Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Sm4 geolocation presentation
1. AUDIENCE PREPARATION
• Download and set up account for
Foursquare (iPhone/Android)
• Download and set up Yelp
(iPhone/Android)
• Follow along #SM4geolocation
• Have your Apps ready!
9. APPS
Foursquare SCVNGR
• Free for businesses
• Tips and To-dos
• Badges
• Mayorships
• Points
• Special deals
• Subscription fee for businesses
• Scavenger type game
10. FOURSQUARE VS. SCVNGR
I always think of SCVNGR in more of the payments / couponing
space. While foursquare does have deals and specials most of
what we're doing revolves around helping people discover & share
the places they like most with their friends.
Geo-location
Other terms
Location based services
GPS
Definition: Real-World geographic location of an object
What has geo-location capabilities?
Devices with GPS
Navigation
Computers
Cell phones
PDAs & Tablets
You are connected through all of these devices!
But how?
Most devices now have some form of GPS
GPS – communicates with satellites to pinpoint exact location
A-GPS – combination of Cellular and GPS
Cellular – triangulates an approximate location by pinging off of nearby cell towers
WiFi – slightly more accurate that cellular (uses IP addresses)
Apps
Can anyone name some apps that you think might use geo-location?
They all do!
Apps
Google+
Google Latitude
Path
Yelp
Gowalla
Twitter
Foursquare
SCVNGR
The two that we are going to focus on today are
Foursquare
SCVNGR
Both
Apps that would not function without geo-location
BUT their approach to geo-location apps is very different.
Foursquare vs. SCVNGR
What does Denis Crowley, the founder of Foursquare think?
You choose how specific your location is
General vs. Exact location
Exact location or City-level location
Nearby
Doesn’t broadcast location – uses it to target information more effectively