The document summarizes an invitation-only network that provides an "honesty index" rating venues and brands based on real customer reviews and feedback. The index was developed in Finland using a proprietary formula to quantify honesty. Members receive social media analysis, benchmarks, and tools to measure and improve their honesty index over time based on direct customer responses. The network aims to help businesses uncover issues, maintain loyal customers, and outperform competitors through transparent customer feedback.

1. The most honest customer
index in the world.
CONFIDENTIAL

2. Over 100 million venues and brands labeled with the
most honest customer index.
CONFIDENTIAL

3. What’s your index?
CONFIDENTIAL

4. • Honesty transformed into a formula
• Exclusive, invitation-only, network for
Business Managers who care for their
customers
• The most honest opinion about your
venue or brand – real people, real data –
with a Finnish twist
CONFIDENTIAL

5. The Company
• Founded in Finland, in 2010
– The country of thousands of frozen lakes
– Inhabited by the most outspoken and honest people in the world, whose
national amusement is to sit quietly and naked in a room of 80 °C
temperature and then afterwards dip into a hole in the ice for refreshment
• A team of young, enthusiastic entrepreneurs and renowned
business professionals with close connections to the academic
world
• 12 man years of development focused solely on the research of
Finnish honesty and transforming it into a service
• The outcome is the formula of honesty* (patent pending)
CONFIDENTIAL

6. How It Works
3. Automatized
1. Your initial 2. Testing and
reporting and
Good vs. Bad™ updating the
utilization of the
index index
results
• Benchmarking • Direct message / • Utilization of the
against the invitations to results in
industry existing marketing
average customers operations
• Is it going ”well” • Activation and • Necessary and
or do we need engagement vital actions to
to improve? through rewards repair/maintain
the index
CONFIDENTIAL

7. Mobile Apps and Dashboards
CONFIDENTIAL

8. References
• “We thought sales dipped due to financial crises, but the real
reason was our new salad dressing!”
**Deli in Williamsburg, New York**
• “My index showed 60/40 to the wrong direction. Testing the
index gave me the opportunity to improve, now it’s 20/80”
**IT-service provider in Helsinki, Finland”**
• “I couldn’t understand why my hotel’s index was below the
others in our chain and the average in the city. Good vs. Bad
showed me the reason and enabled me to improve it
immediately! Now I’m using it every day.”
**Hotel Manager in Helsinki, Finland**
CONFIDENTIAL

9. You Receive
• Social Media mash-up on
individual and combined customer
experiences (for all of your venues or
brands)
• Benchmarks regarding your
competitors / partners
• Real-time data and understanding
about the variations in your index
• Peer Group to exchange best
practice experiences
• Easy-to-use tools to measure,
maintain or improve your index
CONFIDENTIAL

10. Examples 1

11. Examples 2

12. Helping You To Unveil the Essential
Your marketing spend
$
BETTER THAN SATISFIED & LOYAL
COMPETITORS CUSTOMERS
?
?
What’s in it for you?

13. Thank you.
Want to be the No. 1. choice to your customers?
Let’s start cooperating
already today!
CONFIDENTIAL