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November 26 2009 ,[object Object]
Social Media Seminar Presentation 2009 11 25
The “Rippoll” effect,[object Object]
Consumer sovereignty,[object Object],CONSUMER SOVEREIGNTY,[object Object],MULTIPLE CHANNELS,[object Object],TRANSPARENCY,[object Object],INFORMED CHOICE,[object Object]
The social media landscape: 2010,[object Object],Looking ahead at the social media landscape in 2010 and beyond:,[object Object],Mobility of applications: iPhone (& friends) takes social to the street,[object Object],Content is king: the new form of thought leadership,[object Object],Video: show don’t tell,[object Object],Convergence: of tools and applications,[object Object],Journalism won’t die: it might mutate but it will continue,[object Object]
Top 3 trends relevant to financial services online PR,[object Object]
Top 5 changes relevant to financial services online PR,[object Object]
So what’s the sweet spot,[object Object]
So where is this “sweet spot”?,[object Object],Online PR extends traditional public relations activities online: taking advantage of new social media and online tools to tell your brand, product and corporate story to a wider audience. ,[object Object],Online PR Content marketing: Content IS King. Solve customer challenges and add to the conversation,[object Object],Audience of one:The power of online PR is its ability to interact with a broad base of people one-to-one,[object Object],Maximise results, minimise costs:Use social media tools to support business objectives,[object Object]
What does success look like in online pr,[object Object],Financial services companies have always competed on the five P’s: Process, People, Price, Performance, and Position.BlueChip suggests this new world order and new form of communication adds a new P: Philosophy,[object Object]
Ten practical steps to transition PR online,[object Object]
What does failure look like,[object Object]
My Future Bank,[object Object]
Case study: Vanguard,[object Object]
ANZ case study,[object Object]
BlueChip and Online PR,[object Object]
Chat to us online…,[object Object]
Next steps,[object Object],Know your goals,[object Object],[object Object],Get involved,[object Object],[object Object],Start small,[object Object],[object Object],Be brave, experiment, test…,[object Object],and watch out for the financial services online PR eBook,[object Object]
Social Media Seminar Presentation 2009 11 25
Thank-you,[object Object],Carden CalderManaging Director,[object Object],t.+61 2 9018 8600m.+61 403 333 904,[object Object],e.carden@bluechipcommunication.com.au,[object Object],twitter:@cardencalder,[object Object],blog:financialservicesmarketingpr.blogspot.com/,[object Object],Paul ChealSenior Account Manager,[object Object],t.+61 2 9018 8613m.+61 404 349 340,[object Object],e.paul@bluechipcommunication.com.au,[object Object],twitter:@p_cheal,[object Object],linked in: Paul Cheal,[object Object]
The context: the lucky country,[object Object],Our super pot is now bigger than the national economy,[object Object],Australia owns the 4th largest pool of managed funds in the world. Half in compulsory super – the balance in voluntary contributions and other managed investments,[object Object],Australia was recently ranked by the World Economic Forum as the second best financial centre in the world,[object Object]
The changing face of media,[object Object]
Some helpful websites to follow…,[object Object],“If we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their loyalty and business.” – www.junta-42.com,[object Object],“The key to web marketing success is delivering content that exceeds visitor expectations, every time.” –www.davidmeermanscott.com,[object Object],“Content marketing is not easy because you actually have to listen to your customers and know what their challenges are. You cannot solve your marketing woes through buying  advertising space. You must make a connection to your customers, and get new  customers, by focusing on their true pain points and healing them with information”  – www.sethgodin.com,[object Object]
Some helpful websites to follow…,[object Object],“Businesses that want to create long-term sustainable growth will be increasingly moving towards connected company status. That is the place where being social benefits the business by providing insights, strengthening relationships with partners and customers, and building and connecting a community with common grounds and needs.” – www.conversationagent.com,[object Object],“…find the intersection between your products/services and the information needs of your customers. Only then can you craft a content marketing approach that will deliver more sales, more customers, and more measurable results.” - www.blog.junta42.com,[object Object]

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