineering­Team

experience in the industry and this has

Uninterruptible power supplies and other

enabled the company to compile a choice

equipment sold by resellers must be

of valuable onsite services that are known

properly installed and commissioned

to truly benefit customers. Technical

according to manufacturers’ guidelines and

support is available 24/7, for the lifetime

recommendations. If not, warranties can be

of the products the company supplies

invalidated and the products may not work

(a commitment rarely matched by other

or operate as expected. UPS up to 3kVA are

resellers) and Critical Power Supplies

usually ‘self-installed’ as they are designed

also offers strategic consultancy to

to plug straight into an existing power

assist customers and trade partners in

socket. Above 3kVA, however, UPS tends to

achieving their power and energy goals.

be hardwired and qualified electrical
engineers or contractors (authorised to do
the work and issue an electrical installation
certificate upon completion) must carry this
out. This is essential to satisfy UK legal and
regulatory requirements.
Critical Power Supplies operates nationwide
(UK) and in Northern Ireland and has
access to a team of highly skilled, qualified,
accredited and experienced engineers who
are dedicated to the job of power continutiy.
The company considers them its cavalry,
on the road and ready to be despatched
to wherever their skills are required.
Critical Power Supplies is proud of the
reputation and credibility its cavalry
commands in the industry.
Accreditations
Standards­Compliance
It means they can rest-assured that the
company complies with the latest standards
and regulations – the same ones as they are

What does Critical
Power accreditation
mean for customers?

required to, or that they require in a supplier
in order to comply with their own industry’s
stringent regulations. In trading with Critical
Power Supplies, customers’ regulatory
compliance remains in tact.
Customer service, environmental
responsibility and valuing people
It also demonstrates how seriously Critical
Power Supplies takes its commitment to
customers and how it is developing its
business in the best possible way, adhering
to continuous improvement, caring about its
impact on the environment and taking an
active and positive role in shaping the future
of the people it employs through employee
assistance programmes.

Accreditation­and­awards:­
Improve your green credentials by recycling
legacy equipment, investing in high efficiency
power solutions and Renewable Technologies.
Products
Critical­UPS/STS­Solutions

Power­Distribution­Units­(PDUs)

Monitoring­Packages

Critical Power Supplies is manufacturer-

A PDU helps to solve power problems by

Energy monitoring and management is

independent, which means it is free to

distributing electricity to where it is needed

climbing its way up the business agenda

choose the best solutions to meet customer

most and helping customers track and

as energy costs continue to rise. Remote

requirements from an extensive range of

manage their energy use. Critical Power

monitoring of batteries and power protection

quality, leading-edge back up power

Supplies provides a range of PDUs for

systems also helps increase uptime and

solutions, UPS - including standby, line

vertical and horizontal rack-mount

system availability, alongside allowing

interactive and online double conversion,

application, from basic to monitored,

products and machinery to be maintained

parallel (N+X) configurations (with floor

single and three-phase.

effectively. Critical Power Supplies’ packages

standing and rack-mount options).

include battery monitoring, critical remote

All products meet strict standards of

Smart­Meters

monitoring, PDU management, UPS

quality, health and safety and

Smart meters enable customers to monitor

monitoring (including a multi-brand option)

environmental (ECO) management.

their energy use and thus cut energy bills.

and accessories such as interface cabling

Critical Power Supplies offers a range of

and communications adapters.

STS­(source­transfer­switches)­

products - from cost-effective metering

or­Static­Transfer­Switches

solutions to a complete Smart system with

STS increase the resilience of a power

instant access to data (using any number

continuity system by introducing a dual

of devices; handhelds, PCs, laptops).

primary input supply of AC power (two
different UPS or two separate mains

Renewable­Energy

supplies, perhaps). Critical Power Supplies

Critical Power Supplies stocks a number of

sells a range of switches, from entry-level

solar and wind energy products including

up to industrial types.

inverters that enable linking to the National
Grid as part of the Government’s Feed-in
Tariff scheme so that customers can
implement ‘Green’ initiatives at the
same time as cutting energy costs.
Consumables­and­Spares

Critical­Cooling

Power­Conditioners

The company has a full range of

Critical Power Supplies offers the

Critical Power Supplies offers a

consumables – from UPS batteries, fans

latest, state-of-the-art critical cooling

range of power conditioners from

and capacitors to complete spares kits.

