Creative and strategic presentation for an offer-focused campaign for The New York Times. Needed for a January launch, a concept was ultimately chosen and produced as a banner campaign.

1. edu digital
January blitz
12.16.13
inEDUCATION

2. 1. World’s Most
Affordable
Information
Technology
inEDUCATION

3. Staying informed has never been more
important. For $1.88/week, professors
and students get digital access to more
than world-class reporting because The
NYT is more than a newspaper — it’s
information technology.
Insight All technology, from scythes to smart phones, are a means to an end.
In a flat world, you need more than know-how and talent — you need the right tools.
The Promise The NYT can help give you an edge in a competitive world.
The Takeaway A digital subscription to the NYT will supercharge
my ability to teach/learn.

4. Helping you make sense of the world
for as little as $1.88 a week.
Perspective is everything. So to help professors
and students shape theirs, we’re inviting them
to purchase a digital subscription to The New
York Times for as little as $1.88/week.
To learn more, visit nytimes.com/collegeeds now.

5. Success in the classroom
is now 50% off.
Digital subscriptions to The New York Times
start as low as $1.88/week.
Able professors and eager students need more than a desire to teach and learn.
They need the right tools to augment their passion to share and acquire knowledge.
That’s why we’re offering digital subscriptions to The New York Times for as little as $1.88/
week — more than 50% off our usual rate.
It’s practically required reading. Unequaled in its coverage of world events, politics, science, sports,
the arts, and much more, The New York Times makes it even easier to subscribe.
Start by paying just 99¢/week for the first 4 weeks, after which the weekly subscription rate
will stay as low as $1.88/week — over 50% off our usual rate.
To begin your digital subscription to The New York Times for as little as $1.88/week
(and for only 99¢/week for the First 4 weeks), visit nytimes.com/collegeeds now.

6. 2. Stay In The Know
(For Not A Lot
Of Dough)
inEDUCATION

7. The only thing better than access to the
best news source in the world is getting it
on the cheap. A digital subscription to The
NYT for professors and students costs less
than many of the things they buy on a
daily basis.
Insight People hardly think twice about spending two or three dollars for things
like coffee, pastries or fast food. In juxtaposition to the cost of an espresso, the value
of an asset like The NYT is accentuated.
The Promise The NYT is a resource nearly anyone can afford.
The Takeaway A digital subscription to the NYT is something that I can’t NOT buy.

8. Jumpstart your brain.
For as little as $1.88/week, professors and students alike
can enjoy a digital subscription to The New York Times.
That’s less than the cost of your daily latte. Subscribe now
at nytimes.com/collegeeds.

9. Feed your mind.
For as little as $1.88/week, professors and students alike can enjoy
a digital subscription to The New York Times. That’s less than the
cost of your daily latte. Subscribe now at nytimes.com/collegeeds.

10. 3. A little change
goes a long way
inEDUCATION

11. For loose change, professors and students
get digital access to the NYT that helps
enrich the learning experience.
Insight It’s no secret that most students (and many professors) are on a budget.
But even the most frugal of them can be motivated to trade in pennies for the one
of the most useful media resources in the world.
The Promise The NYT is an incredible value.
The Takeaway A digital subscription to the NYT is ridiculously affordable.

12. You know where to look.
For as little as $1.88/week, professors and students alike can enjoy
a digital subscription to The New York Times.
Start by paying just 99¢/week for the first 4 weeks. (Beginning week 5,
the rate will stay at $1.88/week — over 50% off our usual rate.)
For professors looking to ground textbook theory with current, real-world
examples and students working on projects or preparing for job
interviews, The New York Times is unequaled in its coverage of world
events, politics, sports, the arts, and so much more.
Chances are, the money’s between your couch
cushions right now.
To begin your digital subscription to The New York Times for as little
as $1.88/week (and for only 99¢/week for the first 4 weeks),
visit nytimes.com/collegeeds now.

13. It’s in there.
Along with
everything else.
We’ve all got loose change somewhere.
For as little as $1.88/week, professors and students alike can enjoy
a digital subscription to The New York Times.
Start by paying just 99¢/week for the first 4 weeks. (Beginning week 5,
the rate will stay at $1.88/week — over 50% off our usual rate.)
For professors looking to ground textbook theory with current, realworld examples and students working on projects or preparing for job
interviews, The New York Times is unequaled in its coverage of world
events, politics, sports, the arts, and so much more.
To begin your digital subscription to The New York Times for as little
as $1.88/week (and for only 99¢/week for the first 4 weeks),
visit nytimes.com/collegeeds now.

14. Thank You