Design Out Loud: Social Media
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This presentation depicts the starting points for helping students think about what is their story of design and what are the social tools at their disposal to tell their story.
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Design Out Loud: Social Media
- 1. DESIGN OUT LOUD Carnegie Mellon University School of Design Senior ID Studio | Class 3: Social Media © DePerro 2010
- 2. AGENDA Experimenting With The Right Mix Of Tools ‣ The social media hub, and supporting structure ‣ What is your goal? ‣ Craft your story! ‣ Finding social tools ‣ Excecuting your plan ‣ Measuring or assessing your plan is working ‣ Adjusting your game plan; stay ahead of the curve
- 3. DESIGNING FOR THE HUB Listen Measure Speak Site Friend Tag Share
- 4. YOUR GOAL Who is this for? ‣ What do you really care to do with your users? ‣ Where do they work and play on the web? ‣ What groups are they members of? ‣ Where do they shop? ‣ How much time are they willing to devote to you? ‣ How technology compliant are they? ‣ Does your message cross media? Digital to “Real?
- 5. FINDING SOCIAL TOOLS Discovery, Measure, Explore, Test ‣ Take the medicine: ‣ Ask your friends ‣ Try social blogs ‣ Search ‣ Measure importance ‣ Alexa.com ‣ Google Analytics ‣ Look for users effectively using the tool ‣ Try it! See what works! ‣ Just don’t weave it into your core story until you decide you love it.
- 6. CHOOSING TOOLS Bright Innovation’s Social Media Strategy Launch 2009.
- 7. 74% of companies operate an official Twitter account 43% of brands had never replied to a single tweet.
- 8. EXAMPLES v/ Social Media Programs That Work: - Student - Recent Graduates - Brand © DePerro 2010
- 11. EXPERTS Web Designer Wall + N.Design Studio v/
- 14. SOCIAL NETWORK Core77 + Coroflot
- 15. YOUR TOOLBOX v/ What You’ll Need To Craft Your Story: - Hub - Listen - Share - Measure © DePerro 2010
- 16. YOUR SITE The hub for your message to spread ‣ Where you will host your story ‣ This is the epicenter of your social experience ‣ Your goal is divert traffic to this source ‣ It will be part of your discovery process
- 17. YOUR SITE The hub for your message to spread ‣ Where you will host your story ‣ This is the epicenter of your social experience ‣ Your goal is divert traffic to this source ‣ It will be part of your discovery process
- 18. YOUR SITE The hub for your message to spread ‣ Where you will host your story ‣ This is the epicenter of your social experience ‣ Your goal is divert traffic to this source ‣ It will be part of your discovery process
- 19. YOUR SITE The hub for your message to spread ‣ Where you will host your story ‣ This is the epicenter of your social experience ‣ Your goal is divert traffic to this source ‣ It will be part of your discovery process
- 20. YOUR SITE The hub for your message to spread ‣ Where you will host your story ‣ This is the epicenter of your social experience ‣ Your goal is divert traffic to this source ‣ It will be part of your discovery process
- 21. YOUR SITE The hub for your message to spread ‣ Where you will host your story ‣ This is the epicenter of your social experience ‣ Your goal is divert traffic to this source ‣ It will be part of your discovery process
- 22. YOUR SITE The hub for your message to spread ‣ Where you will host your story ‣ This is the epicenter of your social experience ‣ Your goal is divert traffic to this source ‣ It will be part of your discovery process
- 23. YOUR SITE The hub for your message to spread ‣ Where you will host your story ‣ This is the epicenter of your social experience ‣ Your goal is divert traffic to this source ‣ It will be part of your discovery process
- 24. YOUR SITE The hub for your message to spread ‣ Where you will host your story ‣ This is the epicenter of your social experience ‣ Your goal is divert traffic to this source ‣ It will be part of your discovery process
- 25. YOUR SITE Listen to your users ‣ Engage your users/friends ‣ Actively share your work ‣ Ask them for critique ‣ Ask them to share ‣ Give it away!...a taste
- 26. YOUR SITE Listen to your users ‣ Engage your users/friends ‣ Actively share your work ‣ Ask them for critique ‣ Ask them to share ‣ Give it away!...a taste
- 27. YOUR SITE Listen to your users ‣ Engage your users/friends ‣ Actively share your work ‣ Ask them for critique ‣ Ask them to share ‣ Give it away!...a taste
- 28. YOUR SITE Listen to your users ‣ Engage your users/friends ‣ Actively share your work ‣ Ask them for critique ‣ Ask them to share ‣ Give it away!...a taste
- 29. YOUR SITE Listen to your users ‣ Engage your users/friends ‣ Actively share your work ‣ Ask them for critique ‣ Ask them to share ‣ Give it away!...a taste
- 30. YOUR SITE Share your work with the web ‣ To reach a broader audience than people you know... ‣ Try using some of the popular aggregator sites/ networks ‣ Find groups in-kind and contribute or comment ‣ Look for questions, and answer them.