solutions - from single racks to

top manufacturers, and this includes:

containerised structures, including
Standby/Back-up­Systems

self-contained or those that connect

Medical-grade

Standby back-up power is a critical element

to chilled water on site.

compliant transformers.

of most larger power protection installations

Single and three-phase

and the most common type is a generator

Legacy­Solutions

(either diesel or LPG). There are, however,

In UPS terms, legacy is no bad thing.

sites for which a generator may be

Many of today’s top products from leading

unsuitable and so alongside a range

manufacturers are founded on the stable and

of reliable generators from leading

proven designs, mechanics and technologies

manufacturers such as SDMO, Critical Power

of the past. Time moves on, however, and

Suppression devices.

Supplies also provides fuel cells, UPS

technology develops and there comes a

flywheels, inverters and DC systems

point when it is no longer feasible for

Ultra Isolation transformers.

for emergency lighting.

manufacturers to support a legacy system –
and that’s when a trusted and accomplished

Rack­Cabinets

provider like Critical Power Supplies comes

A customer’s choice of rack cabinet or

in. It offers support and information for

enclosure can determine how reliable,

customers that have legacy UPS systems in

efficient and secure their power system is.

terms of how to upgrade or replace them,

Critical Power Supplies stocks a variety of

documentation, advice – and whole lot more.

principal rack cabinets and enclosures,
alongside rack accessories, special doors,

UPS­Accessories

sidewalls and castors that will enable

From battery extension packs, maintenance

customers to optimise their installation

bypasses, power cables, remote monitoring

for reliability, efficiency and security.

panels to rack-mount kits, Critical Power
Supplies sells an assortment to enable
customers to optimise their UPS installation.
The company also offers bespoke
customisation as a service provided
by its own engineering team.

power conditioners.
Surge strips.
Transient Voltage Surge
Resources­available
Critical Power Supplies has a number of resources available that customers can
download from its website (www.criticalpowersupplies.co.uk/download-area).
These include:
Power Guides

Product Manuals

Corporate Brochures

Technical Notes

Product Brochures

White Papers

Onsite Services Brochures

Wiring Diagrams

Trade Brochures

Credit Application

Product Datasheets

Partners­and­Suppliers

Standard Terms and Conditions

Our­Markets

Our­Customers
Belgium Bank

ASDA

Banking and Finance

HBOS

British Airways

Retail

Marks & Spencer

Network Rail

Telecommunications

QD Stores

ABB

IT

Tesco

BASF

Industrial

BT (British Telecom)

Ministry of Defence

Defence

02

Royal Navy

Health

Romania Telecom

BAE

Royal Navy

NHS UK

The University of Edinburgh
If you require any further information,
or would like an informal chat about
power continuity, critical power, standby
power or power protection systems in
general, get in touch.
We are at your service.

www.criticalpowersupplies.co.uk
Sales: 0800 978 8988
Fax: 0345 519 3639
24hour­Service: 0845 519 3928

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Critical Power Supplies Brochure - Power and Energy

