1. Aller Media Oy outlines their new digital principles of being open, socially active, and innovative as they transition to Aller 3.0. 2. Their culture will focus on social media and networking to connect customers, advertisers, partners, and employees in a "Social District." 3. They will engage in continuous dialogue with customers and partners to develop services and content in real time through an open and sharing approach.

1. Aller Media Oy – Digital principles Jarno Alastalo SDO, Social District Officer Aller Media Oy Twitter @socialdistrict Kuva: © AllOver Press

2. Aller 3.0 Open Socially Active Innovative Kuva: © AllOver Press

3. ORGANIZATION CULTURE 3.0 A social media organization culture is about networking and enabling people Aller + social media + customers + advertisers + partners= Social District Kuva: © AllOver Press

4. openorganization Friends social graph Social media Employees Partners values innovation Fantasticcontent Customers Magazines Aller Social District

5. Our services ARE based on A continuous dialogue with our customers and partners Our customers will be engaging with brands and promoting them. They will help us develop in real time. Kuva: © AllOver Press

6. OPEN ALLER Sharinginformation & engagingpeople

7. OPEN ALLER Networking, partnerships, social media…

8. We will ENSURE that ALL participants*HAVE EASY access TO our content and services We will make our information easily transferable Our content will be in the form of modules, applications, widgets, feeds, videos... Our services will find users from social networks We will be in communication with consumers on someone else's database. * users, readers, magazine subscribers, partners… Kuva: © AllOver Press

9. We will build our services on top of social systems that people are already using Using the best social media tools Kuva: © AllOver Press

10. BETA We will be working iteratively Kuva: © AllOver Press

11. Social media services will drive activity to offline Our digital presence won't cannibalize the magazines: people use several sources to formulate an opinion Kuva: © AllOver Press, Miss Mix 11/09

12. What does social media mean to our ? Kuva: © AllOver Press

13. We will create phenomena together with our partners and users, and commercialize them. We will enable targeted interaction between consumers and advertisers Kuva: © AllOver Press

14. Media sales 2010 Commercializing phenomena

15. THE True value is in profiles,in THE social graph! We will know more and more about people, their behavior and their needs. Kuva: © AllOver Press

16. SUOMI24 –THE NATIONS DISCUSSION FORUM 1.9 million registered users Engagingpeople User power – capitalizing the everyday phenomena

17. ”The Future of the Internet belongs to whoevercantakeallthatuser-generated data and feed in back in a usefulway. ” and editorial stories & advertisers messages Catarina Fake at #w2e .. And to whoeverwillhave the social graphknowledge. Kuva: © AllOver Press

18. OUR True value is in YOU;in OUR PARTNERS, CUSTOMERS,ADVERTISERS & EMPLOYEES! Welcome to the social district Kuva: © AllOver Press

19. We will invite everyone to co-createservices, meetpeople and share ideas. OpenAller.fi Under construction