- 31. YOUR SITE Share your work with the web ‣ To reach a broader audience than people you know... ‣ Try using some of the popular aggregator sites/ networks ‣ Find groups in-kind and contribute or comment ‣ Look for questions, and answer them.
- 32. YOUR SITE Share your work with the web ‣ To reach a broader audience than people you know... ‣ Try using some of the popular aggregator sites/ networks ‣ Find groups in-kind and contribute or comment ‣ Look for questions, and answer them.
- 33. YOUR SITE Share your work with the web ‣ To reach a broader audience than people you know... ‣ Try using some of the popular aggregator sites/ networks ‣ Find groups in-kind and contribute or comment ‣ Look for questions, and answer them.
- 34. YOUR SITE Share your work with the web ‣ To reach a broader audience than people you know... ‣ Try using some of the popular aggregator sites/ networks ‣ Find groups in-kind and contribute or comment ‣ Look for questions, and answer them.
- 35. YOUR SITE Share your work with the web ‣ To reach a broader audience than people you know... ‣ Try using some of the popular aggregator sites/ networks ‣ Find groups in-kind and contribute or comment ‣ Look for questions, and answer them.
- 36. YOUR SITE Measure your effectiveness ‣ Regularly review how you’re doing. ‣ This will help you spend your social media time effectively. ‣ Don’t waste your time, you still have a job to do. ‣ Do the job and talk about it!
- 37. YOUR SITE Measure your effectiveness ‣ Regularly review how you’re doing. ‣ This will help you spend your social media time effectively. ‣ Don’t waste your time, you still have a job to do. ‣ Do the job and talk about it!
- 38. YOUR SITE Measure your effectiveness ‣ Regularly review how you’re doing. ‣ This will help you spend your social media time effectively. ‣ Don’t waste your time, you still have a job to do. ‣ Do the job and talk about it!
- 39. YOUR SITE Measure your effectiveness ‣ Regularly review how you’re doing. ‣ This will help you spend your social media time effectively. ‣ Don’t waste your time, you still have a job to do. ‣ Do the job and talk about it!
- 40. YOUR SITE Measure your effectiveness ‣ Regularly review how you’re doing. ‣ This will help you spend your social media time effectively. ‣ Don’t waste your time, you still have a job to do. ‣ Do the job and talk about it!
- 41. NEXT CLASS Be Prepared With... ‣ Outline the plan for your social web v/ ‣ Sign-up | Plan | Organize | Upload | Iterate ‣ Plan a post to drive traffic to your site and project ‣ Find examples of effective communication © DePerro 2010
- 42. THE HARD PART As With Most things Getting Started ‣ Deciding Your Message v/ ‣ Retooling to Project A Professional Image Online ‣ Let Others Know What to Post & What Not To © DePerro 2010
Notas do Editor
- Please join the facebook page. we’ll discuss why this class is using social media.www.facebook.com/DesignOutLoud
- how did this all start? - the history of the internet as it is today! - in web 1.0. you got millions of dollars to go build it yourself - now in web 2.0 you work cheap and light. and ask your customers to do work for you. - what’s next? building it with your customers; for your customers. physical real products. printing, making. everyone becomes a creator on some level.
- - this is a general outline of a donut shaped social media experience - as you all begin to have ideas about what you want to accomplish we will discuss these tools in-depth - you probably use many of the most popular tools already
- - how will what you use all fit together?
- - pick from each category. listening is key! you need to be where your customers or potential customers are.
