3. Piracy is
Making digital content for which the user
does not have the legal permission to
distribute available on the internet
Downloading of copying those files by
another person who does not have legal
permission
6. “There is no
difference with
going into a store
and stealing
Pringles or a
handbag and
taking this stuff”
James Murdoch
7. Consumption without
Purchase
•Downloader as thief
•Stealing physical goods = copying
digital ones
•Downloading is like crime against
the person
Piracy does not remove goods but he control
over the selling of those goods
10. Downloaders as Bad People
•‘a grubby little man’
•‘a real creep’
•‘steals money from whip ‘rounds’
•‘does things on the cheap’
•‘scrounges his drinks’
•‘He’d rob his own gran’
18. Downloading
Loss in Sales
Loss in Revenue
Economic Harm
A wilfully harmful act is an unethical act
19. Physical Digital Total Sales
160
128
96
Million
64
32
0
2002 2003 2004 2005 2006 2007 2008 2009
UK Singles Sales
Source BPI
20. Physical Units Digital Units Total Units
2000
1500
Million
1000
500
0
1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
USA Music Sales
Source RIAA
22. Downloading
illegal
content is a
rational
action rather
than an
ethical one
23. “Both motives and actions very
often originate not from within
but from the situation in which
individuals finds themselves.”
(Mannheim quoted in Mills, 1940)
24. “A satisfactory or adequate motive is one
that satisfies the questioners of an act or
program” (Mills, 1940)
25. ‘The differing
reasons men [sic]
give for their
actions are not
themselves
without reasons’
(Mills, 1940)
26. ‘If power is about ownership of
products (the means and
meanings of production),
authority is about the right to
claim ownership of a product
and its meanings.’
(Laughley, 2010)
28. Techniques of
Neutralization
•Denial of responsibility
29. Techniques of
Neutralization
•Denial of responsibility
•Denial of injury
30. Techniques of
Neutralization
•Denial of responsibility
•Denial of injury
•Denial of the victim
31. Techniques of
Neutralization
•Denial of responsibility
•Denial of injury
•Denial of the victim
•Condemnation of the condemners
32. Techniques of
Neutralization
•Denial of responsibility
•Denial of injury
•Denial of the victim
•Condemnation of the condemners
•Appeal to higher loyalties
33. Techniques of
Neutralization
•Denial of responsibility
•Denial of injury
•Denial of the victim
•Condemnation of the condemners
•Appeal to higher loyalties
(Sykes and Matza,1957)