1. Theories of Communications & PersuasionUncertainty Reduction Theory Lecturer: Duong Trong Hue Group members: Tran Nguyen Ly (s3309992) Trieu Vi Xung (s3312602)

2. Table of Contents Historical Background The UCT Case study: KOREA vs. USA in communications

3. Historical Background First introduced in 1975 Proposed by Charles R. Berger, professor of communication at University of California, Davis, USA Charles R. Berger Based on the idea that: New relationships cause uncertainty => Uncertainty is uncomfortable => People communicate to alleviate discomfort

4. Activity..!! =] Your girlfriend/boyfriend asks you to have dinner with his/her family at their place. FOR THE FIRST TIME…!! What would you do to get to know them? YOU HAVE 2 MINUTES…!!

6. Passive strategy

7. Interactive strategyBut how to develop a strategy…?!

8. The developmental phases When there is communication between two strangers,three phases of relations occur. Heath & Bryant (2000) => The axioms of UCT

10. Nonverbal warmth

11. Seeking information

12. Intimacy

13. More talking, less uncertainty

14. More ‘body language’, less uncertainty

15. More uncertainty, more info-seeking

17. Similarity

18. Liking

19. Shared networks

20. More uncertainty, more ‘I told you my stories, now you tell yours’

21. More similarities, less uncertainty

22. More ‘I like this guy’, less uncertainty

25. CASE STUDY…!! KOREA vs. USA in communications A study was conducted using students from South Korea and the United States who were chosen to represent high- and low-context cultures respectively 88 Korean students vs. 62 native American English speakers To determine the kind of information they would exchange upon first meeting someone` DICUSSION What kind of topics would people use for conservations when they first meet..? Any difference between Korea and Amercia..?! YOU HAVE 3 MINUTES..!!

27. Organizational socialization