- - what do you like using? Is it the most popular? Best choice? - Reach: unique types of users exposed at least once during a given time period - Pageviews: one page view of a particular website page. - Unique Pageviews: Each user is counted once, instead of total pageviews. - Bounce %: the % of users that bounce away from the site rather than staying in the site to view other pages. Measures a sites contents interest and flow. - Time on Site: How long on average a user stays on a site or page. - Search %: see where users are coming to your site from. Search engine optimization is key to making your content searchable by search engines.
- - the most important thing is to use the tools. - be social! answer people! - engage them. ask them, what they think. - most importantly, promptly respond.
- - brand of video blog - supports his job (chief program manager) his universities tv station - interviews, conference/contentions, press pass, movie reviews (free), keeps him informed - drives views to his portfolio of films: - youtube, imdb, facebook page
- - design blog with professional interviews (creates fans) - design experiments (creates fans with emerging brands) - guest bloggers (fans) - drives traffic to their online store with their products - they get nothing if they are not to the site. driving traffic to the site! - stumbleupon, twitter, facebook page - press in lots of magazines: helps that they’re in NYC. but you all can engage in email... - no innovation here; but really cleanly done. exactly all the right steps. - modeled themsevles (intentionally/unintentionally) after core77. blog engagement, events (huge), now a store (new to core)
- - tutorials: illustrate an expertise to peers; works on perspective clients - trends: illustrates connected to the pulse of his field - jobs: shows he is in the know, and can afford to be selective - goal of wdw is to filter work to his n.design studio site - syndication in other places such as go media helps get his tutorials out in the world. - gives things away for free: tutorials, icons, vectors, etc.
- - do you do it everywhere? - or focus your energy in one place? - both have advantages/disadvantages - everywhere: pro: exposed to lots of people. con: can’t focus on one thing - focused: pro: have one succinct quality message. con: don’t get as large an exposure
- - tell people about your product - explain how it will help them - dispel concerns “security issue of having your info online.” - illustrate you are an expert in your field. Answers section - drive people to your site
- - community with a clear user base - started with core: provide designers one stop shop for knowledge (blows idsa outta the water) - provides value jobs/portfolio hosting, feedback opportunity (this is the community) - hosts parties, conferences events - opens a design store (portaland, OR) NEW - keep expanding but staying true to their user foundation. this is key. its ok to expand your user group, but keep your core happy ; ) - provides an audience to people hoping to be an expert. new contributors, fresh perspectives. - MOST IMPORTANTLY: it drives traffic to where they make money - coroflot! design store!
- - code ftp + text editor - dreamweaver (text or visual) - posterous or tumblr (same as far as i’m concerned) - square space - cargo- behance (social portfolio) or coroflot (restrictions, but powerful network - wordpress.com (served) or wordpress.org (use ftp in your cms system). - dipity (content sharing) - issuu (content sharing)
- - code ftp + text editor - dreamweaver (text or visual) - posterous or tumblr (same as far as i’m concerned) - square space - cargo- behance (social portfolio) or coroflot (restrictions, but powerful network - wordpress.com (served) or wordpress.org (use ftp in your cms system). - dipity (content sharing) - issuu (content sharing)
- - code ftp + text editor - dreamweaver (text or visual) - posterous or tumblr (same as far as i’m concerned) - square space - cargo- behance (social portfolio) or coroflot (restrictions, but powerful network - wordpress.com (served) or wordpress.org (use ftp in your cms system). - dipity (content sharing) - issuu (content sharing)
- - code ftp + text editor - dreamweaver (text or visual) - posterous or tumblr (same as far as i’m concerned) - square space - cargo- behance (social portfolio) or coroflot (restrictions, but powerful network - wordpress.com (served) or wordpress.org (use ftp in your cms system). - dipity (content sharing) - issuu (content sharing)
- - code ftp + text editor - dreamweaver (text or visual) - posterous or tumblr (same as far as i’m concerned) - square space - cargo- behance (social portfolio) or coroflot (restrictions, but powerful network - wordpress.com (served) or wordpress.org (use ftp in your cms system). - dipity (content sharing) - issuu (content sharing)
- - code ftp + text editor - dreamweaver (text or visual) - posterous or tumblr (same as far as i’m concerned) - square space - cargo- behance (social portfolio) or coroflot (restrictions, but powerful network - wordpress.com (served) or wordpress.org (use ftp in your cms system). - dipity (content sharing) - issuu (content sharing)
- - code ftp + text editor - dreamweaver (text or visual) - posterous or tumblr (same as far as i’m concerned) - square space - cargo- behance (social portfolio) or coroflot (restrictions, but powerful network - wordpress.com (served) or wordpress.org (use ftp in your cms system). - dipity (content sharing) - issuu (content sharing)
- - code ftp + text editor - dreamweaver (text or visual) - posterous or tumblr (same as far as i’m concerned) - square space - cargo- behance (social portfolio) or coroflot (restrictions, but powerful network - wordpress.com (served) or wordpress.org (use ftp in your cms system). - dipity (content sharing) - issuu (content sharing)
- - facebook - hootsuite (social management + statistics, very powerful even has group management) - search.twitter (powerful place to measure user interest, there are other twitter apps for this now) - google analytics, add it to your back end. see your reach. is your site working? where is it working?