  • 1. APPLICATION FOCUSSED CUSTOMER DRIVEN SERVICE ORIENTATED WE POWER IT Company Profile Independent reseller – manufacturer independent
  • 2. Critical Power Supplies is an independent The company was established in 2009 by reseller, specialising in power continuity, UPS and energy industry pundit Jason Koffler energy management and cooling. The who has spent many years at the forefront company also provides a comprehensive of supplying power continuity products, range of value-added services for customers critical power solutions, standby power and and trade partners. It is independent of power protection systems in often highly any one manufacturer’s products and is demanding and critical environments therefore free to supply leading industry such as data centres, banks, broadcast brands and put together multi-vendor companies, healthcare institutions and solutions tailored specifically to meet pharmaceutical research laboratories. customers’ needs. Its team of nationwide His experience, as both a customer and expert and authorised engineers are also seller, gives him a unique perspective and skilled at working on most of the leading enables him to drive the development of brand technologies. the business directly towards meeting customer needs head on. We don’t just sell products, we solve our customers’ critical power problems and critical energy challenges. We can be trusted to work in highly demanding environments power energy
  • 3. We supply products nationwide, from our warehouse in Thame, Oxfordshire. This is also our head office and engineering depot.
  • 4. TECHNOLOGIES­offered­ O ­ N-SITE­SERVICES­offered­ by­Critical­Power­Supplies by­Critical­Power­Supplies UPS Site Surveys Remote Fault Logging System GENERATORS Equipment Hire/Rental Emergency Call Out Plans RENEWABLE ENERGY UPS Health Checks Inspection, Repair and Upgrade RACKS Battery Testing & Replacement Diverse Field Estate Management PDUs System Design Crash Kits Onsite ACCESSORIES Project Management Factory Witness Testing Logistic and Delivery Warranty Extensions Bespoke customisation of UPS accessories Licenced Removal & Re-cycling Location and relocation of old equipment Installation Online Portal for Maintenance Commissioning Maintenance & Remote Monitoring Plans
  • 5. Power­Protection,­UPS­and­Batteries Standby­Power,­generators­&­fuel­cells Critical Power Supplies sells equipment We also supply products, such as diesel from the leading manufacturers in the and Liquid Petroleum Gas (LPG) generators industry. Such products give customers that provide back-up power, which may the means by which to protect the supply be required on a temporary basis (such as (or supplies) of electricity to their on a construction site, or for an outdoor businesses, thus ensuring that critical event) or as backup to mains power in systems can continue when a mains a UPS/power protection system. It is a power cut happens. Such products, highly specialised field and one in UPS (uninterruptible power supplies) which Critical Power Supplies has a in particular, also condition raw mains strong history. electricity and stop the power problems associated with it, such as sags, surges, Renewable­Energy,­Energy­Management brownouts and so on, which could lead To add value, alongside the above, we to severe disruption or cause damage provide strategic advice, consultancy, to expensive machinery, computer products and services that enable and other equipment. customers to implement energy efficiency measures and optimise their electricity consumption, reduce waste (and thus energy costs) and making sure they know where electricity is being used and by what. For customers implementing renewable energy initiatives, Critical Power Supplies carries a range of renewable energy solutions such as solar panels, solar and wind power inverters, grid connecter inverters and solar tracking solutions.
  • 6. Onsite­Services Nationwide,­Qualified,­Skilled­and Critical Power Supplies has unrivalled Accredited­Engineering­Team experience in the industry and this has Uninterruptible power supplies and other enabled the company to compile a choice equipment sold by resellers must be of valuable onsite services that are known properly installed and commissioned to truly benefit customers. Technical according to manufacturers’ guidelines and support is available 24/7, for the lifetime recommendations. If not, warranties can be of the products the company supplies invalidated and the products may not work (a commitment rarely matched by other or operate as expected. UPS up to 3kVA are resellers) and Critical Power Supplies usually ‘self-installed’ as they are designed also offers strategic consultancy to to plug straight into an existing power assist customers and trade partners in socket. Above 3kVA, however, UPS tends to achieving their power and energy goals. be hardwired and qualified electrical engineers or contractors (authorised to do the work and issue an electrical installation certificate upon completion) must carry this out. This is essential to satisfy UK legal and regulatory requirements. Critical Power Supplies operates nationwide (UK) and in Northern Ireland and has access to a team of highly skilled, qualified, accredited and experienced engineers who are dedicated to the job of power continutiy. The company considers them its cavalry, on the road and ready to be despatched to wherever their skills are required. Critical Power Supplies is proud of the reputation and credibility its cavalry commands in the industry.
  • 7. Accreditations Standards­Compliance It means they can rest-assured that the company complies with the latest standards and regulations – the same ones as they are What does Critical Power accreditation mean for customers? required to, or that they require in a supplier in order to comply with their own industry’s stringent regulations. In trading with Critical Power Supplies, customers’ regulatory compliance remains in tact. Customer service, environmental responsibility and valuing people It also demonstrates how seriously Critical Power Supplies takes its commitment to customers and how it is developing its business in the best possible way, adhering to continuous improvement, caring about its impact on the environment and taking an active and positive role in shaping the future of the people it employs through employee assistance programmes. Accreditation­and­awards:­
