A presentation delivered to an Emakina event at the Lift13 Conference in Geneva, Switzerland. The presentation outlines the Digital China landscape and provides some interesting stats and numbers on Chinese Internet and Social Media usage
2. Dr. Mathew McDougall…
Telling my Story
• Founder & CEO – Digital Jungle
• Author – Chinese Social Media Universe
• Blogger – Digital Marketing Inner Circle
• Speaker – Adtech, PATA, SES… many more
• China - 9+ years experience living/working
• Partner supporting Emakina in Asia
9. 23.7% of the rural population uses the Internet, compared to 59.1% in urban
areas.
Chinese access the Internet at home (91.7%); only 22.4% use the Internet
in cafés or bars.
13. Mobile users outnumbers PC users
420,000,000
Mobile internet users in China
VS.
398,000,000
PC-based internet users in China
Source: CNNIC, Jan 2013
27. Revenue in China's e-commerce
sector amounts to 1.76 trillion
RMB (US$278.89 billion) at
present, and grew by 25.8
percent from the previous year;
the plan set forth by authorities is
for that to hit 2.8 trillion RMB
($443.68 billion) by 2015.
28. 80% of the country’s social media users say they use these sites to
search for information about products and brands
29. (38%) refer to friends’
Of China’s internet users
SNS comments when making
shopping decisions
Source: China Internet Watch, Nov 2012
30. 91%
Visit social media in China
VS.
67%
In USA
Source: McKinsey, April 2012
31. China’s social media users spend
an average of 46 minutes every
single day accessing social
media sites; added together, this
means social media users spent
at least 167 billion hours – some
19 million years of human time –
on social media activities in 2012.
32. Students tend to use social
media sites while graduates
tend to use micro blogs
Source: Nielson, May 2012
33. More than 90% of online shoppers
buy books music and films,and clothing and
footwear online.
Source: PwC,Dec 2011
34. Tencent accounts for56% of
China’s SM users through its QZone,
Tencent Weibo, and Pengyou sites
Source: Tencent Financial Report, Aug 2012
48. Search Optimization
Vs.
SEO and SEM are powerful
Digital strategies, but in China both
require local insight, planning and
implementation to succeed
49. Contact
Digital Jungle
us. We
are hiring!
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@digitaljunglecn
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Contact
www.dmic.asia
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