- - facebook - hootsuite (social management + statistics, very powerful even has group management) - search.twitter (powerful place to measure user interest, there are other twitter apps for this now) - google analytics, add it to your back end. see your reach. is your site working? where is it working?
- - facebook - hootsuite (social management + statistics, very powerful even has group management) - search.twitter (powerful place to measure user interest, there are other twitter apps for this now) - google analytics, add it to your back end. see your reach. is your site working? where is it working?
- - facebook - hootsuite (social management + statistics, very powerful even has group management) - search.twitter (powerful place to measure user interest, there are other twitter apps for this now) - google analytics, add it to your back end. see your reach. is your site working? where is it working?
- - google websites in your area of expertise and pitch them. - contribute to these sites as an expert/emerging talent. - provide them value. ask them what they need. try and provide value and receive value. - expert blog lists. they’re out there. some are framed as places for journalists to get experts, others are rather ominous. i’m on the fence, if you find out try it. i don’t recommend any of these at this juncture for any of you. personal relationship building with publishers is better to build your credentials. - such link farming/lists can generate a lot of spam to you and your brand. in comments.
- - google websites in your area of expertise and pitch them. - contribute to these sites as an expert/emerging talent. - provide them value. ask them what they need. try and provide value and receive value. - expert blog lists. they’re out there. some are framed as places for journalists to get experts, others are rather ominous. i’m on the fence, if you find out try it. i don’t recommend any of these at this juncture for any of you. personal relationship building with publishers is better to build your credentials. - such link farming/lists can generate a lot of spam to you and your brand. in comments.
- - google websites in your area of expertise and pitch them. - contribute to these sites as an expert/emerging talent. - provide them value. ask them what they need. try and provide value and receive value. - expert blog lists. they’re out there. some are framed as places for journalists to get experts, others are rather ominous. i’m on the fence, if you find out try it. i don’t recommend any of these at this juncture for any of you. personal relationship building with publishers is better to build your credentials. - such link farming/lists can generate a lot of spam to you and your brand. in comments.
- - google websites in your area of expertise and pitch them. - contribute to these sites as an expert/emerging talent. - provide them value. ask them what they need. try and provide value and receive value. - expert blog lists. they’re out there. some are framed as places for journalists to get experts, others are rather ominous. i’m on the fence, if you find out try it. i don’t recommend any of these at this juncture for any of you. personal relationship building with publishers is better to build your credentials. - such link farming/lists can generate a lot of spam to you and your brand. in comments.
- - google websites in your area of expertise and pitch them. - contribute to these sites as an expert/emerging talent. - provide them value. ask them what they need. try and provide value and receive value. - expert blog lists. they’re out there. some are framed as places for journalists to get experts, others are rather ominous. i’m on the fence, if you find out try it. i don’t recommend any of these at this juncture for any of you. personal relationship building with publishers is better to build your credentials. - such link farming/lists can generate a lot of spam to you and your brand. in comments.
- - choose your social media time wiesely. - budget your time. - to effectively budget you must measure what’s working and what isn’t
- - choose your social media time wiesely. - budget your time. - to effectively budget you must measure what’s working and what isn’t
- - choose your social media time wiesely. - budget your time. - to effectively budget you must measure what’s working and what isn’t
- - choose your social media time wiesely. - budget your time. - to effectively budget you must measure what’s working and what isn’t
- Why are you right for this project. Why are you interested. What is your goal for after college Try a 5 year plan...
- Why are you right for this project. Why are you interested. What is your goal for after college Try a 5 year plan...