  • 8. Improve your green credentials by recycling legacy equipment, investing in high efficiency power solutions and Renewable Technologies.
  • 9. Products Critical­UPS/STS­Solutions Power­Distribution­Units­(PDUs) Monitoring­Packages Critical Power Supplies is manufacturer- A PDU helps to solve power problems by Energy monitoring and management is independent, which means it is free to distributing electricity to where it is needed climbing its way up the business agenda choose the best solutions to meet customer most and helping customers track and as energy costs continue to rise. Remote requirements from an extensive range of manage their energy use. Critical Power monitoring of batteries and power protection quality, leading-edge back up power Supplies provides a range of PDUs for systems also helps increase uptime and solutions, UPS - including standby, line vertical and horizontal rack-mount system availability, alongside allowing interactive and online double conversion, application, from basic to monitored, products and machinery to be maintained parallel (N+X) configurations (with floor single and three-phase. effectively. Critical Power Supplies’ packages standing and rack-mount options). include battery monitoring, critical remote All products meet strict standards of Smart­Meters monitoring, PDU management, UPS quality, health and safety and Smart meters enable customers to monitor monitoring (including a multi-brand option) environmental (ECO) management. their energy use and thus cut energy bills. and accessories such as interface cabling Critical Power Supplies offers a range of and communications adapters. STS­(source­transfer­switches)­ products - from cost-effective metering or­Static­Transfer­Switches solutions to a complete Smart system with STS increase the resilience of a power instant access to data (using any number continuity system by introducing a dual of devices; handhelds, PCs, laptops). primary input supply of AC power (two different UPS or two separate mains Renewable­Energy supplies, perhaps). Critical Power Supplies Critical Power Supplies stocks a number of sells a range of switches, from entry-level solar and wind energy products including up to industrial types. inverters that enable linking to the National Grid as part of the Government’s Feed-in Tariff scheme so that customers can implement ‘Green’ initiatives at the same time as cutting energy costs.
  • 10. Consumables­and­Spares Critical­Cooling Power­Conditioners The company has a full range of Critical Power Supplies offers the Critical Power Supplies offers a consumables – from UPS batteries, fans latest, state-of-the-art critical cooling range of power conditioners from and capacitors to complete spares kits. solutions - from single racks to top manufacturers, and this includes: containerised structures, including Standby/Back-up­Systems self-contained or those that connect Medical-grade Standby back-up power is a critical element to chilled water on site. compliant transformers. of most larger power protection installations Single and three-phase and the most common type is a generator Legacy­Solutions (either diesel or LPG). There are, however, In UPS terms, legacy is no bad thing. sites for which a generator may be Many of today’s top products from leading unsuitable and so alongside a range manufacturers are founded on the stable and of reliable generators from leading proven designs, mechanics and technologies manufacturers such as SDMO, Critical Power of the past. Time moves on, however, and Suppression devices. Supplies also provides fuel cells, UPS technology develops and there comes a flywheels, inverters and DC systems point when it is no longer feasible for Ultra Isolation transformers. for emergency lighting. manufacturers to support a legacy system – and that’s when a trusted and accomplished Rack­Cabinets provider like Critical Power Supplies comes A customer’s choice of rack cabinet or in. It offers support and information for enclosure can determine how reliable, customers that have legacy UPS systems in efficient and secure their power system is. terms of how to upgrade or replace them, Critical Power Supplies stocks a variety of documentation, advice – and whole lot more. principal rack cabinets and enclosures, alongside rack accessories, special doors, UPS­Accessories sidewalls and castors that will enable From battery extension packs, maintenance customers to optimise their installation bypasses, power cables, remote monitoring for reliability, efficiency and security. panels to rack-mount kits, Critical Power Supplies sells an assortment to enable customers to optimise their UPS installation. The company also offers bespoke customisation as a service provided by its own engineering team. power conditioners. Surge strips. Transient Voltage Surge
  • 11. Resources­available Critical Power Supplies has a number of resources available that customers can download from its website (www.criticalpowersupplies.co.uk/download-area). These include: Power Guides Product Manuals Corporate Brochures Technical Notes Product Brochures White Papers Onsite Services Brochures Wiring Diagrams Trade Brochures Credit Application Product Datasheets Partners­and­Suppliers Standard Terms and Conditions Our­Markets Our­Customers Belgium Bank ASDA Banking and Finance HBOS British Airways Retail Marks & Spencer Network Rail Telecommunications QD Stores ABB IT Tesco BASF Industrial BT (British Telecom) Ministry of Defence Defence 02 Royal Navy Health Romania Telecom BAE Royal Navy NHS UK The University of Edinburgh
  • 12. If you require any further information, or would like an informal chat about power continuity, critical power, standby power or power protection systems in general, get in touch. We are at your service. www.criticalpowersupplies.co.uk Sales: 0800 978 8988 Fax: 0345 519 3639 24hour­Service: 0845 519 3928