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2017 projects to be a year where social and content marketing make a major leap forward. Social is swiftly moving into the center of marketing plans for brands in China. In 2016, there were a number of important developments that inform the year ahead, including; the rapid emergence of live video, further integration social with ecommerce, and increased investments into social ads and KOLs. In this social marketing preview of 2017, we have highlighted 10 trends that will prove to be critical for marketers. The trends represent the most current conversations taking place with brands and agencies in China. These trends are placed in the context of China as a digital-first market - with hot competition between Alibaba and Tencent for dominance.

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Something big happened in 2016. Cloud. Agile. Marketing Automation. Experience Journeys. European Song Contest. And my perspective on CMS changed in 2 notable ways: 1) It is no longer digital versus rest of the organisation or digital vs. business or even us vs. them. The door is now open. The target audience is the entire organisation and everyone is trying to speak digital. 2) CMS used to be the central piece of the digital platform, you could have called it the web operating system. Now customers have a stack, where CMS is just one out of several pieces. Both changes will radically change Umbraco and the rest of what remains in the CMS marketplace. In this talk, Janus will attempt to untangle what really happens when you truly put the customer first and factor these 2 changes in. Predicting the future is hard, but Janus will draw on experiences from smart customers and partners to offer suggestions for what lies ahead and how we might offer the best technical solutions to cater to the requirements of today and tomorrow.

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Knowledge is power. But how do we acquire the right knowledge? At the intersection of innovation, networking and knowledge sharing lies enormous potential, but also plenty of pitfalls and unexplored risks of making mistakes and wasting time. Still, those organizations and individuals that “dare to share” and move towards more transparency and openness are finding that it makes good business and career sense. Networked knowledge in action is our 2014 conference theme. Knowledge sharing has been a buzz topic for a while; something we should “do more of” and “become better at”. But many of you are telling us that this is damn difficult. Few have managed to make real strides, despite having spent time and resources on getting sophisticated technical solutions such as SharePoint in place. Why is it proving so hard? Perhaps we need to start somewhere else. Perhaps it is not a change of software, but a change of mindsets and cultures that needs to happen. Sharing openly and freely is not a natural part of most people’s DNA – and is much harder still for most large organisations with their many layers of complexity. Many are still governed by a strong “gatekeeper” mentality. Sharing ideas and assets, internally as well as outside the organizational walls (fire and brick) can make the organization more attractive in a multitude of ways and lead to better results, performance etc. The digital channels will not bring about this change on their own, but they are vital components in this transformation.

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Fælles workshop på NUAS konferencen med Christian Waldstrøm d. 20. januar 2014 i Aarhus Beskrivelse: Kender du værdien af dit netværk? Alle ved, at det der med netværk og at netværke er vigtigt - særligt, hvis man gerne vil skifte job - men ved du, hvordan du kan bruge dit netværk til at blive bedre i dit nuværende job? Et godt professionelt netværk kan hjælpe dig til at træffe de rette beslutninger, give dig nye løsninger på gamle problemer og hjælpe dig med at se tingene fra et andet perspektiv. Netværk handler ikke om at udveksle kontaktoplysninger med flest muligt på LinkedIn. Netværk er en måde at beskrive alle de relationer, vi har og de mønstre, de danner - og hvordan de relationer giver mening, når vi dedikerer tid og ressourcer til at mødes med andre - er oprigtigt interesseret i deres verden og udfordringer og samtidig har modet til selv at dele ud af både sejre og nederlag. Netværk handler om åbenhed overfor andres måder at gøre tingene på og om at være villig til at dele sine egne. I det gode netværk deler man sine praktiske løsninger og får andres i tilgift. Derfor er det også nødvendigt at tage livtag med nogle af myterne om, hvad netværk er i jeres organisationer. På workshoppen arbejder vi derfor med spørgsmål som: For hvorfor siger vi, at vi vil have mere videndeling, når vi reelt er ved at drukne i viden? Hvorfor bruger vi så mange timer om året på møder, der ikke giver værdi? Hvorfor opstår der altid flaskehalse omkring bestemte personer? Hvorfor er der specialister, der ikke bliver brugt ret meget? Med andre ord - hvordan giver det mening at tænke jeres professionelle netværk ind i jeres daglige arbejde? Du vil igennem hele workshoppen blive involveret og få rig mulighed for at udvide og styrke både dit netværk og din tilgang til det at netværke.

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How can we make sure that the invaluable experience and know-how we share at international conferences like these gets turned into concrete business advantage? More specifically, how do you translate the intangible wealth of experience inside and outside your organization into big-time benefits to balance sheets? In this keynote given at J. Boye Philadelphia 13 and updated for J. Boye Aarhus 13, I tried to explain not only how to avoid pitfalls that other people have already encountered – and tackled successfully, but also on the broader perspective of supporting and encouraging these knowledge-sharing processes, and how to maximize the benefits. The talk is the first public presentation based on my upcoming book on this unexplored dimension of experience-swapping and knowledge-sharing, and I shared how I am developing and expanding this little-explored area of management, innovation, and organizational development.

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Fokus har i de seneste år været på, at få effektiviseret de kommunale websites, så borgerne nemt og hurtigt kan betjene sig selv og kommunerne kan spare penge på at administrere. Når alle kommuner har lukket for stort set alle kanaler udover de digitale, hvor skal borgerne, så gå hen, når de gerne vil vide mere om det lokalområde de bor i? Hvis knap 100% af borgerne fra 4 år og opefter kun møder kommunen på nettet, hvordan sikrer man så at det møde bliver godt? Nye effektive selvbetjeningssites kan ikke stå alene. Der skal også være fokus på, hvordan kommunen serverer indhold på sit website, der engagerer og giver borgerne lyst til at deltage og være med til at gøre kommune et godt sted at bo og være. Hvis selvbetjening er det nye sort i 2013 vil indhold, der kommunikerer om nærhed, dialog og åbenhed, være det nye sort efter 2015, Kommunale websites vil i højere grad skulle præsentere, hvad borgerne kan få i kommunen ved at anvende de samme virkemidler som vi finder på e-handelssites. Kikkerten skal drejes væk fra nyhedssites og netbank. I stedet skal vi finde inspiration hos ejendomsmægleren, legetøjsbutikken og banken. Hvordan skaber de indhold, der engagerer og skaber værdier for kunderne?

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This presentation is from a tutorial held at the J. Boye Aarhus 13 conference. See http://aarhus13.jboye.com/tutorial/the-art-and-science-of-selecting-the-right-cms/ The goal is to help you and your team understand Web Content Management technologies, architectures, and the marketplace. Janus Boye led an intensive, fast-paced and vendor-neutral introduction to Web Content Management functionality, product categories and specific vendors. The tutorial concluded with a roadmap for product selection. The 3-hour tutorial also presents a practical approach to selecting a CMS, based on marketplace realities and the experiences gained in many selection projects. While it is easy to document dozens of functional and technical requirements for a content management system (CMS), writing more requirements actually makes it harder to select a product.

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